Dennis A. McMillan
Wixom,MI
Summary
Accomplished entrepreneurial marketing leader with a proven track record of building brands, relationships, and driving business success through innovation and strategic planning. Skilled in optimizing operations, analyzing data, and translating insights into actionable strategies. Experienced in B2B/B2C environments, with a deep understanding of retail/franchise models and sales promotion. Passionate about mentoring teams and fostering a culture of accountability and growth. Seasoned leader with strong background in steering teams towards success. Possess significant experience in strategic planning, team motivation, and conflict resolution. Known for fostering positive work environments that encourage growth and productivity. Have positively impacted previous workplaces by instilling a culture of continuous improvement and collaboration.
Overview
35
35
years of professional experience
Work History
Partner, General Motors Account Director
Tekion Corporation
Pleasanton, CA.
08.2024 - Current
- Work with General Motors on their Tier 1 and 3 Digital Retail platform to drive operational efficiencies and effectiveness in reducing consumer friction, increasing engagement and conversion rates in support of the shopping-to-purchase digital journey.
Marketing Director
MVP Collaborative
Madison Heights, MI.
11.2023 - 08.2024
- Delivered strategic business solutions to AAA and Blue Cross Blue Shield of Michigan
- Established strategic partnership enhancing AAA's appeal among energetic youth market
- Quickly re-established client confidence in MVP as a strategic business partner.
Managing Director, Marketing & Bus. Development
Roundtable6
Troy, MI.
04.2020 - 10.2023
- Charged with rapidly driving discipline, operational efficiencies, and growth.
- Developed a focused approach that increased conversion rates, billings, and profit.
- Drove business and marketing success for a diverse portfolio of clients in the Mobility, Financial Services, and Hospitality industries.
- Clients included American Axle & Manufacturing, Ally Financial, BrassCraft Manufacturing, and several start-up ventures in the Aerospace and Professional Services industries.
EVP, Account Director
Southfield, MI.
08.2015 - 04.2020
- Lead 50+ cross-functional teammates in Detroit and LA in support of a diversified client portfolio, including The UPS Store, AAA Southern CA, McDonald's Field Advertising Program, and Tuffy Auto Service Centers.
- Developed effective initiatives that positively impacted marketplace performance.
- Results and client confidence added $500K+ in organic revenue annually.
- Streamlined operations, doubled profit margin, and attained yearly agency performance incentives.
Strategic Alliance Director
General Motors, Outsell
Minneapolis, MN.
08.2010 - 02.2012
- Created data-focused marketing strategies enhancing revenue and profit margins
- Used measurability and analytics to educate and drive adoption of SaaS digital software.
- Increased sales and recurring revenue by over 20%.
EVP, Group Account Director
Commonwealth/Agency
Detroit, MI.
01.2008 - 02.2012
- Responsible for execution of $500M+ Chevrolet Dealer Association marketing initiatives.
- Managed fast-paced retail sales development and execution via a new operations model that increased efficiencies, reduced production costs, and drove incremental sales.
- Strengthened message alignment and digital adoption across 100+ Dealer Associations.
- Mentored staff with a dual reporting structure that required teambuilding and transparency.
Supervisor
GSVP, Campbell Ewald
, MI
07.1990 - 08.2010
- Progressive responsibility and growth spanning all facets of Chevrolet marketing
- Led re-deployment of post-bankruptcy Retail Sales, Digital and CRM initiatives
- Negotiated and optimized extensive Chevrolet partnership portfolio including NASCAR, Country Music, MLB, US Ski Team and Outdoor enthusiast programs
- Redesigned and launched enhanced Digital and CRM platforms, including Chevy.com
- Developed new operations and financial models to grow revenue/profitability.
Highlights and
Career Accomplishments
- Drove business growth and marketing success across a diverse spectrum of clients in support of Automotive, Professional/Financial/Health Services, and QSR categories.
- Results-driven: Excelled in progressive growth roles for branding, new product launches, Regional and Retail sales promotion, franchise support, events, merchandising, digital, CRM, and promotional collateral.
- Business Services, B2B: Led a team of 30+ across multiple offices to reposition The UPS Store brand, which delivered double-digit retail transaction increases.
- Built and defined strategic architecture that drove new positioning, campaign development, and adoption at the national, co-op, and franchisee level.
- Retail Activation: Led Chevrolet Retail and Sales Event marketing services for North America.
- Championed McDonald's field marketing initiatives in the development of 300+ assets in 60 days in support of 56 local Co-ops, McRib relaunch, and Summer Beverage promotions.
- Business Development: Strong conversion rate in B2C and B2B categories.
- Experiential Leadership: Managed 60+ team members in support of an extensive Chevrolet Sales Promotion portfolio.
- Developed new operations and financial model that drove efficiencies, profitability, and significant business growth.
Education
Master’s & BA degrees - Advertising & Communications
Michigan State University
Skills
- Strategic Planning
- Value definement and positioning
- Go-to-market development and implementation
- Financial Oversight
- Process and workflow optimization
- Quality Control Management
- Analytics and Performance analysis
- Team mentoring, leadership
- Creative and Critical Thinking
- Conflict Resolution
- Building Trust and Relationships
- Effective Communicator and presenter
Timeline
Partner, General Motors Account Director
Tekion Corporation
08.2024 - Current
Marketing Director
MVP Collaborative
11.2023 - 08.2024
Managing Director, Marketing & Bus. Development
Roundtable6
04.2020 - 10.2023
EVP, Account Director
08.2015 - 04.2020
Strategic Alliance Director
General Motors, Outsell
08.2010 - 02.2012
EVP, Group Account Director
Commonwealth/Agency
01.2008 - 02.2012
Supervisor
GSVP, Campbell Ewald
07.1990 - 08.2010
Highlights and
Career Accomplishments
Master’s & BA degrees - Advertising & Communications
Michigan State University
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