Dennis Peek
Saint Joseph,MO
Summary
Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results. I am a 30+ year veteran in the Ophthalmic Industry with extensive experience and knowledge ranging from Optical to Surgery. Having worked in Optometry, Ophthalmology, and Optical, I am able to work with, and have conversation about any and all aspects of the industry. My strengths are working with people, training, and selling. I am able to connecting with people and present information in a way they can relate.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Business Development Manager
Essilor Instruments USA
01.2023 - Current
- Work directly with 7 National Distributorships and over 70 Sales Reps in North America to increase Essilor Product Sales to 20% of total Sales for Distributor
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Developed and implemented strategic plans for business growth, resulting in increased market share and profitability.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
Clinical Application Specialist / Master Trainer for North America
Essilor Instruments USA
07.2017 - 01.2023
- Responsible for the training of Doctors and office personnel on the proper use of equipment purchased
- I am also responsible for overseeing the installation and connectivity of the equipment
- I work closely with the Operations Director, Sales Director, and the President of Instruments USA, to support new corporate accounts and other large institutions
- Additional responsibilities include training the sales team, assist in the closing of sales, updating the team on new products, and updates to existing products
- I am also the Master trainer for North America, and only one of ten in the World, for the New VisionR 800 Digital Refractor
Regional Account Manager
Lombart Instruments
01.2016 - 07.2017
- Lombart Instruments is the largest multi-line distributor of ophthalmic equipment in North America
- My responsibilities include territory management of a four-state area working with both MD's and OD's
- I am responsible for maintaining existing accounts and developing new account
- My duties include selling, installation, training, and service work
- I specialize in High Tech Equipment including OCT, Fundus Photography, and Digital Refraction.
Regional Account Manager
Enhanced Medical Services
01.2015 - 01.2016
- EMS is a multi-line Distributor of New and Used Ophthalmic equipment
- My responsibilities included Territory management of a four-state region working with both MD's and OD's
- I was responsible for meeting sales goals and growing newly established territories
- My duties included selling, installation, training, and service work for all types of ophthalmic equipment
- I specialized in High Tech equipment including OCT, Fundus Photography, and Digital Refraction.
Regional Account Manager
Ellex Lasers
01.2014 - 01.2015
- Ellex Lasers is a manufacturer of high quality lasers and ultrasounds
- My responsibilities included territory management for seven states meeting with primarily MD's
- I was responsible for meeting sales goals and growing newly established territories
- Duties included selling, installation, and training for multiple types of lasers and ultrasounds.
Regional Account Manager
Walman Instrument Group
01.2008 - 01.2014
- The Walman Instrument Group is a multi-line distributor of ophthalmic instrumentation that has been serving eye care professionals since 1915
- I was responsible for meeting sales goals and growing a newly established territory
- My duties included selling, installation, training, and service work for all types of ophthalmic equipment
- I specialized in High Tech Equipment including, Fundus Photography, Vision Field Testing, and Digital Refraction
- The last two years, of my employment, I focused on expanding my sales techniques using the Franklin Covey training in the Four Disciplines of Execution
- This has allowed me to continue to do my daily tasks of managing my territory and, at the same time, focus on a few “Key” goals to make sure I continue to improve each year.
Sales Manager / Show Manager
RJ Promotions
01.2003 - 01.2008
- RJ Promotions is a nationally recognized Consumer Show Company
- The focus of my position was to create and nurture a well-balanced, diverse, focused team through motivation, leadership, training, and establishment of sales process as the foundation for business success
- Maintain sales team statistics and work schedules for 15 employees, while training and coaching new and existing sales associates in sales techniques, dealing with difficult customers, and troubleshooting various problems
- Provided leadership and training too newly hired account executives and continued to facilitate creative sales strategies
- In the 5 years, I was with RJ Promotions, I progressed from an Account Manager to General Sales Manager
- I met or exceeded my sales goals and helped to develop several new markets
- I have been a leader, not only in sales, but also in meeting expectations of the CEO
- I developed quality relationships with thousands of vendors and numerous convention centers and their staff, across the United States
- As General Sales Manager, I have implemented a new bonus structure, which increased sales and improved employee retention.
General Manager
Eye Masters
01.2002 - 01.2003
- As General Manager for a national retail optical, I reported directly to the Regional Manager
- I was responsible for all P&L for the store
- Additional responsibilities include, staff scheduling, Doctor scheduling, inventory control, lab quality assurance, and meeting and exceeding sales goals.
Office Manager
Eye Associates
01.2001 - 01.2002
- As General Manager for a private Optometric practice, my responsibilities included, scheduling of all sales staff, Doctors, and patients, buying and managing frame & lens inventory and meeting and exceeding sales goals.
Owner
Vision Center of Savannah
01.1994 - 01.2001
- In 1995, I opened the Vision Center of Savannah
- As sole proprietor, all aspects of the business were my responsibility
- After 5 years of business, we had over 5,000 satisfied customers
- I made the decision, at that point to sell to the Doctor working for me.
Certified Ophthalmic Assistant
Murphy-Watson Eye Center
01.1989 - 01.1994
- I worked as a Certified Ophthalmic Assistant for a multi doctor Ophthalmology practice
- Along with being a certified Refractionist and Ophthalmic Assistant, I also participated in surgery, contact lens fitting and Retinal Photography
- In my five years with the practice, I worked in every aspect of the practice and became a very valuable team member.
Education
Certified Ophthalmic Assistant
Joint Commission On Allied Health Personnel Ophtha
RemoteCertified Optician
American Board of Opticians
RemoteOptometry Specialist -
United States Air Force, Missouri Air National Guard
Shepherd AFB, Wichita Falls, TX07.1988
Music Education - Music Education
Missouri Western State University
Saint Joseph, Missouri01.1988
H.S. Diploma -
Savannah High School
Savannah, Missouri01.1985
Skills
- Capital Equipment Sales
- Mergers and Acquisitions
- Relationship Building
- Project Management
- Strategic Partnerships
- Lead Generation
- Strategic Business Planning
- Territory Management
- Training and Development
- Mentoring and Coaching
- Market Tracking
Certification
- Certified Ophthalmic Assistant, JCAPO, Joint Commission on Allied Personnel in Ophthalmology
- Certified Optician, ABOC, American Board of Opticians Certification
Business References
- David Clark, Essilor Instruments USA, Dallas, TX. 413-262-9789
- Anne Marie Lahr, OD, San Diego, CA. 215-681-9551
- Mike Ryan, Premier Ophthalmics, Chicago, IL. 708-217-5778
- Jean-Christophe Paris, Former VP Instruments North America, 469-993-8406
References
- Tom Heath, Wathena Insurance Agency, Wathena, Kansas, 795-989-3550
- David Bolander, Circuit Judge, St. Joseph, Missouri, 816-294-9983
- Joe Brennon, Creative Marketing, St. Joseph, Missouri, 816-294-5070
Timeline
Business Development Manager
Essilor Instruments USA
01.2023 - Current
Clinical Application Specialist / Master Trainer for North America
Essilor Instruments USA
07.2017 - 01.2023
Regional Account Manager
Lombart Instruments
01.2016 - 07.2017
Regional Account Manager
Enhanced Medical Services
01.2015 - 01.2016
Regional Account Manager
Ellex Lasers
01.2014 - 01.2015
Regional Account Manager
Walman Instrument Group
01.2008 - 01.2014
Sales Manager / Show Manager
RJ Promotions
01.2003 - 01.2008
General Manager
Eye Masters
01.2002 - 01.2003
Office Manager
Eye Associates
01.2001 - 01.2002
Owner
Vision Center of Savannah
01.1994 - 01.2001
Certified Ophthalmic Assistant
Murphy-Watson Eye Center
01.1989 - 01.1994
Certified Ophthalmic Assistant
Joint Commission On Allied Health Personnel Ophtha
Certified Optician
American Board of Opticians
Optometry Specialist -
United States Air Force, Missouri Air National Guard
Music Education - Music Education
Missouri Western State University
H.S. Diploma -
Savannah High School
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