Summary
Overview
Work History
Education
Skills
Awards
Certifications and Badges
Timeline
Generic

Dennis Peterson

St. Louis,MO

Summary

Demonstrated success in both outside and inside sales, team management, training, development, and mentorship. Vast experience in sales, business development, and management in multiple industries. Skillful at overcoming challenges of any kind while increasing profitability both personally and corporately. Proven ability to establish, train, lead, and develop large volume, high-profit teams with excellent levels of retention and growth. Adept developer of marketing and promotional tools to drive sales and increase profit. Exceptionally well organized, with a track record that demonstrates self-motivation, creativity, and initiative to exceed both personal and corporate goals.

Overview

24
24
years of professional experience

Work History

Business and Sales Consultant

LendSure
St. Louis, MO
03.2021 - Current
  • Consulted on, interviewed, tested and provided insight and opinion on choice of underwriting software platform to be used as growth required
  • Provided feedback on useability, algorithm compatibility with FannieMae, compliance issues, etc
  • Beta tested sales/data platforms to establish sales team CRM/pipeline interaction and data/input redundancy elimination
  • Obtained NMLS licensure for establishment of 'brick and mortar' location
  • Advised and consulted as to state and local requirements and regulations
  • Conceptualized and created localized marketing, sales, and business development strategy
  • Identified areas of improvement within existing processes and procedures.
  • Collaborated with marketing team to design promotional materials for campaigns.
  • Monitored competitor activity and pricing strategies to adjust accordingly.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.

National Sales Manager

Anderson Technologies
St. Louis, MO
07.2023 - 03.2024
  • Charged with developing sales and consulting strategy for an expanding Managed Services Provider
  • Built framework for delivery of technology projects and consulting engagements
  • Aligned cross-functional teams to support sales enablement focusing on cloud migration, cybersecurity assessments and strategy, and technology consulting
  • Built sales playbook for high-value targets and ideal customer profiles
  • Aligned the Service Catalog with service delivery teams to identify go-to-market strategy for products and services
  • Leading to2x growth in top-of-funnel prospects
  • Managed channel partnerships to build VAR engagements within key account plans and new business development
  • Partnered with sales and business development team to identify and set marketing and sales annual and quarterly KPIs
  • Created monthly reports for regional managers to review performance of each team member.
  • Collaborated with marketing teams to create promotional campaigns and materials.
  • Provided feedback to senior management on ways to improve sales processes.
  • Implemented a CRM system that improved tracking of leads, customers, and order fulfillment times.

Director of Business Development

Quillt
St. Louis, MO
06.2022 - 07.2023
  • Leveraged industry experience and proven hunting skills to build new revenue partnerships and develop valuable revenue opportunities for Seasons.com
  • Explored and developed new business opportunities from (but not limited to) marketing lead generation, self-generation, networking, etc
  • While interacting directly with revenue partners through meetings, phone, trade shows, presentations and industry events
  • Customized cloud based solutions for marketing, outreach, sales goals of clients
  • Communicated and customized layout, useability and functionality of hosted space based on pain points and price restrictions
  • Identified and communicated the value proposition for key strategic accounts while managing the revenue partner effectively through the sales cycle
  • Worked closely and collaboratively with IT, development, content and publishing teams to leverage portfolio insights to guide initiatives
  • Supported deal execution with partners and customers while supporting on-boarding/development/customization
  • Introduced concept of/sold staff augmentation for key clientele needing support options
  • Created concierge service model for large companies
  • Acted as Salesforce Admin, customized platform based on staff needs, business analytics data required, etc
  • Used CRM diligently to track account opportunities and pipeline
  • Analyzed revenue, product performance and market data to effectively evaluate new and current partnerships
  • Exceeded all KPI metrics by over 200%
  • Developed and implemented a comprehensive business development strategy for the organization.
  • Negotiated partnerships with key industry players to expand market presence.
  • Managed the entire sales cycle process including prospecting, lead generation, qualifying prospects, presenting solutions, negotiating terms and closing deals.

Director of Sales- North America

Trileaf
St. Louis, MO
07.2019 - 07.2022
  • Drove record setting revenue during unprecedented business contraction amidst Covid-19 through Business-to-Business development, key account establishment and win-win negotiation
  • Acted as Salesforce Admin, customized platform based on staff needs, business analytics data required, etc
  • Developed, tested, liaison between development/clients for architectural and construction software delivery/compatibility solution
  • Worked in collaboration with IT and in house development to create software solution allowing document and scan compatibility with standard formats/industry standards
  • Created large network of key decision makers in all applicable markets
  • Developed, managed, and grew partner accounts through efforts including executive engagement and alignment, C-Suite decision maker engagement, partner enablement, marketing and business plan creation and execution
  • Analyzed sales figures, profit, performance metrics and trends to optimize sales and marketing plans, drove CRM usage and implementation to increase efficiency, understand data, and implement new strategies when needed
  • Effectively communicated the progress of monthly/quarterly initiatives to internal stakeholders

Regional Manager - Sales & Business Development

Landmark Dividend
St. Louis, MO
07.2015 - 07.2019
  • Grew assigned territory revenue by over260% within first12 months
  • Created strategic revenue generating relationships in25-state region
  • Achieved265% above goal success in units per team member, profitability, and overall team volume (Company KPI’s) each year as individual producer
  • Achieved220% above goal success in units per team member, profitability, and overall team volume (Company KPI’s) each year as manager
  • Awarded company incentive trips2016-2019
  • Member of Presidents Club2016-2018

Sales & Business Development Manager, Vice President of Sales & Business Development

Unison
St. Louis, MO
08.2009 - 07.2015
  • Led the nation in number of units per month/yearly volume production out of70 Sales & Business Development Associates
  • Grew assigned territory profitability by over330% within first year in field
  • Developed strategic business relationships with wireless site owners in a4-state region
  • Promoted to Sales & Business Development Manager May of2011, Vice President June2012
  • Led team of8 high quality Sales & Business Development Associates in a6-state region while maintaining high-level of personal production
  • Hired, Trained, Managed, and Mentored all regional Sales & Business Development Associates to high levels of production and profitability
  • Awarded company incentive trips2010-2015
  • Member of President's Club2010-2015

Senior Account Executive / Regional Sales Manager / Division Sales Manager

AHL
St. Louis, MO
05.2001 - 08.2009
  • Consistently led the nation in number of units / closed volume per month out of140 Account Executives
  • Created and implemented all business, marketing, and sales plans to develop strategic business relationships with over175 C-Suite Decision makers in support of objectives and goals
  • Promoted to Regional Sales Manager6/2003, Division Sales Manager4/2007
  • Led highly successful team of28 Account Executives in14-state region
  • Successfully transitioned team from middle to first in all metric categories within first year of management role
  • Business Travel required,50-70% of employment
  • Member of President's Club2002-2008

Education

Certificate - Digital Marketing

Columbia University in the City of New York

MBA - Business Administration / Management / Operations

Lindenwood University

BS - Management and Operations / Business Strategy

Saint Louis University

BA - Industrial Organizational Psychology

Saint Louis University

Skills

  • Business Development
  • Sales
  • Experience interacting with C-Suite buyers, Key Input Personnel, IT decision makers, engineers web developers and content producers
  • Referral Generation
  • Software Testing and Improvement
  • Professional Services Sales (Trileaf, Landmark Dividend, Quillt, AHL)
  • Sales Operations
  • Team Management
  • Self-management
  • Critical Thinking
  • Business Intelligence
  • CRM Software (Working knowledge of Salesforce, HubSpot, Zoho, Seismic, Less Annoying CRM, Zendesk)
  • Working knowledge of sales, content, and marketing automation platforms (Mailchimp, Customerio, Active Campaign, WordPress, Calendly, Slack, Brevo)
  • Customer acquisition
  • Time management
  • Process Improvement
  • Customer service
  • PaaS (Azure, OpenShift, Heroku, Google)
  • Sales Management
  • Business/Data Analysis (Spreadsheets, Statistics, Data Visualization)
  • Understanding of Machine Learning/AI, Data Warehousing
  • Management
  • SLA Standards
  • Negotiation
  • Contract negotiation
  • Outside sales
  • Underwriting Platforms
  • SaaS
  • Understanding of Java, HTML, Python, C, JavaScript, PHP
  • Cloud Computing and Technology
  • Sales funnel management
  • Demonstrations
  • Territory expansion
  • Exceeds sales goals
  • Industry partnership development
  • Cold-calling
  • Objection handling
  • Product Promotion
  • Teamwork
  • Product knowledge
  • Network development
  • Sales Cycle Management
  • Sales Forecasting
  • Network infrastructure
  • Network optimization
  • Wireless Networking
  • Cisco Systems
  • Cloud Computing
  • Change management
  • Network Security
  • TCP/IP protocol
  • Contact follow-up
  • Territory and account management
  • Decisive
  • Analytical problem solver
  • Direct sales

Awards

Gold Leaf Award- Trileaf Corporation Trileaf Gold Leaf Award recognizes revenue generation of +$3MM. Awarded 2020-2022

President's Club- Landmark Dividend Awarded President's Club Honors for yearly performance & production in top 5%. Awarded 2016-2018

President's Club- Unison Site Management Awarded President's Club Honors for yearly performance & production in top 5%. Awarded 2009-2015

Founders Club- Accredited Home Lenders Awarded President's Club Honors for yearly performance & production in top 3%. Awarded 2002-2008

Certifications and Badges

  • LinkedIn Certified Marketing Insider
  • HubSpot Sales Enablement Certification
  • Salesforce Certified Administartor
  • Cisco Black Belt Academy Qualified
  • Cisco Meraki Fit
  • Tech Academy Marketing Funnel Essentials
  • IBM- Working in a Digital World Certification
  • Many More

Timeline

National Sales Manager

Anderson Technologies
07.2023 - 03.2024

Director of Business Development

Quillt
06.2022 - 07.2023

Business and Sales Consultant

LendSure
03.2021 - Current

Director of Sales- North America

Trileaf
07.2019 - 07.2022

Regional Manager - Sales & Business Development

Landmark Dividend
07.2015 - 07.2019

Sales & Business Development Manager, Vice President of Sales & Business Development

Unison
08.2009 - 07.2015

Senior Account Executive / Regional Sales Manager / Division Sales Manager

AHL
05.2001 - 08.2009

Certificate - Digital Marketing

Columbia University in the City of New York

MBA - Business Administration / Management / Operations

Lindenwood University

BS - Management and Operations / Business Strategy

Saint Louis University

BA - Industrial Organizational Psychology

Saint Louis University

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