Open To Work
Dennis Phermsin
San Marcos,CA
Work Preference
Summary
Results-driven marketing professional with a strong history of scaling influencer programs and enhancing brand presence in competitive markets. Successfully executed award-winning campaigns that increased ROI and drove brand awareness. Skilled in leveraging data analytics to optimize marketing strategies and foster meaningful cross-functional partnerships.
Overview
15
15
years of professional experience
Work History
Senior Area Director of Business Development & Marketing
Simon Media & Experiences
San Diego, CA
01.2020 - Current
- Doubled the size of the company's influencer programs for retail brands while scaling the Affiliate program to similar success.
- Partnered cross-functionally with brand and growth teams to identify and leverage new partner integration, campaign, and messaging opportunities.
- Optimized existing partner performance and expanded into untapped cohorts and channels, resulting in increased brand awareness and perception while maintaining cost efficiency.
- Developed and executed integrations, events, and activations to enhance client brand's market presence and engagement to our Simon Centers and retail stores.
- Proven track record of delivering results with a sense of urgency while maintaining high standards.
- Highly effective communicator and collaborator, adept at working with cross-functional teams, including Growth, Brand, and Integrated Marketing.
- Skills: Influencer Marketing Strategy | Data Analysis | Talent Recruitment and Development | Team Leadership | Brand Awareness | Relationship Management | Creative Marketing | Project Management | Deadline Management | Cross-Functional Collaboration | Full Funnel Campaigns
Account Executive
iHeartMedia
San Diego, CA
01.2013 - 01.2020
- 2017 iHeartMedia Innovator Award Winner and Best Influencer Campaign (Halo Top Ice Cream)
- Proficient in developing and executing result-oriented Influencer Marketing campaigns, using the likeness of our on-air personalities and leveraging their social media to drive brand awareness, engagement, and sales, ultimately contributing to a 120% increase in overall marketing ROI.
- Spearheaded the development of Halo Top's pioneering radio endorsement with Ryan Seacrest, spanning over 50 markets.
- Directed end-to-end execution of integrated marketing campaigns for diverse clientele, enhancing client engagement and satisfaction.
- Collaborated with brand and growth teams to identify and secure new partner integrations, campaigns, and messaging opportunities, driving brand growth.
- Negotiated pricing and contracts, ensuring adherence to budgets and maximizing return on investment.
- Achieved outstanding revenue growth, surpassing the $5 million milestone.
Sales Associate
Nordstrom
Escondido, CA
01.2011 - 01.2013
- Proven track record of consistently exceeding monthly sales goals, while proactively expanding Nordstrom Rewards accounts to drive business growth.
- Cultivated strong customer relationships through exceptional service, driving satisfaction and loyalty.
- Educated customers on product features and trends in Women's Shoe Department, enhancing their shopping experience and engagement.
Education
Integrated Marketing/Comm - Leadership Development
San Diego State University
San Diego, CA06-2011
Skills
- Marketing Strategy
- Digital Marketing
- Integrated marketing
- CRM
- Data Analysis
- Project management
- Partnership development
- Brand awareness
- Influencer marketing
- Team leadership
- Creativity
- Copywriting
Hobbies and Interests
- Comedy/Film
- Pickleball
- Reading
- Travel
- Stuffed Crust Pizza
- Fashion
- Marketing
- Acting/Stand up comedy
Timeline
Senior Area Director of Business Development & Marketing
Simon Media & Experiences
01.2020 - Current
Account Executive
iHeartMedia
01.2013 - 01.2020
Sales Associate
Nordstrom
01.2011 - 01.2013
Integrated Marketing/Comm - Leadership Development
San Diego State University