DENNIS SWART

• Responsible for the day-to-day operations of the company's direct mail, date capture and translation and voiceover channels supporting client's health and wellness programs
• Assisted with the development and integration of other channels including call center and rewards
• Sunset seven vendors to consolidate the company's vendor footprint
• Reduced direct mail annual costs by 44% through vendor consolidation and process improvements resulting in $2M in cost savings
• Identified, launched and managed the company's first AI operations vendor, reducing annual translation and voiceover costs by 74%
• Developed strong cross functional relationships with key stakeholders in other departments
• Fostered a team culture with the lowest turnover rate in the company

• Responsible for the development and launch of the company's core health and wellness product offering
• Developed the pricing model used to forecast client costs and anticipated program results
• On-boarded numerous multichannel client programs
• Managed the products ecosystem to ensure ongoing program success and product evolution
• Worked cross functionally from Sales to Client Services and Operations

• Directed cross-functional teams in the delivery of the strategy, IT platform and rewards procurement and management for Kellogg's Family Rewards loyalty program
• Traveled regularly to client headquarters to analyze program performance and discuss opportunities for improvement with budget and program owners
• Improved profitability and overall client relationship of $2M account
• Oversaw the development, launch and management of >150 promotion and bonus offers
• Oversaw integration between the loyalty platform and client's CRM database to enable a consolidated view of the customer
• Grew program membership from

• Led the re-design and launch of Procter & Gamble's Pampers Rewards loyalty program
• Managed all program services including IT, rewards management, creative and analytics
• Increased digital marketing footprint through the launch of a mobile and Facebook app
• Increased member acquisition by 6% and engagement by >60%
• Increased program ROI by >50%
• Expanded the program internationally because of the North America program's success

• Performed market and competitor research to inform product and capability development
• Defined, developed and managed the companies' go-to-market customer loyalty products
• Assessed client programs to identify opportunities for improvement
• Performed robust assessment of multiple technology platforms to inform go forward global platform recommendation to senior leadership
• Created marketing materials for the Sales team

Worked with prospective clients to identify challenges and marketing objectives

• Developed loyalty program strategy, design and treatments to drive consumer behaviors
• Presented program concepts to clients

• Provided consulting services for retail clients including Best Buy, Meijer, Office Depot, Saks 5th Avenue and Walgreens
• Analyzed Merchandising and Marketing processes and effectiveness to identify areas for improvement
• Developed, managed and implemented change leading to improvements in efficiency and effectiveness, consistently realizing multimillion-dollar benefits