Dennis Wairey

A seasoned, digital native marketer operating at the center of business, technology and marketing innovations. Over the last 7 years, Dennis has had the opportunity to work with the largest agencies, brands and companies across Sub-Saharan Africa. Harnessing passion for interweaving of the human insights and data, Dennis has delivered award-winning projects that are not only relevant, contextual but meet short-term business objectives and also drive long term strategic, commercial and brand aspirations. Dennis' interests and experience span across growth strategies, digital strategy, startups and go-to-market strategies.

• Achieved recognition as one of the Top 25 Men in Digital in Kenya for 2023, honored with a SoMA Award. View the acknowledgment at http://soma.co.ke/men/men-awards.php.
• During my tenure at Meta, I guided the strategic implementation of Advantage+ shopping campaigns for Salomon South Africa. This initiative resulted in an outstanding 63% increase in sales volume, a 37% upswing in sales value, a notable 65% decrease in cost per sale, and a significant 46% boost in reach compared to traditional campaigns. This success was documented in an external case study by Meta published in 2023.
• During my tenure at Safaricom, I orchestrated a 10-fold expansion of Zuri chat bot's user base, surpassing 1M+ users, and facilitated the acquisition of 5M+ users for the revamped app within one year through digital channels. Remarkably, this achievement outpaced the four-year timeline it took for the older app to reach a comparable user milestone. Google recognized and featured this accomplishment as an external case study in 2022.
• During my tenure at GroupM, I led the impactful launch of the Timiza App campaign at Barclays Bank, utilizing Google Ads' Universal App campaigns. Notably, achieved a 73% lower cost per install, a 31% higher conversion rate, and accomplished the download target within five months, conserving 54% of the allocated budget. This success story earned recognition from Google, featuring it as an external case study.
• During my time at mdundo, I sustained a consistent double-digit quarterly user growth, leading to an impressive threefold increase in the mdundo total user base to over 1M+ users within one year. This achievement positioned mdundo as the fourth app in Kenya to reach 1M downloads in 2018.