Denzel Brock
Summary
Dynamic marketing professional with extensive experience at Elevance Health, specializing in brand development and strategic marketing planning. Proven track record of driving market expansion and enhancing brand positioning through data-driven insights and cross-functional collaboration. Adept at leveraging consumer behavior insights to optimize campaigns and achieve significant growth in competitive landscapes.
Overview
11
11
years of professional experience
Work History
Competitive Intelligence Manager
Elevance Health
01.2023 - Current
- Spearheaded market research through Salesforce, Talkwalker, and additional tools to develop holistic views of macro trends, category landscapes, and consumer motivations to identify key growth opportunities for product markets, contributing to over in $3B market expansion.
- Partnered with cross-functional teams, including marketing, sales, and business development, to translate strategic objectives into actionable insights and initiatives, improving market share and business performance tracking.
- Developed competitor profiles, performance trends, and strategic recommendations, resulting in optimized brand positioning in highly competitive environments.
- Managed P&L analysis, collaborating with finance to mitigate risk and identify opportunities for margin improvement.
- Presented business insights and performance analysis at weekly senior leadership meetings, resulting in data-driven adjustments to competitive strategy.
Social Media Director
BlerDCon
08.2021 - 08.2024
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
- Developed productive relationships with bloggers, online media outlets and social media influencers.
- Directed social media, content creation, and marketing strategy, managing a 12-person team to produce engaging multimedia content that drove a 30% increase in engagement and web traffic.
- Worked with graphic designers, photographers and production coordinators to develop content.
- Leveraged consumer insights through WordPress, Canva, and Adobe to craft product marketing plans and marketing briefs, leading to increased market share.
Marketing Project Manager
Elevance Health
02.2022 - 01.2023
- Developed and executed multi-channel marketing campaigns and creative briefs in Adobe Workfront and Jira that aligned with company objectives, driving increased membership and market share.
- Managed end-to-end project lifecycles for complex, multi-channel campaigns, ensuring alignment across marketing, sales, and product teams to meet goals.
- Analyzed campaign performance, KPIs, and market data to ensure key business metrics were met and optimized, recommending course corrections from A/B and multivariate testing utilized by customer segmentation and targeting.
- Developed and implemented national marketing strategies that elevated brand visibility and fueled market growth, particularly health and wellness campaigns.
- Led cross-functional and creative teams, fostering collaboration across marketing, creative, and operations to deliver integrated marketing plans in social, digital, print, radio, and various media channels.
Senior Project Manager
Elevance Health
02.2021 - 02.2022
- Led a team in managing large-scale RFP and proposal development, contributing to over $4B in new market growth by crafting compelling brand stories for external stakeholders utilizing APMP best practices and SharePoint.
- Acted as a cross-functional leader, working with finance, marketing, and legal teams to ensure proposals met business goals and competitive positioning.
- Managed and forecasted volumes of complex data from internal teams and external vendors, ensuring accurate budgeting, and resource allocation.
- Introduced new methodologies for innovation pipeline tracking and competitive insights, leading cross-functional teams in project execution and commercialization.
Growth Strategy Analyst
Elevance Health
06.2017 - 02.2021
- Acted as an interim content director, crafting compelling and strategic brand messaging that helped secure major market wins.
- Partnered with key stakeholders across business development, sales, product development, and marketing to ensure alignment on strategy.
- Analyzed competitive landscape and develop market penetration strategies that aligned with company goals.
- Developed category and customer strategies to improve positioning in adjacent markets, contributing to 20% cost savings in procurements.
Event Marketing Specialist
Tidewater Comic Con
06.2016 - 12.2019
- Onboarded new team members and coached personnel in marketing tasks.
- Tracked trade show expenses to maintain budget.
- Utilized specialized software to capture and process data.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
Leadership Development Program Associate
Elevance Health
06.2016 - 08.2017
- Assisted leadership teams with building shared beliefs and attitudes across organizational structures.
- Designed courses to meet company requirements and help develop new leaders within organizational structure.
- Conducted educational workshops to spearhead employee training on available tools and optimal strategies.
- Coordinated logistics for classroom and on-site courses.
Marketing Design and Advertising Consultant
Smithfield Foods, Inc
12.2015 - 02.2016
- Produced tables, graphs and reports in support of analytical and research projects.
- Executed full advertising campaign and research lifecycle to completion, managing external vendors and partnering with internal stakeholders.
- Developed processes to continuously monitor external advertising sphere to identify and deliver relevant insights for businesses.
- Contributed to business strategy through in-depth market research to understand opportunities, positioning and financial value.
Marketing Manager Consultant
Eaton Corporation
09.2015 - 11.2015
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Marketing Intern
Wolters Kluwer Health
06.2015 - 08.2015
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
- Assisted in creating written, video, and image content for marketing channels.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Researched and evaluated potential new markets and products.
- Collaborated with the education team to create strategic messaging and marketing collateral for nursing B2B sales programming which resulted in a 10% increase in sales and customer satisfaction.
- Produced market research on buyer behavior and customer needs, providing trend analysis that informed new product development.
- Delivered recommendations on go-to-market distribution strategies, supported rebranding, and realignment of the health division.
- Wrote award-nominated new product infographic content and edited customer-facing presentations.
Brand Manager Consultant
Opticians Association Of Virginia
11.2014 - 05.2015
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Organized and delivered training sessions for new product content and technological advancements.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
Education
MBA - Marketing
William And Mary
Williamsburg, VA05-2016
Bachelor of Science - Psychology
Virginia Commonwealth University
Richmond, VA05-2014
Skills
- Brand development
- Go-to-market strategy development
- Strategic marketing planning
- Consumer behavior insights
- Market positioning
- Digital content strategy
- Market analysis
- Online marketing strategies
- CRM expertise
Timeline
Competitive Intelligence Manager
Elevance Health
01.2023 - Current
Marketing Project Manager
Elevance Health
02.2022 - 01.2023
Social Media Director
BlerDCon
08.2021 - 08.2024
Senior Project Manager
Elevance Health
02.2021 - 02.2022
Growth Strategy Analyst
Elevance Health
06.2017 - 02.2021
Event Marketing Specialist
Tidewater Comic Con
06.2016 - 12.2019
Leadership Development Program Associate
Elevance Health
06.2016 - 08.2017
Marketing Design and Advertising Consultant
Smithfield Foods, Inc
12.2015 - 02.2016
Marketing Manager Consultant
Eaton Corporation
09.2015 - 11.2015
Marketing Intern
Wolters Kluwer Health
06.2015 - 08.2015
Brand Manager Consultant
Opticians Association Of Virginia
11.2014 - 05.2015
MBA - Marketing
William And Mary
Bachelor of Science - Psychology
Virginia Commonwealth University
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