Deoranie Upadhya
Queens,NY
Summary
Dynamic Online Marketer and skilled Cosmetologist with a proven track record at Enagic - Kangen Water, enhancing brand visibility and client satisfaction. Excelled in content marketing and client relations, boosting engagement through innovative campaigns and personalized services. Demonstrates exceptional teamwork, critical thinking, and a detail-oriented mindset, ensuring projects surpass expectations.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Online Marketer
Enagic - Kangen Water
04.2020 - Current
- Boosted brand awareness through the creation of engaging social media campaigns.
- Collected and analyzed data to improve strategies.
- Developed and implemented techniques for increasing page visits and likes.
- Managed paid search campaigns using Facebook, Instagram and Tiktok as platforms.
- Oversaw numerous Facebook and Instagram profiles.
- Optimized paid search campaigns for better ROI, utilizing comprehensive keyword research and analysis.
- Developed creative assets for online advertising campaigns, including display ads, social media graphics, and video content.
- Stayed current on industry best practices by attending conferences, webinars, and networking events regularly, applying new knowledge to ongoing projects as needed.
Eyebrow Threader
Portofino Beauty
03.2018 - 04.2020
- Enhanced client satisfaction by providing precise and efficient eyebrow threading services.
- Maximized client comfort during threading procedures through effective communication and gentle technique application.
- Diversified salon offerings by suggesting complementary services like eyelash extensions or tinting based on client preferences and needs.
- Ensured strict adherence to sanitation standards as per state regulations, safeguarding both staff and client health safety.
- Collaborated with fellow team members to ensure seamless service delivery, enhancing the overall client experience.
- Developed strong relationships with clients, fostering trust and loyalty through exceptional service delivery.
Cosmetologist
Rossi Hair Salon
03.2013 - 03.2018
- Maintained a clean and hygienic work environment by following strict sanitation guidelines and procedures.
- Booked appointments, answered phones, greeted clients, handled payments, and created client service tickets.
- Demonstrated exceptional time management skills by efficiently scheduling appointments and managing multiple clients simultaneously.
- Built a loyal clientele base through exceptional customer service and personalized care.
- Managed reception duties when necessary, ensuring smooth operations within the salon environment from start to finish during peak hours.
- Scheduled customer appointments and rearranged individual time slots to meet demand.
- Stayed up-to-date on current trends and techniques in cosmetology, incorporating them into daily practices.
- Adapted easily to clients'' needs and preferences, providing a variety of services from cuts and color to extensions and specialty treatments.
- Assisted in inventory management by tracking product usage and placing orders as needed to maintain adequate stock levels.
- Conducted thorough consultations to understand client needs, preferences, and objectives before each treatment session.
- Educated clients on proper hair care routines and recommended suitable products to maintain their desired look at home between visits.
- Collaborated with other stylists to create unique hairstyles for special events or projects.
- Provided expert color recommendations based on individual skin tones, personal style preferences, and current trends in the industry.
- Applied makeup to clients for special occasions to meet requirements.
- Attended hair shows, classes and seminars to stay up-to-date on latest trends.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
Education
High School Diploma -
Mahaicony Secondary School
Central Mahaicony, GuyanaSkills
- Content Marketing Approach
- Brand Collaboration Management
- Video Content Creation
- Mobile Advertising Strategy
- Community Engagement
- Webinar hosting
- Teamwork and collaboration
- Critical Thinking and Problem Solving
- Time management
- Detail-Oriented Mindset
- Skilled in Managing Multiple Tasks
- Reliability
- Excellent communication
Certification
- Cosmetology License - NYC Board of Cosmetology.
- Hair Extension Class Certification - academyPro hair extensions.
- Hairdressing & Cosmetology - Empire Beauty Schools.
Languages
English
Native or Bilingual
Timeline
Online Marketer
Enagic - Kangen Water
04.2020 - Current
Eyebrow Threader
Portofino Beauty
03.2018 - 04.2020
Cosmetologist
Rossi Hair Salon
03.2013 - 03.2018
- Cosmetology License - NYC Board of Cosmetology.
- Hair Extension Class Certification - academyPro hair extensions.
- Hairdressing & Cosmetology - Empire Beauty Schools.
High School Diploma -
Mahaicony Secondary School
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