Google Suite (Sheets, Docs, Slides)
Dera Keith
Ukiah,CA
Summary
Detail-oriented Data Integrity Specialist with over 10 years of substantial experience in data management and performance analysis. Proven expertise in SQL query analysis, data validation, and error reduction, achieving significant improvements in data accuracy and compliance. Successfully implemented policies that streamlined data retention and resolved critical data issues under tight deadlines. Committed to enhancing operational efficiencies and maintaining data integrity, bringing valuable skills to optimize organizational processes.
Overview
13
13
years of professional experience
3
3
Certificates
Work History
Home Ex. Rev. Account Manager & Team Data Steward
Vacasa
04.2023 - 02.2025
- Spearheaded administration of a specialized team, tracking key performance indicators for 30 individual team members to measure the success of campaigns.
- Contributed to strategic planning efforts by providing timely analysis of key metrics related to organizational performance.
- Devised and implemented policies around data retention, archiving, and disposal, ensuring compliance with legal obligations and reducing storage costs.
- Resolved critical data issues within tight deadlines, preventing potential business disruptions or delays in decision-making processes.
- Scrutinized complex datasets using SQL queries to identify trends, patterns, and anomalies for further investigation or corrective action.
- Instituted data validation rules, significantly reducing the rate of errors in the database.
- Identified opportunities for process improvement, resulting in reduced manual effort and increased automation.
Events & System Administrator
Anderson Valley Winegrowers Association
01.2022 - 03.2023
- Revamped troubleshooting processes by creating detailed documentation for system configurations, procedures, and best practices.
- Provisioned new software and hardware for use, adhering to established security policies.
- Optimized efficiency in the workplace by ensuring seamless integration of new applications into existing systems.
- Oversaw file system and storage upgrades while safeguarding data integrity and redundancy.
- Orchestrated smooth migration of legacy systems to modernized CRM platforms without compromising data integrity or usability during transition periods.
- Continuously monitored system performance levels while making necessary adjustments for highly efficient operations.
- Ensured data accuracy within the CRM system, leading to improved decision-making and targeted marketing strategies.
- Streamlined event logistics for seamless execution, contributing to positive attendee experiences.
- Enhanced brand visibility by coordinating and executing high-impact marketing events.
Technical Assistant
Hourglass Creative Consulting
11.2019 - 11.2021
- Engineered a technical tracking system to maintain visibility of product pipeline, streamlining inventory management.
- Managed and reconciled sales data in the tracking system to maximize sales based on inventory data.
- Organized and oversaw a marketing media database to provide ease of access for all marketing materials.
- Devised weekly product menus and sent them to vendors to highlight products and increase sales.
- Led product photography efforts, with several shots published in print and online.
- Implemented website edits and design recommendations to better showcase brand and content.
- Installed technical hardware and software in a deskside support environment.
Farmer Relations Administrative Specialist
Flow Kana
09.2016 - 11.2019
- Acted as a corporate liaison between Farmer Relations, Communications, and Marketing departments.
- Safeguarded sensitive information through the proper handling of confidential documents and secure storage methods.
- Minimized errors in documentation through meticulous proofreading, editing, and formatting skills.
- Enhanced team productivity by providing administrative support and coordinating daily operations.
- Managed schedules, appointments, and travel arrangements for executives, ensuring seamless coordination of events.
- Ensured data accuracy, conducting regular audits and maintaining up-to-date customer information in the CRM system.
- Improved customer satisfaction by streamlining CRM processes and implementing user-friendly tools.
- Supported the successful deployment of a new CRM platform, assisting with user acceptance testing, data migration, and post-implementation support.
Front Desk Representative & Night Auditor
La Quinta Inn & Suites, Wyndham, Hotel Lucent
05.2012 - 10.2016
- Executed night audits for guest ledgers to close bank and cash registers, quickly reconciling issues and marking discrepancies.
- Oversaw night auditing of daily room occupancy and hotel revenue.
- Controlled cash and credit card payment transactions at the front desk, successfully reducing errors.
- Maintained account balances and ran daily reports to verify totals.
- Handled emergency situations calmly and professionally, prioritizing guest safety at all times.
- Demonstrated proficiency in various software systems used for reservation management, billing adjustments, and report generation.
Skills
- Data Oversight
- Comprehensive Data Reporting
- Data Integrity Management
- Data Quality Assurance
- Data Management Practices
- Advanced Data Management Skills
- Google Sheets Automation Expertise
- Spreadsheet Software Proficiency
- Data Analysis
- Financial Data Management
Software
Microsoft Suite (Excel, Word, Powerpoint)
CRM Platforms (Capsule, Zoho, Salesforce)
Tableau
Looker
Asana
Certification
- Fundamentals of Data Governance
- The Bits and Bytes of Computer Networking
- Technical Support Fundamentals
Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Work-life balanceCompany CultureFlexible work hoursWork from home optionPaid time offHealthcare benefitsPaid sick leave401k matchEducation
Some College (No Degree) - Visual Communications
Northern Arizona University
Flagstaff, AZAssociate of Arts - Graphic Design
San Jose City College
San Jose, CA05.2016
Timeline
Home Ex. Rev. Account Manager & Team Data Steward
Vacasa
04.2023 - 02.2025
Events & System Administrator
Anderson Valley Winegrowers Association
01.2022 - 03.2023
Technical Assistant
Hourglass Creative Consulting
11.2019 - 11.2021
Farmer Relations Administrative Specialist
Flow Kana
09.2016 - 11.2019
Front Desk Representative & Night Auditor
La Quinta Inn & Suites, Wyndham, Hotel Lucent
05.2012 - 10.2016
Some College (No Degree) - Visual Communications
Northern Arizona University
Associate of Arts - Graphic Design
San Jose City College
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