Derek Bitter

As Partner and Executive Creative Director, I oversee all agency operations and lead a dynamic team of 12 people in creating strategic, effective and award-winning work that helps build our clients’ brands on a local and national scale.

· Lead the effort to write and produce an Emmy-winning documentary series for the State of Hockey and Minnesota Wild

· Lead all creative projects and oversee execution on clients such as Truvia, Post Cereals, Klement’s Sausages, Ecolab, Crystal Farms Dairy Co. and Minnesota Wild

· Manage a creative staff of 6 while working with other Partners to build the business and the agency’s brand

Worked as a Group Creative Director leading teams on clients such as Land O’ Lakes, Purina and Farm Credit

· Concepted, designed and built a one-of-a-kind, interactive museum experience about agriculture at Fair Oaks Farms

· Drove the Land O’ Lakes brand Winfield to become a more purpose-driven brand about feeding the world versus just growing crops

· Fostered more integration between Land O’ Lakes’ traditional marketing platform with more social and digital thinking

Helped grow the agency from a 7-person shop to a national agency of over 400.

· Helped launch the Minnesota Wild and develop the State of Hockey brand

· Led the Bauer Hockey account for over 10 years, helping them reclaim the number one position in the sport

Concepted, created and directed multiple effective and award-winning campaigns for clients ranging from Nike, to SuperValu to Northwestern Mutual