DEREK BURGOS
Austin,TX
Summary
Demonstrated record of success in marketing leadership, customer relations and campaign management. Knowledgeable about budget administration, product launches and partnership development.
Overview
9
9
years of professional experience
Work History
Sr. Marketing Manager
Primer (Sendbridge Inc.)
06.2022 - 06.2024
- Led and executed marketing strategies for fast-growing DTC brands with budgets ranging from $50k - over $1M per month
- Crafted, launched, manged, optimized, and reported on paid media campaigns across multiple channels
- Drove strategy for one of the largest accounts, a prescription skincare brand, and drove a 66% improvement in CVR, while reducing CAC by 45% while continuing to scale budgets on Meta
- Increased the ROAS for a performance sock company by 316% over a 1-year period on Meta
- This scale in ROAS led to the main investor of said company to begin bringing on additional brands for Primer to manage
- Led the companies SEM initiatives by executing in growth plans for potential partnerships and leading those sales calls
- Crafted best practice training materials on SEM account set up and management that rolled out to the entire marketing team
Account Operations Search & Social Specialist
Q1 Media
05.2021 - 05.2022
- Brought on as Search and Social Specialist with a heavy focus in SEM to help develop best practices for account set up, optimizations, A/B testing and machine learning while training all Account Operations specialists
- Manage a portfolio of $1 million + for programmatic (display & video), Google Ads, TikTok, Snapchat, LinkedIn and Facebook
- Constantly A/B testing different creative designs and ad copy to find best performers while giving clients guidance on creative trends to better develop future creative
- Review proposals with Sales to better position social media strategies to meet and/or exceed clients' KPIs
- Provide Sales with Google, Youtube, Facebook & TikTok inventory forecasts and proposal builds for proper guidance to maximize revenue opportunity
- Create ad templates to gather proper assets from clients in order to meet advertising specifications and policy set by the appropriate media platforms
- Assist Account Ops Team with SEM/Social setups and optimizations for successful campaigns
- Set up and placed tracking pixels and UTM's among all platforms
Sr. PPC Specialist
Geek Powered Studios
08.2020 - 04.2021
- Management of accounts utilizing Google Ads, Bing Ads & Amazon Ads.
- Campaign creation implementing best strategies through A|B testing , Youtube marketing, Display, automated strategies & shopping ads.
- Conceptualizing and building landing pages including implementation of tracking parameters for clients
- Managing 40 clients with a monthly spend in excess of $1m total.
- Developed Data Studio reporting to replace NinjaCat for better insights into metrics.
- Performed in-depth competitor research in SEMRush to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Maintained continuous check on Target CPA, Optimization score of keywords and ROAS metrics, optimizing and enhancing campaigns based on current trend data.
- Produced and submitted weekly reports outlining progress against KPI objectives for the account managers.
- Contributing writer to internal PPC training and trending topics blog.
Account Manager, PPC Specialist
Builders Digital Experience, LLC
08.2019 - 08.2020
- Managing Google & Bing Ad accounts for up to 40 clients with $200k+ in budgets per month.
- Create and optimize Search and Display campaigns by implementing industry and competitive strategies, retargeting users, keyword research, and A/B testing while monitoring bid and performance metrics.
- Provide client services such as, daily communication through email and phone calls, leading weekly strategy planning & account review meetings, as well as creating monthly performance reports using Swydo and Data Studio.
- Generating +33% ROAS for each client monthly while achieving specific KPI's.
- Collaborate daily with management and SEO teams on best practices and client performance.
- Team lead: interviewing/training new team members, creating training documents & management of 2 overseas employees.
Marketing Associate
Poshmark Inc
11.2018 - 07.2019
- Produced marketing graphics that were attractive and high-quality by applying skills in Photoshop.
- Executed a successful product introduction from concept to implementation by coordinating actions with social media, public relations and other internal teams.
- Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
- Produced engaging email marketing campaigns which each resulted in upwards of 60k link clicks per campaign.
Operations Trainer
Meriwest Credit Union
07.2015 - 11.2018
Education
Associate of Arts - Communications Studies
West Valley College
Saratoga, CA06.2015
Bachelor of Arts - Communications Studies
San Jose State University
San Jose, CASkills
- Google Ads
- Facebook Ads
- TikTok Ads
- LinkedIn Ads
- Amazon Ads
- The Tradedesk
- Data Studio
- Google Analytics
- Callrail
- Funnelytics
- Opteo
- SalesForce
- Swydo
- Content Strategy
Additional Information
- Silicon Valley Rugby Club Team Officer & Social Media Marketing Chair, 2017-2018
Timeline
Sr. Marketing Manager
Primer (Sendbridge Inc.)
06.2022 - 06.2024
Account Operations Search & Social Specialist
Q1 Media
05.2021 - 05.2022
Sr. PPC Specialist
Geek Powered Studios
08.2020 - 04.2021
Account Manager, PPC Specialist
Builders Digital Experience, LLC
08.2019 - 08.2020
Marketing Associate
Poshmark Inc
11.2018 - 07.2019
Operations Trainer
Meriwest Credit Union
07.2015 - 11.2018
Associate of Arts - Communications Studies
West Valley College
Bachelor of Arts - Communications Studies
San Jose State University