DEREK GARRETT

• Improved brand awareness by developing and implementing targeted social media campaigns.
• Boosted lead generation with the creation of engaging email marketing campaigns.
• Enhanced customer retention rates, managing a consistent content calendar for blog posts and social media updates.
• Optimized landing pages to increase conversion rates using A/B testing techniques.
• Analyzed user behavior on the website, utilizing Google Analytics to inform future website design improvements and content strategies.
• Collaborated with cross-functional teams to develop integrated marketing initiatives that aligned with company objectives.
• Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
• Supported public relations efforts, drafting press releases and coordinating outreach to various media outlets.
• Participated in brainstorming sessions to generate innovative ideas for new marketing campaigns that resonate with target audiences effectively.
• Designed and presented social media campaign ideas.

• Initiated market research studies and analyzed findings.
• Measured and evaluated brand digital performance to present weekly findings to management.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
• Maintained in-depth understanding of industry practices and trends to best promote products.
• Monitored online trends, conversations and innovations to optimize strategies.
• Led projects to redesign web pages, diversify strategies and revitalize social media presence.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Created content strategies for digital media.

• Improved website rankings by conducting keyword research and implementing on-page optimization strategies.
• Increased organic traffic for client websites through the development and execution of SEO campaigns.
• Enhanced online visibility by creating high-quality, shareable content optimized for search engines.
• Optimized existing web content to improve search engine rankings and user experience.

• Contributed to key functions for operating the gym, which included providing exceptional customer service and account administration to current gym members.

• Performed membership sales boosting subscriptions
.

• Interacted and maintained an excellent relationship with both the members, teammates, and
management staff.

• Boosted sales revenue through the effective demonstration of product features and benefits.