Summary
Overview
Work History
Education
Skills
Timeline
Generic
DEREK GRAUER

DEREK GRAUER

Encinitas,CA

Summary

Enthusiastic Global Director of Sales eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of Brand Development and training in retail. Motivated to learn, grow and excel in the fashion industry. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

21
21
years of professional experience
4
4
years of post-secondary education

Work History

Global Director of Diff Brands

DIFF Charitable Eyewear
12.2021 - Current
  • Responsible for overseeing day to day operations and sales of all
  • DIFF Wholesale Channels
  • Work directly with CEO on all new business licenses and categories
  • Launched Patricia Nash Eyewear - Over 1 million in presale bookings
  • Work with Hearst Media and created Bluelight Readers for Men’s and
  • Women's Health
  • It will be distributed in over 250 Walmart doors to start this year
  • Manage International Distributors- DeRigo LLC
  • Built Partnership with Hearst Media and developed Reader line for Mens/
  • Women's Health that will be sold exclusively at 500+ Walmart Doors.
  • Proved successful working within tight deadlines and fast-paced atmosphere
  • Demonstrated respect, friendliness and willingness to help wherever needed
  • Maintained energy and enthusiasm in fast-paced environment
  • Worked with customers to understand needs and provide excellent service
  • Exceeded goals through effective task prioritization and great work ethic
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement
  • Managed team of employees, overseeing hiring, training and professional growth of employees
  • Collaborated with team members to achieve target results
  • Drove operational improvements which resulted in savings and improved profit margins
  • Used coordination and planning skills to achieve results according to schedule

Senior Director of Wholesale

DIFF Charitable Eyewear
03.2019 - Current
  • Responsible for implementing news sales strategies while overseeing day-to-day execution of Diff Wholesale
  • Increased sales by 138% in Year One to exceed annual Budget
  • Achieved 38% increase in year 2
  • Launched Mens Specific Collection- Added 250 Mens Doors
  • Executed Subscription Box opportunities- Rachel Zoe, CauseBox, Ellen
  • Created new product categories to increase market presence and sales
  • Developed SMU product for Nordstrom Rack with a guaranteed 30k units yearly
  • Built Yearly Budget to measuring channel’s financial performance
  • To include: General Profitability, Sales, Gross and Net
  • Profit, Inventory Analysis, Turnover, COGS, Profitability by each
  • Retailer and Product Group
  • Monitored company inventory to keep stock levels and databases updated

Director of National Accounts/ Sales Manager

RAEN Optics
Oceanside, CA
03.2014 - 07.2018
  • Write business plans for all current and opportunity tender business
  • Manage all independent sales reps and in-house sales managers
  • Establish effective relationships and collaborations with other departments (Marketing, Finance, Customer Service, etc.) to address key business issues and opportunities
  • Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews
  • DGA Sales - National Key Accounts Management

Manager

Evisu Footwear
12.2012 - 03.2014
  • Oversee all Key and National Chain accounts
  • Men’s and Women’s

Regional Sales Manager

Ben Sherman Footwear
New York, NY
07.2011 - 12.2012
  • Oversee all major accounts and key image accounts in territory
  • Aid in line building, buying and allocating
  • Increased Nordstrom business by 177

Account Executive

Skechers by Mark Nason Footwear
Manhattan Beach, CA
06.2005 - 04.2011
  • Achieved 200% Increase in territory sales volume (2 million to 6 million)
  • Increase in wholesale account base over 85% in year one
  • Managed and developed all accounts including Majors and Off Price Opportunities
  • Built and strengthened relationships with new and existing accounts to drive revenue growth
  • Prepared forecasts to gain understanding of measures needed to grow business
  • Managed sales cycle to maintain solid customer base
  • Gained understanding of goals, objectives and processes to meet client business needs
  • Employed proactive and collaborative approaches to strengthen relationships and manage customer needs

Account Executive

Ben Sherman / Evisu Footwear
New York, NY
11.2001 - 06.2005

Footwear Account Executive for Western US.

Education

B.A. - Communications, Business Management

University of Colorado Boulder
08.1990 - 05.1994

Skills

Experienced Global Director of Sales with a demonstrated history of working inundefined

Timeline

Global Director of Diff Brands

DIFF Charitable Eyewear
12.2021 - Current

Senior Director of Wholesale

DIFF Charitable Eyewear
03.2019 - Current

Director of National Accounts/ Sales Manager

RAEN Optics
03.2014 - 07.2018

Manager

Evisu Footwear
12.2012 - 03.2014

Regional Sales Manager

Ben Sherman Footwear
07.2011 - 12.2012

Account Executive

Skechers by Mark Nason Footwear
06.2005 - 04.2011

Account Executive

Ben Sherman / Evisu Footwear
11.2001 - 06.2005

B.A. - Communications, Business Management

University of Colorado Boulder
08.1990 - 05.1994
DEREK GRAUER