Derek Mora
Monrovia,United States
Summary
Strategic bilingual PR and content marketing professional with nearly 10 years of experience enhancing brand visibility in beauty, health, food & beverage, fashion, pet, and entertainment sectors. Expertise includes securing national media coverage, crafting impactful narratives, and executing integrated campaigns across platforms. Proficient in traditional PR and digital content creation, with a focus on SEO-driven strategies.
Overview
10
10
years of professional experience
Work History
PR Specialist
myFirst
, United States
10.2025 - Current
- Led U.S. public relations efforts for global kids’ tech brand, enhancing media outreach and strengthening brand positioning.
- Led U.S. public relations efforts for a global kids’ tech brand, driving media outreach and brand positioning.
- Secure consistent national coverage across consumer tech, parenting, and lifestyle media.
- Built and maintained strong relationships with editors, journalists, and influencers, fostering collaboration and ongoing media interest.
- Draft press releases, media alerts, pitches, and product briefs aligned with brand messaging.
- Supported major events including CES and Toy Fair, coordinating targeted media outreach to maximize coverage.
- Secured media placements in Inc.com, Best Products, and Wired.com.
- Supported brand visibility across top-tier parenting and tech outlets.
Publicist
Orca Communications
Los Angeles, CA
04.2021 - 09.2025
- Managed media outreach for 100+ clients in Food & Beverage, Tech, Fashion, Beauty, Wellness, and Lifestyle sectors, enhancing brand visibility.
- Led Pod Tier as Head Publicist for two years, managing 10+ client accounts.
- Built and maintained strong media relationships.
Created blog and press content that aligned with SEO strategy and effectively communicated brand messaging. - Collaborated with internal teams and external partners to execute integrated campaigns, driving cohesive brand narratives.
- Secured national press placements and influencer partnerships.
- Featured clients in top-tier media outlets, including Forbes and Oprah’s Favorite Things.
Publicity Assistant- Freelance
The Reel Ross Group / Sakura Marketing Firm
Hollywood, CA
04.2016 - 06.2024
- Facilitated PR and marketing strategies for two agencies focused on food and beverage brands.
- Developed press materials such as press releases and pitch letters.
- Coordinated stylist pulls and secured celebrity brand alignments.
- Oversaw campaign outreach for store openings, seasonal events, and national announcements.
- Executed new business outreach to expand client base.
Lead Account Executive
The Blaine Group
Beverly Hills, CA
02.2019 - 04.2021
- Developed PR strategies that secured earned media across TV, print, and digital platforms.
- Managed PR campaigns and client communications for tech, entertainment, and lifestyle brands, enhancing visibility.
- Led media campaign for Marty Cooper, achieving coverage on CNET, ZDNet, and CBS This Morning.
- Conducted new business outreach through networking and events, generating leads and expanding client base.
Freelance Publicist
Self-Employed
Los Angeles, CA
12.2016 - 04.2021
- Managed PR campaigns across beauty, health, fashion, entertainment, and multicultural markets.
- Collaborated with agencies to enhance campaign effectiveness and reach.
- Supported campaigns for Univision, Hispanicize, and Latin Grammys, boosting brand visibility.
- Secured extensive coverage across digital, print, and broadcast media, amplifying client presence.
- Highlighted significant achievements in campaign performance and client engagement.
Media Liaison
TLK Fusion
Toluca Lake, CA
02.2017 - 08.2017
- Wrote press materials and conducted targeted outreach to television and digital outlets, boosting media coverage.
- Cultivated strong relationships with media organizations to advance public relations objectives.
- Developed strategic public relations plans and comprehensive media lists to improve outreach effectiveness.
- Conducted research to identify emerging trends influencing client industries.
Publicity Assistant
The Courtney Barnes Group / JJ Entertainment
Hollywood, CA
10.2016 - 04.2017
- Coordinated talent schedules and press opportunities to optimize media coverage across film and music campaigns.
- Supported campaigns for Almost Christmas and projects with Smokey Robinson, boosting media visibility.
- Maintained media lists and facilitated communications with editors, producers, and talent representatives to strengthen relationships.
- Assisted with red carpet logistics and provided on-site support at industry events, including Grammy Awards.
Education
Bachelor of Arts - Communication Studies
San Francisco State University
San Francisco, CA05-2014
Skills
- PR Campaign Strategy & Execution
- Media Relations & Relationship Building
- Press materials development
- Influencer & Media Engagement
- Brand Messaging & Positioning
- Event Planning
- Client management
- Cross-Functional Team Collaboration
- PR & CRM Tools: Cision & MuckRack
- Problem Solving & Attention to Detail
- Media Monitoring
Timeline
PR Specialist
myFirst
10.2025 - Current
Publicist
Orca Communications
04.2021 - 09.2025
Lead Account Executive
The Blaine Group
02.2019 - 04.2021
Media Liaison
TLK Fusion
02.2017 - 08.2017
Freelance Publicist
Self-Employed
12.2016 - 04.2021
Publicity Assistant
The Courtney Barnes Group / JJ Entertainment
10.2016 - 04.2017
Publicity Assistant- Freelance
The Reel Ross Group / Sakura Marketing Firm
04.2016 - 06.2024
Bachelor of Arts - Communication Studies
San Francisco State University