Derick Rowe
Newberg,OR
Summary
A seasoned eCommerce professional with an extensive track record driving sales growth and improving operational efficiencies across multi-platform marketplaces. Exceling in content creation, crafting optimized product listings that enhances visibility and conversions. Coupled with strong communication skills, consistently build productive relationships and facilitate collaboration, positioning as a dynamic, results-oriented eCommerce leader.
Overview
12
12
years of professional experience
Work History
Amazon Consultant
Self-Employed
12.2022 - Current
- Provide tailored eCommerce services on Amazon and Walmart, leveraging digital marketing and account optimization to boosting sales.
- Conduct comprehensive account health checks to identify growth opportunities for the brand.
- Utilize Amazon keyword research, PPC management, and data-driven insights to drive targeted traffic, identify sales trends, and significantly increase client revenue.
- Research and investigate customer issues stated in product reviews to circumvent bad reviews.
- Collaborated with clients to define project requirements and deliverables.
- Negotiated fees and contracts to reach mutually beneficial agreements with clients.
- Researched and identified innovative solutions to acquire resources and meet customer needs.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
Marketplace Manager
Alen
10.2021 - 10.2022
- Significantly increased online sales, managed, and expanded marketplace presence, optimized product listings, and developed marketing strategies across various marketplaces.
- Expertly negotiated and managed a diverse presence in marketplaces, striking a balance between profitability and brand awareness.
- Leveraged data analytics tools like Jungle Scout and Helium 10 to analyze competitor listings and sales.
- Utilized Amazon Brand Registry to clean up unauthorized resellers and authorized resellers that were not following MAP pricing.
- Cross-trained existing employees to maximize team agility and performance.
- Accomplished multiple tasks within established timeframes.
Ecommerce Analyst
Alen
10.2020 - 10.2021
- Developed and analyzed e-commerce programs and marketing activation and implemented content improvements that drove sales and market share.
- Researched and compiled category specific keywords for optimal SEO readiness.
- Designed a company Excel document to track competitors and trace internal sales.
- Created and optimized product listings on Amazon, Wayfair, Walmart/Sam’s Club, Lowes, and Home Depot.
- Inspected landing pages, product information and checkout options to verify visual appeal, accuracy and usability.
- Supported management by training internal employees on Amazon’s best practices.
- Resolved issues regarding product availability for purchase and inventory availability to fulfill orders.
Amazon eCommerce Manager
AlphaCard
07.2019 - 06.2020
- Led initiatives to improve sales reporting, ensure performance metric compliance, and manage competitive pricing analysis.
- Created and implemented sales reporting systems to identify strategic growth opportunities and profitability on Amazon.
- Maintained the accuracy of thousands of ASIN listings while revamping SEO, improving visibility, and increasing sales.
- Administered and optimized paid advertising (PPC) and sponsored products, maximizing exposure and profitability.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Amazon Account Specialist
Continental Marketing Inc.
10.2011 - 07.2019
- Onboarded new vendors to enhance product placements, manage top-performing Amazon vendors, and lead a team to streamline Standard Operating Procedures (SOPs).
- Increased performance of top Amazon vendors within housewares, pet, and electronic categories.
- Implemented new procedures for the internal Amazon team through Vendor and Seller Central platforms.
- Built strong relationships with clients, vendors and stakeholders for loyal, profitable accounts.
- Led a team of seven in mainstreaming SOPs and responsibilities effectively, improving team productivity and operational efficiency.
- Optimized listings with strategic keyword application to leverage SEO and advertising, leading to increased visibility and sales.
Education
Bachelor of Science - Ministry
Sterling College
Sterling, KS04.2009
Skills
- Project Management
- Proficient in Microsoft Applications
- Customer Support
- E-commerce Management
- Data Analysis
- Content Writing
- Logistics Coordination
- Sales Strategy
Timeline
Amazon Consultant
Self-Employed
12.2022 - Current
Marketplace Manager
Alen
10.2021 - 10.2022
Ecommerce Analyst
Alen
10.2020 - 10.2021
Amazon eCommerce Manager
AlphaCard
07.2019 - 06.2020
Amazon Account Specialist
Continental Marketing Inc.
10.2011 - 07.2019
Bachelor of Science - Ministry
Sterling College