Derina Malone

• Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
• Motivated employees through effective communication, recognition, and tailored incentive structures that aligned with corporate objectives.
• works closely with the General Manager sales team and revenue management to analyze the growth in occupancy, ADR and RevPAR.
• Serves as a peer to peer mentor to property sales leaders that oversee three other hotels, sharing knowledge and expertise while fostering an environment of continuous learning and growth.
• Monitored staff performance by actively engaging in and observing day-to-day activities.
• Champions organization culture initiatives that fostered collaboration, innovation, and continuous improvement across all levels of the organization through the Boomerang program.
• Analyzed market trends to inform strategic decision-making, adapting quickly to changing conditions for sustained success.
• Improved customer satisfaction ratings by developing initiatives focused on enhancing service quality and responsiveness.
• Assists with driving up customer satisfaction scores up, utilizing detailed feed like TripAdvisor to prompt resolution strategies.

has direct oversight of sales and marketing operations for a Select Service hotel.

responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives.

oversee operations of the hotel sales department including but not limited to direct sales follow-up sales administration hiring of staff training managing and coaching.

• Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
• Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
• Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.

Worked directly with the General Manger to forecast the hotels occupancy

• Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
• Managed team of four sales representatives, providing guidance, coaching and support.

• Company Overview: Dallas-Fort Worth, TX
• Review property listings, interview potential clients, accompany clients to properties and effectively communicate condition of sales
• Provide market analysis and expertise to Buyers & Sellers
• Give direction in finding various vendors for the sell or purchase process
• Promote properties to target audiences to enhance revenue generation
• Liaison between buyers and sellers to establish favorable prices and negotiate contract terms

Monitored t sales and revenue objectives, advertising and public relations for the Home

Implemented and maximized the business plan with effective strategies through direct sales, digital marketing and revenue management.

Compiled and prepared reports for ownership pertaining to the operation of the hotels to include, but not limited to, the monthly forecast, pace reports, action plans, production reports and weekly summaries.

Worked directly with Revenue Management and the review of Spider to accurately predict future demand, drive growth and maximize hotel's full revenue potential.

Residence Inn by Marriott Fort Worth Alliance
Hampton Inn & Suites N. Fort Worth Alliance
Complex Director of Sales & Marketing – Remington Hotels
06/22 - 4/23
• Develops sales strategies for both properties, including targeting
market segments, rate management and occupancy strategies.
• Responsible for creating a realistic annual marketing plan
• Forecasts monthly to update and modify as required by market
conditions.
• Develops new accounts, maintains existing accounts, and
implements sales strategies to achieve revenue goals to
maximize profits for the hotel
• Emphasize control procedures and yield management to assure a
proper balance of rate availability to market demand.
• Direct internal servicing of groups and corporate travelers
• Develops and maintains relationships with key clients
• Monitors production of all top accounts and evaluates trends
within your market
• Reports directly to General Manager, DVP of Sales, and
Ownership
• Works directly with the Digital Marketing department for online
marketing, email blasts, and digital promotions.

• Company Overview: Remington Hotels-Dallas, TX
• Develop sales strategies for the property, including targeted market
• Develop a realistic annual marketing plan, forecast with monthly reviews to update and modify as required by market conditions
• Emphasize control procedures and yield management to assure a proper balance of rate availability to market demand
• Establish and execute an effective outside sales program
• Train all sales and marketing staff, holding them accountable for actionable results
• Remington Hotels-Dallas, TX

• Company Overview: Matteson, IL
• Restructured office to fit hotels needs for growth and profit performance
• Completed annual budgets and marketing plan
• Consistently exceeded food from corporate sponsors and helps with monthly goals by more than 20%
• Hired a productive sales and support team
• Hosted meetings for training and goal setting
• Matteson, IL

• Marriott Chicago At Medical District/UIC
  Transient Sales Manager
  06/2003 to 06/2004
  • Successfully met the hotel's transient forecast
  • Identified and created new business accounts
  each quarter.
  • Met weekly with General Manager for yielding and forecasting.
  • Partnered directly with Travel Agencies to capture short and long-term.
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Increased sales revenue by developing and implementing effective sales strategies.