Derrick Botana
Summary
With nearly 20 years of experience as a dynamic sales executive, consistently leading high-performing teams, optimizing sales processes, and achieving remarkable revenue growth. Track record demonstrates a proven ability to exceed targets through strategic sales initiatives, cross-functional collaboration, and hands-on team development. Passionate about leveraging technology and innovative solutions to deliver impactful results that align with organizational missions and values.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Vice President
BayWater Boat Club and Rentals
01.2010 - Current
- Drove 23% YOY revenue growth, expanding memberships and effectively managing churn to establish market leadership
- Built strategic partnerships and executed marketing campaigns recognized as Best of the Best by Gulfshore Life
- Optimized customer engagement through CRM tools, streamlining operations, and improving lifecycle management
- Mentored a high-performing team, cultivating a culture of accountability and excellence
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
- Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
- Increased company growth through collaboration with sales and marketing departments.
Retail Sales Consultant
Verizon Wireless
06.2005 - 12.2009
- Delivered exceptional customer service assisting customers and local business owners with selecting wireless devices, plans, and accessories
- Trained area team members on my best selling practices to increase district's revenue per unit (ARPU) to $65 per device
- Recognized as a Top Retail Sales Producer and Presidential Circle Winner in the Carolina Market year 2007 and 2008
- Trained new employees on store policies, procedures, and best practices for superior customer service.
- Resolved customer complaints promptly, maintaining a positive brand image.
Financial Planner
Northwestern Mutual
01.2001 - 06.2005
- Delivered tailored financial strategies in retirement planning, wealth management, and insurance
- Achieved Pacesetter 40 Award within the first 6 months and secured 100 lives in just 10 months
- Developed strong client relationships with exceptional service, driving retention, and long-term financial growth
- Drafted comprehensive financial plan to offer recommendations and supporting data.
- Continuously updated industry knowledge through professional development opportunities and staying abreast of market trends.
Chairman of the Board
Bonita Springs Historical Society
01.2019 - Current
- Spearheaded a 560% membership increase in YOY growth, formed key partnerships, and advocated for historical preservation
- Secured elected officials' support for initiatives, enhancing community visibility and involvement
- Collaborated with other local non-profits to build programs to build revenue and awareness to the local area of SW Florida
- Developed succession planning processes to maintain continuity in leadership during times of transition or turnover.
- Fostered an environment of continuous improvement, driving the adoption of best practices in corporate governance and board leadership.
- Guided the organization through periods of change by navigating complex challenges and seizing opportunities for growth.
- Directed capital allocation decisions to optimize resources for long-term sustainability and profitability.
Board Member
Lee County Conservation 20/20 Program
01.2019 - Current
- Advocated for ecological sustainability, focusing on protecting vital lands and waterways for future generations
- Worked with county leaders to secure funding for key projects, including the Bonita Estero Rail Trail (BERT)
- Balanced environmental educational outreach and land purchases budgets from collected Lee County millage rates and the county general funds
- Elevated organization's public image through strategic media relations and branding efforts.
- Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.
Education
Bachelor of Science(BS) - Marketing and Business
Purdue University Global
12.2028
Bachelor of Science (BS) - Marketing and Business
Limestone College
04.2000
Skills
- Strategic Sales Leadership
- CRM & Pipeline Management
- Sales Process Optimization
- Cross-Functional Collaboration
- Coaching & Team Development
- Revenue & KPI Development
- Sales Forecasting
- Community & Purpose Initiatives
- Adaptable Leadership
- Effective leadership
- Board development
- Innovation fostering
Certification
- Salesforce Administrator Certification
- HubSpot Sales Software Certification
- Google Analytics Certification
- OSHA Certified
- CPR/AED Certification
- Salesforce Certified Administrator
Languages
Spanish
Limited Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Collaborated with team of 43 in the development of a plan for risk management.
- Supervised a membership club with over 700 members.
- Achieved new membership signs up by 90% through effectively establishing a successful referral program.
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementCompany CultureStock Options / Equity / Profit SharingQuote
Plan your work for today and every day, then work your plan!
Margaret Thatcher
Software
Salesforce
Quickbooks
Canva
Microsoft Word
Google Docs
Trello
Interests
Business & Entrepreneurship
Boating & Outdoor Activities
Community Engagement & Leadership
Public Speaking & Advocacy
Timeline
Chairman of the Board
Bonita Springs Historical Society
01.2019 - Current
Board Member
Lee County Conservation 20/20 Program
01.2019 - Current
Vice President
BayWater Boat Club and Rentals
01.2010 - Current
Retail Sales Consultant
Verizon Wireless
06.2005 - 12.2009
Financial Planner
Northwestern Mutual
01.2001 - 06.2005
- Salesforce Administrator Certification
- HubSpot Sales Software Certification
- Google Analytics Certification
Bachelor of Science(BS) - Marketing and Business
Purdue University Global
Bachelor of Science (BS) - Marketing and Business
Limestone College
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