Derrick Jackson

We are a cheerleading and dance choreography based company out of Dallas, TX.

We have choreographed multiple Regional, National, and World Championship winning routines. We work with all ages and areas of cheerleading and dance. From the novice level to the absolute most elite level athlete.

• Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
• Collaborated with co-owner on strategic planning initiatives for long-term business success.
• Improved customer satisfaction ratings by consistently delivering high-quality products and services.

• Promoted sportsmanship values among athletes, fostering a positive competitive atmosphere within the team environment.
• Boosted athlete confidence through personalized training sessions and continuous feedback.
• Collaborated with other coaches to share best practices, techniques, and insights for overall program improvement.
• Developed strong relationships with athletes'' families to encourage support and involvement in their athletic growth.
• Enhanced team performance by developing and implementing effective coaching strategies.
• Managed practice schedules, ensuring efficient use of time and resources for optimal results.
• Collaborated with school officials to ensure student-athletes' academic and athletic commitments were balanced effectively.
• Developed code of conduct for team, promoting discipline and respect both on and off field.
• Conducted workshops on nutrition and mental health for athletes, contributing to their overall well-being and performance.
• Boosted player recruitment, by establishing strong relationships with local schools and sports clubs.
• Increased fan engagement, by organizing meet-and-greet events with players and coaching staff.
• Organized and led community sports events, promoting physical activity and sportsmanship in local area.
• Fostered leadership among players, by creating mentorship programs that paired experienced athletes with newcomers.
• Motivated athletes to become stronger, more agile, and more effective through training habits and proper nutrition.
• Developed and delivered effective and engaging coaching sessions to improve performance.
• Promoted proper stretching, warmups and conditioning exercises to prevent sports injuries.
• Facilitated team building activities and workshops to improve communication, collaboration and productivity.
• Coordinated special events such as pre-season tryouts, training camps and special workshops to support team goals.
• Assists athletes with developing strategies to manage stress and increase productivity.

• Assisted athletes in overcoming personal obstacles by providing emotional support, fostering resilience and growth.
• Enhanced team performance by implementing comprehensive cheer routines and skill-building exercises.
• Provided constructive feedback to athletes regarding their performance using video analysis tools which helped improve technique over time.
• Developed strong athlete relationships by maintaining open lines of communication and providing individualized support.
• Ensured safety in all aspects of training by adhering to proper techniques, regularly inspecting equipment, and enforcing safety guidelines.

• Increased team cohesiveness with regular bonding activities, fostering a sense of unity and camaraderie among members.
• Established clear expectations for behavior both on-and-off campus by enforcing strict code-of-conduct policies that reflected respectably upon the school''s reputation.
• Conducted regular evaluations of athletes'' progress to identify areas for improvement and implement personalized development plans accordingly.
• Facilitated valuable connections between the cheer program and other school organizations through active collaboration, resulting in increased support and visibility for the team.
• Maintained high standards for academic achievement among team members by monitoring progress reports and offering academic support when needed.

• Contributed to overall school spirit by actively participating in various events, fundraisers, and community outreach initiatives.
• Nurtured a positive environment for athlete growth by consistently praising individual and collective achievements while also addressing areas of improvement.
• Boosted team morale through effective communication, motivational tactics, and positive reinforcement.
• Collaborated with school staff for event coordination, ensuring seamless integration of cheer performances at games and rallies.
• Recruited talented athletes through active scouting efforts at local schools or events while promoting the benefits of joining the cheer program.
• Coordinated with coaching staff from rival teams to organize joint practices allowing both teams to learn from each other's strengths thereby improving overall skills.
• Created a thriving team culture that valued diversity, inclusivity, and empowered athletes to embrace their unique strengths.
• Paid specific attention to each individual team member to deliver constructive criticism balanced with praise.
• Promoted stretching, mobility work, and proper form to help athletes safely build strength.
• Evaluated individual knowledge, skills, and strengths, and assigned team positions to maximize talent areas.
• Taught cheerleaders safety and proper stunting and tumbling techniques through proper demonstrations.
• Observed cheerleaders during events and practices to determine needs for individual or team improvement.
• Provided training direction, encouragement and motivation to prepare cheerleaders for competitive events.
• Maintained equipment, facilities and inventory to avoid accidents, mishaps, and damage.
• Prepared athletes for special competitions and tournaments.
• Adjusted coaching techniques based on strengths and weaknesses of athletes.
• Taught range of sport-specific skills with optimal safety standards.
• Checked squad member uniform, attitude and form before all events.
• Prepared cheerleaders for games and competitions with rigorous practice schedule.
• Motivated athletes to become stronger, more agile, and more effective through training habits and proper nutrition.
• Collaborated with boosters to coordinate pep rallies and other events.
• Managed activities of team mascot, coordinating travel and keeping equipment ready for all performances.
• Coordinated travel arrangements, tracked expenses, and reported on all team activities.
• Developed relationships with clients to provide ongoing support and encouragement.
• Developed and delivered effective and engaging coaching sessions to improve performance.
• Promoted proper stretching, warmups and conditioning exercises to prevent sports injuries.
• Facilitated team building activities and workshops to improve communication, collaboration and productivity.
• Coordinated special events such as pre-season tryouts, training camps and special workshops to support team goals.
• Offered constructive feedback to athletes to help reach goals.
• Facilitated group coaching sessions and provided individual coaching support.
• Assisted athletes in setting and achieving personal and professional goals.
• Utilized various coaching models and techniques to maximize client success.
• Encouraged clients to find creative solutions to problems and maintain motivation.
• Researched latest industry trends and developments to keep abreast of best practices.
• Analyzed athlete feedback to adjust coaching sessions accordingly.

• Conducted comprehensive market research to identify new opportunities for growth within the industry.
• Managed creative agencies and vendors to produce high-quality content, driving customer engagement and loyalty.
• Mentored junior team members, fostering a culture of collaboration and professional development.
• Negotiated contracts with external partners for co-branding initiatives that expanded target markets and increased revenue potential.
• Implemented innovative social media tactics to grow online presence and drive website traffic.
• Collaborated with cross-functional teams to develop and launch successful product lines, increasing market share.
• Spearheaded rebranding efforts that revitalized company image, leading to increased sales performance.
• Optimized branding strategy for multiple products, ensuring cohesive presentation across different channels.
• Created and managed budgets to maximize brand reach and engagement.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Conducted market research to identify new opportunities and target markets.
• Devised content strategy to effectively engage target audiences.
• Continually maintained and improved company's reputation and positive image in markets served.
• Coordinated with design and media teams to develop high-quality creative assets.

• Collaborated with colleagues to develop innovative lesson plans and share best teaching practices, resulting in a more cohesive curriculum across the department.
• Trained athletes to prepare for vigorous competitive all star cheer competitions
• Created and developed practice plans to help maximize the best and most effective amount of practice time.
• Used effective teaching strategies to help skill development with tumbling stunting skills.
• Worked with athletes of different ages and sizes on tumbling specific skills
• Helped develop ways to cope with mental stress of tumbling

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

• Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
• Facilitated cross-functional collaboration for improved decision-making processes within the organization.
• Managed over 250 athletes and getting them placed on the correct age and level appropriate teams/divisions.

• Oversaw and lead staff members during Summer Cheer Camps for the National Cheerleaders Association
• Conducted daily staff meeting to ensure efficiency of camps
• Managed camp budgeting and funding
• Taught and led camp choreography and classes
• Maintained a healthy environment/positive culture amongst staff members and employees
• Managed staff travel and lodging accommodations

• Promoted a positive learning environment by establishing clear expectations and maintaining consistent classroom management techniques.
• Tracked student progress, frequently checking in with struggling students and identifying root causes of problems.
• Instructed camp curriculum and choregraphy
• Worked directly with individual schools and programs on curriculum taught during camps

• Trained athletes to prepare for vigorous competitive all star cheer competitions
• Created and developed practice plans to help maximize the best and most effective amount of practice time.
• Used effective teaching strategies to help skill development with tumbling stunting skills.

• Trained athletes to prepare for vigorous competitive all star cheer competitions
• Created and developed practice plans to help maximize the best and most effective amount of practice time.
• Used effective teaching strategies to help skill development with tumbling stunting skills.