Derrick Lassey

• Conceive and pitch the show concept to stakeholders, guiding it from idea to a fully produced pilot, and positioning it for multi-platform release.
• Build and lead a 17-day rollout strategy across trailers, content calendars, email campaigns, and a paid ads plan designed to drive audience engagement and community impact.
• Lead cross-functional collaboration with stakeholders, director, editor, and production partners, managing timelines, approvals, and deliverables while maintaining brand integrity.
• Perform social listening and market research to identify audience trends, shape campaign structure, optimize publishing windows, and craft SEO-driven titles, captions, and messaging frameworks.
• Support cross-channel distribution on sub-channels and partner pages, with current pilot performance totaling 8,342 views across channels, and provide quality control on edits to ensure cultural resonance and storytelling consistency before sign-off.

Marketing Consultant, Digital Strategy
Chaia Tacos Restaurant | Washington, DC | Aug 2024 to Jan 2025

• Lead a six-month marketing consulting engagement focused on positioning, customer growth, and stronger digital performance across channels.

• Conduct a full audit of social media, website, and advertising, then deliver a prioritized roadmap with clear recommendations and next steps.

• Improve measurement readiness by identifying tracking gaps and advising on pixel and conversion setup to enable performance reporting and optimization. • Develop low-budget growth initiatives, including QR-based activations, SEO-informed content structure, and organic content strategy to increase visibility and traffic.

• Advise leadership on campaign planning, content needs, and vendor or hiring support, translating business goals into executable marketing actions.

Marketing Strategist, Digital and Multi Channel
Atlas Performing Arts Center |Washington, D.C.| Apr 2023 to May 2024

• Lead multi-channel campaign strategy and execution across paid media, email, social, web, and community promotion, increasing audience engagement and ticket sales by 75 percent.

• Manage a $40,000 marketing budget, pacing spend across campaigns and reallocating based on performance and event priorities.

• Run paid media across Meta and Google, improving conversion performance by 50 percent while reducing acquisition costs through ongoing testing and optimization.

• Produce a video-led lead generation campaign that drives a record high 90 percent increase in sign-ups through creative development and targeted distribution.

• Develop content calendars and platform-specific messaging for Facebook, Instagram, and X, aligning storytelling with programming goals and audience behavior.

• Deliver weekly performance reporting and insights to leadership, translating data into creative direction, targeting adjustments, and budget decisions.

• Improve organic visibility by implementing SEO updates that increase website traffic by 30 percent and strengthen long-term discoverability.

Digital Advertising and Growth Strategist
Mosaik Clothing Brand, E Commerce | Remote | Mar 2022 to Jul 2023

• Lead end-to-end digital marketing across paid search, paid social, SEO, and content to grow revenue and customer acquisition for an e-commerce brand.

• Own advertising across Google Ads, Microsoft Advertising, Meta, TikTok, and Snapchat, generating over $60,000 in sales while improving return on ad spend.

• Build and test campaign structures, audiences, and creative variations to identify scalable winners and reduce performance volatility.

• Track performance through Google Analytics and Shopify reporting, turning data into weekly optimization decisions across targeting, creative, and landing pages.

• Improve conversion rate and traffic through SEO structure, website updates, and iterative testing across product pages and funnels.

• Manage day-to-day execution from campaign setup to creative feedback, reporting, and performance monitoring to keep delivery consistent.