Derrick Robinson

• Led brand evolution initiatives, rebranding key clients to align with modern market trends, resulting in an overall 70% increase in brand recognition for clients.
• Effectively allocated resources across multiple projects, ensuring on-time delivery and maintaining high creative standards while spearheading innovative digital campaigns that pushed creative strategy boundaries, resulting in viral content that significantly boosted brand awareness across multiple social media platforms.
• Utilized data analytics to track campaign performance, refining strategies to improve ROI and drive business objectives forward.
• Led the development and execution of comprehensive digital marketing strategies for products, small businesses and Fortune 100s, including SEO, content marketing, and paid media campaigns. Optimized clients’ online presence, resulting in increased website traffic, higher conversion rates, and improved brand visibility.

• Led a team of multiple staff and contractors, providing high-level communications strategy, brand messaging, thought leadership, and product marketing counsel for diverse clients across retail, technology, corporate social responsibility, and political and social advocacy sectors.
• Developed and executed comprehensive creative strategies that drove brand growth and aligned with overall marketing goals, resulting in an overall 30% increase in customer engagement.
• Partnered with cross-functional teams to ensure cohesive execution of creative projects, meeting all deadlines and exceeding performance metrics.
• Led the development and execution of media campaigns, including press releases, op-eds, and fact sheets, achieving significant media coverage and client visibility in top-tier national publications and on cable news.
• Drove business growth by securing new clients through proposal writing, strategic pitches, and networking, successfully expanding the client base by 70%.

Led strategic media relations, securing top-tier national coverage that amplified Public Citizen's advocacy on critical issues. Built and mentored a high-performing communications team, driving collaboration and creativity. Partnered with executives to craft a long-term communications strategy that significantly boosted the organization's visibility. Successfully launched and grew social media channels, achieving substantial follower growth and increased online engagement.

Managed multi-million-dollar budgets, optimizing resources to maximize ROI across creative campaigns. Led a diverse portfolio of 11 high-profile clients, mentoring a team of 15 communications professionals. Developed and executed comprehensive communications strategies that positioned organizations as industry leaders. Secured top-tier media placements in national outlets like The Washington Post and CNN, elevating client profiles and establishing them as thought leaders. Built strong relationships with key reporters, driving proactive media outreach that boosted brand visibility on a national scale.