Derrius Jackson
Programmatic Media Professional
Glen Carbon,IL
Summary
Versatile professional with over 15 years of corporate experience and a marketing-oriented MBA versed in budget development, operations management, and team leadership. Forward-thinking with strong analytical, interpersonal, and client management skills. Seven years of staff management experience of up to 26 employees and detail-oriented with good presentation, negotiation, and planning abilities. Over the last 11 months, myself and the programmatic team had an integral role in growing a digital media start-up from $0 in revenue to being valued at $5 million at time of acquisition in October.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
Work History
Program Director - Digital Media
Catalyte
Baltimore, MD
01.2022 - Current
- Developed Digital Media program from ground up, laying out framework and defining roles.
- Developed curriculum focused on understanding of all aspects of digital media.
- Organized and analyzed primary and secondary research to understand industry, market and company trends.
- Created and maintained cohort dashboard to reflect current and past associates
- Created dashboards to measure, analyze, review, and report on effectiveness of strategies using Data Studio
- Have trained and placed 89 associates at top agencies since March 2022
- Interviewed and hired talented staff members with expertise in digital media to increase skillset within department.
Digital Media Director
Lean Media
Chesterfield, MO
06.2019 - 01.2022
- Operational responsibilities within the Digital Strategy team including supporting the account management team, managing vendor relationships, sales support, reporting and financial reconciliation.
- Developed and pioneered recommendations of new tactics and strategies in OTT/CTV space, which has seen a 110% revenue growth and become a leading revenue source for Lean Media.
- Led programmatic efforts from 660k in revenue to over 3.5+ million in revenue per year over the last 2 years, while on pace for a 25% YOY increase.
- Improved customer service which has led to a customer retention rate between 88% and 96% over a two-year period.
- Developed corporate plan on various strategic programmatic opportunities, channel integration and campaign architecture management, including growth, engagement, audience creation and industry news.
Senior Programmatic Media Buyer
Lean Media
Chesterfield, MO
05.2018 - 06.2019
- Managed delivery of creative assets, insertion orders, campaign artifacts, for 20+ campaigns with a budget of 3+ million dollars.
- Worked closely with programmatic and direct sales teams to supply client performance and spend data, trends, benchmarking on ad hoc basis as well as provide feedback on running activity (both PMP and open market).
- Managed relationships with external vendors and ad-tech partners from on-boarding to activation along with day to day optimization.
- Met with account stakeholders to present complex marketing/digital/sales analytics in "real world" terms.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
Senior Account Director
Coegi
St. Louis, Missouri
04.2017 - 05.2018
- Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
- Grew revenue 37% through customer education for business solutions and product offerings
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Strengthened productivity and capability of account management team by mentoring promising subordinate staff and training new hires in company policies and procedures.
- Served as point of contact for clients and met with key accounts to discuss satisfaction with service and resolve conflicts in order to solidify business relationships.
Digital Campaign Manager
Pandora Radio
St. Louis, MO
03.2015 - 02.2017
- Managed multiple digital campaigns to provide best-in-class support to advertisers and agencies.
- Multitasked as media buyer, campaign manager, data analytics, client support, and sales support.
- Leveraged over a decade of leading high impact sales presentations, building trust, upselling/cross-selling, and surpassing sales goals to oversee a $5M to $10M book of business.
- Continually monitored campaign performance across Pandora Radio ad platform and compile detailed, comprehensive reports.
- Authored RFPs /RFQs; quickly identified client current/future business needs to advise on campaign structure, KPIs, and establish aggressive sales goals.
- Expertly maintained and grew accounts, averaging 25% YOY overall account growth and achieving 5% to 8% sales over quota (2016).
Senior Key Account Manager
iHeart Radio
St. Louis, MO
06.2007 - 03.2015
- Effectively and efficiently managed daily workflow to ensure streamlined national campaigns to top tier accounts such as McDonald's and Verizon Wireless.
- Administered seven websites for paid advertising; reported sales progress directly to the regional vice president.
- Worked with a diverse range of agencies, presenting compelling services to the director of marketing.
- Maintained the company's highest retention rate for a $3.5M portfolio; Point Of Contact (POC) for clients.
- Drove account growth from $70K to $500K over tenure; bring in up to 50 new accounts.
- Worked with internal/external teams to develop creative direction, client presentations and support campaign strategy.
- Managed projects; set project KPIs, established timelines and ensured quality delivery.
Education
MBA -
Greenville University
05.2020 - 05.2022
Bachelor of Arts - Mass Communication: Marketing
Greenville College
Greenville, IL 08.2008 - 05.2002
Skills
Analytical and Critical Thinking
Timeline
Program Director - Digital Media
Catalyte
01.2022 - Current
MBA -
Greenville University
05.2020 - 05.2022
Digital Media Director
Lean Media
06.2019 - 01.2022
Senior Programmatic Media Buyer
Lean Media
05.2018 - 06.2019
Senior Account Director
Coegi
04.2017 - 05.2018
Digital Campaign Manager
Pandora Radio
03.2015 - 02.2017
Bachelor of Arts - Mass Communication: Marketing
Greenville College
08.2008 - 05.2002
Senior Key Account Manager
iHeart Radio
06.2007 - 03.2015
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