Derya Fejzula
Cedar Grove,NJ
Overview
25
25
years of professional experience
Work History
Freelance/Independent Contractor
Independant
, NJ, NY
08.2024 - Current
- Organized events such as trade shows, conferences, and seminars.
- Identified opportunities for process improvement within the organization.
- Built successful partnerships with other businesses in related industries.
- Crafted progress summaries aligned with organizational goals
- Kept client satisfaction high by consulting closely at various stages and incorporating important feedback.
- Researched topics related to the brand's industry to develop original content ideas.
- Planned and executed webinars for internal and external audiences.
- Built relationships with influencers who could help promote the brand's message online.
- Curated content for social media platforms.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
Field Sales and Education Manager
Makeup by Mario
, New Jersey, New York, Conneticut
05.2023 - 07.2024
- Identify long term goal of market trainers and proactively seek out opportunities to develop skill set
- Review and communicate sephora brand survey to elevate in store presence and Makeup by Mario as "best in class" makeup brand
- Share feedback with the field to elevate overall performance by providing timely and constructive commentary
- Cultivate high level relationships with retail partners to discuss brand performance and initiatives to exceed sales objectives at each point of sale
- Advocate for primary space and location and additional brand exposure within retailers
- Participate in event planning calls/meetings with retailer management to ensure the execution of impactful store events that meet brand standards
- Ensure correct space and location as it relates to marketing calendar and adhere to merchandising standards
- Accountable for freelance and T&E budget compliance, as well as freelance performance and productivity
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
Sales and Education Executive
Dr. Dennis Gross
New Jersey , New York
11.2021 - 06.2023
- Identified lucrative leads, built relationships with new clients and teams. Upsold services, increasing business development within 32 accounts.
- Achieved targeted territory sales growth within budgeted parameters.
- Foster professional, dynamic relationships with all levels of retailer employees through education, training, and business review communication
- Side by side field selling and training with retailers and beauty advisors.
- Implement, evaluate, and developed national and market specific branded retailer training and event programs to build brand awareness and increase market share.
- Execute education strategy for store and field teams on product knowledge and customized skincare evaluations to build internal and external brand champions and client base.
- Hire, develop, and retain a team of 10-15 elevated beauty and skincare professionals. Accountable for freelance and T&E budget
- Manage and coordinate branded store-generated and corporately approved events, including pre-event timelines and post-event debriefs.
- Ensure brand merchandising, location, and visual standards are aligned with company expectations
- Supervised sales strategy, training, team structure and communication of regional sales program.
- Discuss overall individual goal achievement with market trainers and assist them in creating personal business strategy for their market
Regional Sales, Events and Education Executive
Trish McEvoy Ltd.
New Jersey, New York, NY, NY
11.2011 - 05.2020
- Managed territory of 18 accounts.
- Drove business by continuously educating and coaching teams on best practices on sell through.
- Exceeded all personal goals and KPI requirements for measured categories on weekly basis.
- Planned and executed events that brought in new clients and positively impacted business.
- Participated in master class trainings and personal appearances with Trish Mcevoy.
- Educated clients on skincare and makeup application while endorsing the brand.
- Drove sales by effectively up-selling and cross-selling products to maximize profitability.
- Grew customer base, acquiring new customers and identifying needs to deliver relevant services.
- Increased sales on consistent basis by developing key customer relationships.
- Created email groups to distribute monthly promotional specials and new product offerings.
Regional Educator and Artisty
Laura Mercier
New Jersey, New York, NY, NY
01.2007 - 11.2011
- Executed successful homegrown events by creating excitement, maintaining genuine relationships, and consistently booking follow up appointments.
- Surpass daily, weekly, and monthly goals by building brand loyalty and long term relationships with clients and staff.
- Trained and educated artists on effective sales and cross-selling techniques, product selection for individual customer needs, and application methods.
- Employed artistry and technique expertise by working directly with clients representing products at industry or fashion shows and private events.
- Implemented artistry and selling techniques in support of new season launches by hosting training seminars.
Resident Trainer
MAC Cosmetics
Wayne, NJ
02.2003 - 01.2007
- Recognized internationally for level of artistry.
- Planned and executed corporate led events with excitement to meet and exceed daily, weekly, and monthly IPT goals.
- Coordinated educational classes with new artists regarding new product launches and selling strategies.
- Positively impacted business by effectively monitoring inventory levels.
- Certified and trained with globally recognized makeup artists, while completing the fundamental basic to advanced artistry program.
Business Manager
Clinique
Wayne , NJ
01.2000 - 01.2003
- Planned and prepared workflow schedules, delegating tasks for the team.
- Analyzed monthly sales and performance reports to support operational planning and strategic decision making.
- Conducted job interviews, led employee performance evaluations with constructive feedback and rewarded top sales performers to attract and retain top-quality personnel.
- Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
- Drove operational efficiency, building customer rapport to foster loyalty and increase sales.
- Enhanced sales by implementing merchandising and promotional improvements.
- Cultivated hands-on training, assessment, guidance and performance monitoring programs to coach and mentor employees.
- Organized schedules, workflows and shift coverage to meet expected business demands.
- Mentored staff to enhance skills and achieve daily targets, using hands-on and motivational leadership.
Skills
- Brands and Teams partnerships
- Positive Team Culture
- Education and Events
- Creative Solutions
- Strategic Sales Development
- Industry Insights
- Talent Acquisition
- Expense Management
Education
Bachelor of Arts, William Paterson University 2009
Focus-Elementary Education, Arts
Timeline
Freelance/Independent Contractor
Independant
08.2024 - Current
Field Sales and Education Manager
Makeup by Mario
05.2023 - 07.2024
Sales and Education Executive
Dr. Dennis Gross
11.2021 - 06.2023
Regional Sales, Events and Education Executive
Trish McEvoy Ltd.
11.2011 - 05.2020
Regional Educator and Artisty
Laura Mercier
01.2007 - 11.2011
Resident Trainer
MAC Cosmetics
02.2003 - 01.2007
Business Manager
Clinique
01.2000 - 01.2003
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