Hi, I’m
DeSaad Andrews
Summary
Communications professional with a proven track record of leading cross-functional teams that meet strategic goals. I specialize in crafting high-impact messaging on all platforms with a focus on connection. I’ve worked in many companies and helped develop brand voices that strengthen trust.
Overview
12
years of professional experience
Work History
DS18Pembroke Pines, Florida
Writer and Content Strategist
04.2022 - Current
Job overview
- Implemented full-funnel marketing strategies for national and international campaigns.
- Wrote press releases, social media campaigns, email flows, and video scripts in alignment with brand identity.
- Led cross-department communication projects to ensure timely rollout of messaging and visual content.
- Developed documentation for internal and external marketing operations, including campaign briefs, training guides, and compliance content.
- Supervised creative timelines and collaborated with vendors, designers, and technical staff for on-time deliverables.
Broward County Parks and RecreationFort Lauderdale, FL, Florida
Communications Assistant
01.2021 - 04.2022
Job overview
- Produced public-facing and internal communications for county departments, programs, and campaigns.
- Drafted press releases, public notices, scripts, and talking points for government officials.
- Collaborated with emergency teams to ensure timely public updates.
- Coordinated seasonal communication plans for public events, environmental programs, and community outreach.
Education
Florida State University
Bachelor of Arts from Communications
12-2020
Skills
- Content creation
- Marketing strategy
- Copywriting
- Social media management
- Editing and proofreading
- Campaign management
- Collaboration skills
- Creative writing
Links
SEMA 2025 Blog Campaign (DS18)
URL: https://ds18.com/blogs/blog/ds18s-road-to-sema-2025-building-the-ultimate-show-stopping-booth
Wrote and developed the kickoff blog for DS18’s Road to SEMA 2025, a multi-part campaign blending storytelling, product launch strategy, and behind-the-scenes access to our most ambitious show build to date.
- Creative Direction: Positioned the blog as a serialized journey that pulled readers into the full scope of our process, from product to paint.
- Cross-Platform Execution: Designed to be the first touchpoint across web, social, and email marketing, anchoring the brand’s SEMA messaging across all media.
- Real-World Impact: The story structure and tone of Road to SEMA caught attention from SEMA’s own content team!, They echoed the format and approach in their official coverage. (https://www.sema.org/news-media/enews/2025/43/road-sema-captures-heart-and-passion-car-culture/-25ss)
Another Link
VAMP: Portfolio Feature
Thank you for taking the time to review my profile.
This is VAMP. It blends brutal imagery with introspective rhythm, written in a cinematic, literary voice that grounds horror in emotional realism. This is about the terrifying stillness of being left alive.
URL: https://docs.google.com/document/d/1ALGOqmQcZrBLfrvMyX6m3H1XyphTHDIG/edit?usp=drive_link&ouid=111005113338081542390&rtpof=true&sd=true
Timeline
Writer and Content Strategist
DS18
04.2022 - Current
Communications Assistant
Broward County Parks and Recreation
01.2021 - 04.2022
Florida State University
Bachelor of Arts from Communications