Desi Lora
Dallas,Tx
Overview
12
12
years of professional experience
Work History
Business Sales Advisor
Japan Tobacco International
12.2023 - Current
- Involved in launching new brand in Texas market securing over 140+ C-Store and regional chains in the Dallas market
- Developed and executed route and territory plan, aligning objectives with market priorities.
- Scheduled and conducted business presentations with customers, ensuring focused discussions on key initiatives to support growth and strengthen partnerships.
- Analyzed territory data and market trends, identifying opportunities for growth and adjusting plans based on customer needs, sales data and competitor performance.
- Provided strategic business advice to outlets, educating them on maximizing tobacco category sales and managing their product assortment effectively.
- Negotiated and managed sell in contracts, ensuring favorable terms and maintaining compliance with agreements, including pricing.
- calling on C-store, Regional chains, and key distributors to ensure the development and growth of JTI USA sales,share and distribution
- collect total category sales data and analyses competitor's performance to identify opportunities
Field Sales Manager
Bang Energy
12.2021 - 08.2023
- Create, build and maintain strong partnerships with distributors and retailers to grow the VPX portfolio in assigned territory.
- Communicate to our distributor partners to execute in trade execution with upcoming promotional programs and activities.
- In Trade with Distributor Partner's sales team three to four days per week to educate teams and execute VPX portfolio.
- Strong emphasis on continued education with sales teams on category management, innovation, market conditions, competitor knowledge and trends in territory.
- Managed accounts to retain existing relationships and grow share of business.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
Territory Sales Manager
Korean Tobacco & Ginseng USA
12.2017 - 12.2021
- Develop new retail accounts that include retail chains and independent stores by promoting KT&G brands through cold calling and networking withing the direction of the company.
- Expand product line of KT&G brands in each retail accounts.
- Called on Key Distributors to ensure the development and growth of KT& G sales, share and distribution
- Make KT&G brands more visible to consumers by installing and maintaining P.O.S.M. in and outside of retail outlets.
- Find or make the best space at retail level to install P.O.S.M.
- Utilize the best fit item to install and make the most of the space to advertise KT&G brands to consumers.
- Meet and negotiate with customers face to face
- Achieve monthly/quarterly sales activity quotas
- Account Management / Customer Relationship Management
- Build, maintain, and strengthen customer relationships with retail stores within the territory.
Area Sales Manager
Performance Food Group
02.2016 - 11.2017
- Developed and grew existing accounts to maximize sales revenue
- Demonstrated consistently high levels of professionalism and courtesy with both customers and associate employees
- Communicated and collected account receivables, working close with the accounting department and clients
- Experienced in all aspects sales accountability including price quotations, order entry, order status, scheduling, transportation concerns
Sales Representative
The Hershey Company
03.2014 - 04.2015
- Managed $2M territory consisting of 12 Wal- Marts, C-Store and Hispanic grocery stores
- Increased Hershey item distribution by average of 6 items YTD at C-store accounts. Grew Hershey syrup by 50% at Wal-mart accounts. Top survey seller in territory for 3 consecutive months
- Build and maintain business relationships with KDMs to develop and execute a detail action plan to increase and improve sale results
Account Representative
GM Financial
09.2012 - 03.2014
- Execute day to day collection strategies and actively contribute to center performance. Negotiate to find the best outcome and utilize collections tools appropriately
- Document conversations/collections activities and use hold/promises effectively
- Maximize production time, manage work queues and ensure multiple calls are made
Education
BBA - Finance
Midwestern State University
Wichita Falls2011
Skills
- Great leadership, highly competitive, time management, self starter, well organized, determined and goal oriented
- Served as one of the two lead sales reps at JTI for 3 leadership market visits, driving key strategic discussions and showcasing market insights to senior leadership
- Played pivotal role in launching a new brand in the Texas market successfully securing over 140 C-stores and regional chains
- Ranked in the top 10 JTI Sales Representatives out of 100 reps, for 2 consecutive quarters, consistently exceeding sales targets and contributing to JTI growth
- Provided ongoing support and feedback to new sales representatives fostering a collaborated team environments
- Bi-Lingual
Timeline
Business Sales Advisor
Japan Tobacco International
12.2023 - Current
Field Sales Manager
Bang Energy
12.2021 - 08.2023
Territory Sales Manager
Korean Tobacco & Ginseng USA
12.2017 - 12.2021
Area Sales Manager
Performance Food Group
02.2016 - 11.2017
Sales Representative
The Hershey Company
03.2014 - 04.2015
Account Representative
GM Financial
09.2012 - 03.2014
BBA - Finance
Midwestern State University
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