Desiree Barlow
Brand Manager
Elbert,CO
Summary
A top-performing music industry professional with over 25+ years of proven expertise in tour marketing, artist management, and Brand Management. Communicates easily to establish rapport with clients and strategic alliances. Leverages an industry specific knowledge base to grow brand and tour awareness through the development and implementation of effective promotional campaigns and advertising. Ability to manage worldwide teams and projects to ensure team is on point with brand message.
Overview
27
27
years of professional experience
Work History
Senior Brand Manager
Live Nation
Los Angeles, CA
07.2014 - 08.2022
- Conceptualized brand identity and developed unique campaigns to meet client needs.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Organized and delivered training sessions for new product content and technological advancements.
- Prepared and administered annual budget of $8.5+ Million.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Director of Tour Marketing
Frontline Management Group
Los Angeles, CA
06.2006 - 06.2017
- Built personal relationships with guests to promote positive experiences.
- Researched information on [Place] to provide accurate, detailed tours.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Reduced operational risks while organizing data to forecast performance trends.
- Collected and deposited payments from guests.
- Guided groups of up to [Number] people on tours of [Facility].
Artist Manager
Global Artist Management
Boston, MA
06.1998 - 06.2006
- Oversaw licensing of tracks to other labels.
- Managed portfolio of developing and established accounts to provide clients with strategic guidance.
- Established strong relationships to partner with and navigate artists with wide range of personality types.
- Stayed abreast of industry trends via trade publications, events and social media to keep artists at forefront of ever-changing landscape.
- Set realistic expectations with clients to consistently deliver on expectations.
- Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.
- Supported artist goals with corresponding action plans and timelines.
- Oversaw budget and worked with artist to drive fiscal responsibility and profitability.
- Developed contacts with individuals and organizations, applying effective strategies and techniques to promote client success.
- Managed business and financial affairs for clients such as arranging travel and lodging, selling tickets and directing marketing and advertising activities.
- Negotiated with managers, promoters and union officials regarding client contractual rights and obligations.
Skills
Strategy development
Public and Media Relations
Campaign management
Budgeting
Marketing and advertising
Brand development
Client communication
Product development
Corporate Communications
Category growth
Accomplishments
- Developed, pitched and activated a $4 million campaign for American Express, giving Amex exclusive rights to tour merch presales
- Negotiated first of it's kind partnership between Merch Traffic and American Express
- Lead record breaking year (2017) for Amex's EOS program with just over 2 millions tickets sold
- Achieved Gold (500K album sales) and Platinum (1Mil album sales) sales for Godsmack's 1st and 2nd albums.
- Achieved Gold status (500K album sales) for Cold's "Year of the Spider" album
- Lead tour marketer on several sold out tours in the US and abroad; New Kids on the Block, Move Live, and Glee Live Tour
- Negotiated the largest media spends from American Express to support tours
Timeline
Senior Brand Manager
Live Nation
07.2014 - 08.2022
Director of Tour Marketing
Frontline Management Group
06.2006 - 06.2017
Artist Manager
Global Artist Management
06.1998 - 06.2006