Desiree Beimler
West Hollywood,CA
Summary
Proven leader in specialty luxury retail management, adept at driving significant sales growth (notably a $1.5M annual increase at Galia Lahav) and optimizing workflows. Excels in client rapport and KPI tracking, with a talent for fostering high-performing teams and enhancing store operations. Demonstrates a unique blend of interpersonal communication and strategic planning, ensuring standout customer and employee experiences.
Overview
10
10
years of professional experience
Work History
Showroom Manager
Loved Twice Bridal
Beverly Hills, CA
06.2023 - Current
- Curated a unique collection of gowns and generated comprehensive product pages for newly acquired gowns, ensuring accurate presentation.
- Created a calm and accepting atmosphere for brides by actively listening to their feedback to find the perfect for their vision, style, and budget
- Supported staff and mentored in selling techniques and methods, helping team to exceed sales goals.
- Led the store to a 15% growth rate by increasing sales conversion from 25% to 32%
- Produced thorough, accurate and timely reports of monthly, quarterly, and annual metrics including sales, conversion, lead source, and reason for shopping in our boutique to increase marketing effectiveness
Store Manager
Galia Lahav
Los Angeles, CA
03.2021 - 06.2023
- Successfully increased store sales annually by $1.5M and store conversion by 15% by implementing operational improvements, optimizing staffing, and strategically planning all inventory and store promotions
- Collaborated with the studio in Tel Aviv and local ownership to ensure all marketing efforts were effective
- Maintained an inclusive work place that fostered teamwork, performance, and continuous improvement
- created and maintained reports including EOD, EOM, Quarterly, and annual reports on lead and sales metrics
- Personally held appointments with high-level clients with a personal closing rate of 42% and annual sales over $1M
Account and Office Manager
Haury's Collision
Seattle, WA
03.2015 - 03.2019
- Managed our largest account, grossing $1.3M in its first year, and established new production processes to improve efficiency, reduce costs and repair times, and maintaining an excellent client relationship
- Responsible for customer service experience throughout the repair process and coordinating with insurance reps
- Implemented official shop processes and training manuals for new hires in multiple departments
- Interviewed, hired, and onboarded all new employees and handled all training for office personnel
Education
Master of Science - Management & Leadership
Western Governors University
Salt Lake City, UT07-2021
Bachelor of Science - Business Administration
California State Polytechnic University, Pomona
Pomona, CA12-2013
Skills
- Staff meetings
- Merchandising selection
- Client rapport
- Employee scheduling
- Performance analysis
- KPI tracking
- Store operations
- Interpersonal and written communication
- Event planning
- Optimizing workflows
Affiliations
- Founder of my own company offering wedding planning, coordinating, and styling
- Volunteering with the Guide Dogs of America
- Avid animal and nature lover participating in conservation programs
References
References available upon request.
Timeline
Showroom Manager
Loved Twice Bridal
06.2023 - Current
Store Manager
Galia Lahav
03.2021 - 06.2023
Account and Office Manager
Haury's Collision
03.2015 - 03.2019
Master of Science - Management & Leadership
Western Governors University
Bachelor of Science - Business Administration
California State Polytechnic University, Pomona
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