Summary
Overview
Work History
Education
Skills
Timeline
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Desiree Dixon

Atlanta,GA

Summary

Dynamic Graphic Designer and Data Analyst with a proven track record at Publix and Adidas, adept in Adobe Creative Suite and project management. Excelled in creating engaging digital content and insightful data analysis, driving user engagement and informed decision-making. Skilled in typography and strategic problem-solving, with a flair for balancing multiple projects and brands.

Overview

11
11
years of professional experience

Work History

Graphic Designer

Publix
03.2021 - Current
  • Build and maintain key relationships with team members and stakeholders
  • Research, typography, photo manipulation, experiential and digital innovation
  • Advanced software skills required: Photoshop, Illustrator, Acrobat Pro, Keynote, PowerPoint, Creative Suite
  • Primary skill set: Graphic Design, photo manipulation, presentation design, typography, and illustration.
  • Expertise in Lightroom, Camera Raw and photo retouching skills.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Ability to manage multiple projects & brands simultaneously while maintaining strong attention to detail.

Data Analyst Consultant

Adidas
01.2020 - 11.2020
  • Experience in Agile/Scrum (Incl. SAFe) and waterfall methodology with cross-functional team expanding against multiple time zones.
  • High level of proficiency in identifying root causes of any project issues as pertained to data analysis.
  • Gather and analysis, observing and obtaining information from all relevant sources.
  • Analyzes complex business problems and issues using data from internal and external sources to provide insight to decision-makers.
  • Identifies and interprets trends and patterns in datasets to locate influences. Constructs forecasts, recommendations and strategic/tactical plans based on business data and market knowledge.
  • Creates specifications for reports and analysis based on business needs and required or available data elements using SQL and Tableou

Brand Copywriter

Atlanta Homes South
08.2013 - 03.2018
  • Develop and present on-brief copy solutions that support the achievement of business goals, align with brand guidelines and are delivered on-timeline
  • Translate brand strategies via breakthrough concepts and compelling copy
  • Serve as a strategist and problem solver for the Marketing department, helping to drive brand voice forward, grow affinity and engage with target audiences
  • Support the creation of copy for a wide range of marketing assets inclusive of social, digital, web, app, email and print
  • Supported paid media campaigns and adapt copy to optimize for SEO
  • Edited and proofread drafts of articles and other documents.

Education

Bachelor of Arts - English

North Carolina A&T State University
Greensboro, NC
05-2013

Skills

  • Adobe Creative Suite
  • Illustration
  • Digital graphics
  • Typography Design
  • Project Management
  • Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)

Timeline

Graphic Designer

Publix
03.2021 - Current

Data Analyst Consultant

Adidas
01.2020 - 11.2020

Brand Copywriter

Atlanta Homes South
08.2013 - 03.2018

Bachelor of Arts - English

North Carolina A&T State University

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Desiree Dixon