DESIREE MORRIS
Seven Valleys,PA
Summary
Innovative and goal-oriented Management professional committed to student enrollment. Dedicated team player skilled at mediation and conflict resolution.
Overview
23
23
years of professional experience
Work History
Marketing Manager
YTI Career Institute/PCI
01.2015 - Current
- Responsible for detailed data analysis and reporting in support of budgeted new student recruitment goals
- Perform daily admissions performance analysis on inquiry funnel conversions including appointment rate, interview rate and interview to application rate by representative by campus
- Responsible for all official reporting of admissions performance to senior management
- Set up and schedule podcasts twice a month
- Set up radio interviews and provide talking points to our guests
- Monitor all incoming inquiries by source and campaign to ensure timely and accurate receipt of data
- Provide official, required term reporting on new student enrollment and start rates for admissions and finance departments
- Train all staff on CRM platform (Velocify and Campus Vue, currently on LeadSquared)
- Process and merge duplicate inquiries within the marketing databases to ensure data integrity for reporting
- Create new inquiry sources and campaign codes within the CampusVue, Velocify, and LeadSquared databases as needed for marketing
- Ability to assist in the development of Admissions Coordinators through training and mentoring, under the supervision of the Regional Director of Admissions
- Daily leadership to Admissions Coordinators
- Provide Daily production reports to Admissions Coordinators
- Attend Campus Events
- Perform strategic analysis to advise VP of Admissions/Marketing on key areas of focus/improvement based on current conversion metrics
- Media buying for all campuses inPA, CT, and MASS
- Developing and managing the marketing budget
- Contracts for all media and marketing vendors
- Overseeing advertising and promotional campaigns
- Managing our Affiliate Marketing vendors
- Managing day-to-day chats from our website and CRM system
- The position demands proficiency in the following skills:
- High level of attention to detail, critical thinking, and analytical skills
- Advanced level of computer proficiency, including MS Office, andExcel, creating and managing spreadsheets, reports, and databases
- Problem resolution ability to discover and resolve issues
- Record keeping
- Comprehensive knowledge CRM databases, CampusVue and Velocify
- Project management experience with the ability to meet deadlines and multi-task in a fast-paced environment
- Created and managed social media campaigns to increase brand engagement.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
Call Center Manager
YTI And PCI
02.2000 - 01.2015
- Full responsibility for front line new student recruitment for 13 campuses located in CT, MA and PA
- Trained, managed and motivated a call center staff of 10 for new student recruitment activities across 13 campuses in three states
- Managed and coordinated daily action plans and created work priorities to ensure that daily contact of inbound inquiries is handled effectively
- Increased overall annual inquiry to appointment rate from 28% to 33% from FY2013-FY2014
- Created outbound and inbound call scripts, as well as email communications for prospective student inquiries
- Trained new call center and admissions representatives on internal database software (CampusVue and Velocify)
- Conduct ongoing tracking and analysis of outbound call conversion metrics including contact rate, inquiry-to-appointment rates, and appointment-to-interview rates
- Worked extensively within internal CRM system (Velocify) to create call distribution queues, individualized call routing, and email/text distribution
- Directed the successful launch of a new CRM system (Velocify) in March 2015, including providing required system parameters, campaign and inquiry source codes, and support for the IT department
- Worked closely with the marketing and admissions departments to support the overall marketing/admissions recruitment plan
- A monitored representative calls to ensure adherence to ACCSC regulatory compliance
- Led daily team meetings to review performance, set targets and motivate staff.
Education
Associate - Business Management
Elizabethtown College
Elizabeth, PA06.2014
Skills
- Exceptional interpersonal skills, with advanced verbal communication abilities
- Team leadership, management, and motivational skills
- Excellent customer management and organizational skills
- Advanced level of computer proficiency, including MS Office, and Excel, creating and managing spreadsheets, reports, and databases
- Comprehensive knowledge of CRM databases, CampusVue and Velocify
- Motivational Leadership
Timeline
Marketing Manager
YTI Career Institute/PCI
01.2015 - Current
Call Center Manager
YTI And PCI
02.2000 - 01.2015
Associate - Business Management
Elizabethtown College
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