Summary
Overview
Work History
Education
Timeline
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Desiree Ruiz

Miramar,FL

Summary

Highly Motivated and accomplished bilingual sales professional with over 20 years of sales experience. Proven track record of winning multiple National and Regional Sales awards. Core Competencies and areas of expertise… Integrity, Persistence, and Competitive Spirit Outstanding Territory Management and Business Acumen Expertise in cultivating relationships through customer and patient focus sales approach Therapeutic knowledge across numerous disease states. Experience with Product Launches, Market Access, Buy and Bill, Specialty Pharmacy, Speaker and KOL Development with an a great understanding of the Healthcare Landscape and Healthcare Systems.

Overview

24
24
years of professional experience

Work History

Territory Business Manager Rare Disease

Intercept Pharmaceuticals
03.2024 - Current
  • Promote and clinically educate Hepatologist, Gastroenterologist and Rheumatologists within Dade, Broward and Puerto Rico on the use of Ocaliva indicated for PBC a rare autoimmune liver disease
  • Communicate frequently with cross functional teams, Marketing and Market Access for pull through of enrollments through Specialty Pharmacies
  • Access and build relationships within healthcare systems and Educational Institutions including University of Miami, Baptist, Memorial, and Cleveland Clinic
  • Top 10% for enrollments - 2024
  • Exceeded First and Second Trimester Goals

Executive Clinical Sales Professional Urology Oncology

Astellas Pharma Inc.
06.2016 - 02.2024
  • Promote and clinically educate Urology Oncologists, Urologists, Gynecologic Oncology, Gynecologists, and Pharmacy within Dade and Broward Healthcare Systems on the use of Astellas specialty products
  • Coordinate promotional efforts with targeted customers by executing company approved marketing plans and territory/regional business plan activities
  • Achieves sales goals while adhering to all Compliance guidelines and promotional regulations
  • Appointed the Marketing Liaison for the Southeast Region May 2023
  • Won Quarterly Award Q1 2022
  • Won Vision Market Share award for Xtandi 2021
  • Promoted to South Florida Specialty Urology/Oncology Team January 2020
  • Better Together Team Award 2020
  • Won Quarterly Award Q1 2020
  • Won Summit 2019 for sales and promotion of Myrbetriq
  • Growth Mindset Award 2019
  • Won PCP Regional Top Performer 2018
  • Appointed and current Region’s Market Access Liaison since 2018
  • Won Quarterly Award Q1 2018
  • Won the Great Race 2017

Senior Professional Sales Representative

inVentiv Health
12.2013 - 06.2016
  • Contract with Iroko Pharmaceuticals for the sales and promotion of Zorvolex and Tivorbex in the Miami/Hollywood Territory
  • Implement tactics as defined by the Marketing and Sales plans of Iroko Pharmaceuticals
  • Organize activities according to a business plan to increase product sales
  • Participate in training and development programs as well as compliance to reporting and regulatory requirements
  • Conducts educational programs/speaker programs and clinically details in Pain Management including Acute and Osteoarthritis Pain
  • Promoted to Senior Pharmaceutical Sales Representative in 2016
  • Launched Vivlodex February 2016
  • Ranked #15 in the Area for Chairman’s Circle thru Q4 2015
  • Appointed as the Regional Field Reimbursement Specialist September 2015
  • Trained the team on Regional Managed Care Planning and Business Acumen
  • Launched Tivorbex June 2015
  • Appointed on the Iroko Marketing Field Advisory Board for 2015
  • Developed a National Speaker (Michael Weitz, MD, The Director for the Center of Rheumatic Diseases)
  • Launched Zorvolex January 2014

Senior Therapeutic Sales Specialist

Sunovion
09.2000 - 05.2013
  • Educated health care professionals by providing high quality clinically related details across multiple disease states in the Miami North Territory
  • Proven track record for the acceleration of product sales and launches in specialty, and hospital environment
  • Developed strategies utilizing therapeutic knowledge & critical analytical skills
  • Demonstrated ability to break into new accounts and grow business where customer access was limited
  • Won President’s Circle of Excellence Award in 2011 for sales and promotion of Omnaris
  • Won Respiratory Specialist of the Year Award in 2011 for sales and promotion of Omnaris
  • Won CNS Sales Specialist of the Year Award in 2006 for sales and promotion of Lunesta
  • 2006 Promoted to Senior CNS Sales Specialist
  • 2004 Promoted Respiratory Sales Specialist II
  • Won President’s Circle of Excellence Award 2001
  • Won Respiratory Sales Specialist of the Year Award in 2001 for sales and promotion of Xopenex IS
  • Launched Zetonna, Omnaris, Brovana, Lunesta and Xopenex HFA
  • 2001-2004 Responsible for sales and promotion of Xopenex Inhalation Solution a Short-Acting B-Agonist
  • Responsible for gaining formulary status for Xopenex at Palm Springs General Hospital, Hialeah Hospital and Mount Sinai Medical Center in Miami Beach
  • Helped get Xopenex on the Florida Medicaid formulary by working with Medicaid P&T members

Education

Bachelor of Health Services - Health Administration

Florida Atlantic University
Boca Raton, FL
12.1997

Associate of Arts Degree -

Tallahassee Community College
07.1995

Timeline

Territory Business Manager Rare Disease

Intercept Pharmaceuticals
03.2024 - Current

Executive Clinical Sales Professional Urology Oncology

Astellas Pharma Inc.
06.2016 - 02.2024

Senior Professional Sales Representative

inVentiv Health
12.2013 - 06.2016

Senior Therapeutic Sales Specialist

Sunovion
09.2000 - 05.2013

Bachelor of Health Services - Health Administration

Florida Atlantic University

Associate of Arts Degree -

Tallahassee Community College

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Desiree Ruiz