Desmond Trogdon
Charlotte,North Carolina
Summary
Highly motivated and detail oriented professional with a strong skill set in the fundamentals of driving demand through a customer insight-centric, data-driven, and consultative approach to sales & marketing, product management and process improvement. Skilled in developing and implementing innovative strategies to reduce costs and increase efficiency.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Development Rotational Program Associate
Dentsply Sirona
Charlotte, North Carolina
01.2022 - Current
- Assist team members with the creation of social media content from blogs to infographics
- Assist with the development of brand and product content, which includes designing and editing visual content, and writing and proofing written content
- Support compliance team by reviewing DS' procedural-focused brands
- Provide administrative assistance to program managers to ensure successful completion of program objectives
- Maintain customer engagement via calls, mailings, and interoffice correspondence
- Analyze program data to answer queries from customers or members of public
- Contribute to development and implementation of program marketing materials
- Facilitate and support projects to drive demand through customer insight-centric, data-driven, and consultative approach to medical device sales & marketing
- Promote Dentsply Sirona brand awareness internally and externally to attract and maintain customers
- Manage social media by creating strategic posts to build and increase community engagement
- Apply analytics data for best practices and strategy recommendations for DS World social media, email and marketing.
Founder
The StrongWay
Charlotte, North Carolina
06.2019 - Current
- Established as an online client based service offering customized fitness and nutrition plans
- Provide online consultation and follow up services for repeat clients
- Manage client data base and upgrades
- Design, market and sell athletic merchandise
- Manage and supervise marketing of all social media and advertising content
- Develop compensation, succession and benefits programs to support organization's objectives
- Implement a customer service model to ensure customer satisfaction
- Review financial statements and other reports to assess company's performance
- Direct, plan and implement policies, objectives and activities of The StrongWay to increase customer reach and maintain current customer base.
Trade Marketing Intern
Reynolds American Inc
Winston Salem, North Carolina
06.2020 - 08.2020
- Extensive exposure to product sales and distribution, Consumer Marketing Brand Strategies, effective consumer engagement, and tobacco product awareness
- Under the guidance of Trade Marketing mentors, called on established traditional and nontraditional retail outlets, building outstanding relationships with store managers/owners
- Actively promoted the marketing mix and drive performance against assigned quantitative and qualitative sales goals and brand building measures
- Developed strategic business analysis projects with internship team members to address real business opportunities
- Brainstormed creative ideas to improve branding and company messages.
Summer Camp Counselor
Boys And Girls Club Of America
Asheoro, North Carolina
06.2019 - 08.2019
- Provided guidance and mentoring to participants in order to aid them in making appropriate behavioral, social and personal choices
- Greeted new arrivals to activities, introduced them to other participants, explained facility rules, and encouraging participation
- Maintained time and attendance forms and inventory lists
- Encouraged participants to develop own activities and leadership skills through group discussions
- Provided for entertainment and set up related decorations and equipment.
Summer Camp Counselor
Boys And Girls Club Of America
Asheoro, North Carolina
06.2018 - 08.2018
- Provided guidance and mentoring to participants in order to aid them in making appropriate behavioral, social and personal choices
- Greeted new arrivals to activities, introduced them to other participants, explained facility rules, and encouraging participation
- Maintained time and attendance forms and inventory lists
- Encouraged participants to develop own activities and leadership skills through group discussions
- Provided for entertainment and set up related decorations and equipment.
Education
Bachelor Of Arts (B.A.) In Liberal Studies (Applied Cultural Thought) - Business Management And Liberal Studies
North Carolina Agricultural & Technical State Univ
Greensboro, NC12.2021
Skills
- Process Improvement
- Workflow Processes
- Analytical Skills
- Event and Meeting Scheduling
- Program Leadership
- CRM and CMS Software
- Multiple Priorities Management
- Remote Working Experience
Personal Information
Title: MARKETING DEVELOPMENT ROTATIONAL PROGRAM ASSOCIATE
Certification
- International Sports Science Association Certified Personal Trainer
Affiliations
- Our Daily Bread Soup Kitchen Volunteer
- Mad Miles Run Club
- Community Male Mentoring
Timeline
Marketing Development Rotational Program Associate
Dentsply Sirona
01.2022 - Current
Trade Marketing Intern
Reynolds American Inc
06.2020 - 08.2020
Founder
The StrongWay
06.2019 - Current
Summer Camp Counselor
Boys And Girls Club Of America
06.2019 - 08.2019
Summer Camp Counselor
Boys And Girls Club Of America
06.2018 - 08.2018
Bachelor Of Arts (B.A.) In Liberal Studies (Applied Cultural Thought) - Business Management And Liberal Studies
North Carolina Agricultural & Technical State Univ