Desmond Workman
Pflugerville,TX
Summary
As a data enthusiast, I bring a robust skill set encompassing data analysis, SQL proficiency, machine learning, and adept visualization techniques. My expertise lies in transforming complex data into strategic insights with a focus on marketing and social media analytics. My unique combination of technical training, including proficiency in Python, SQL, Pandas, and mastery of ETL and CRUD processes, positions me as an ideal candidate for an entry-level analyst role. My passion for deciphering web metrics and extracting meaningful insights from social media content further adds depth to my data-driven capabilities.
Overview
2
2
years of professional experience
Work History
Co-op Analyst
Ford Motor Company
02.2023 - 05.2023
- Conducted extensive data analysis and evaluation of talent acquisition metrics, utilizing advanced Excel functions and web analytics software to identify patterns, trends, and areas for improvement
- Developed and maintained dashboards, reports, and visualizations to effectively communicate key insights and metrics to team members, enabling data-driven decision-making
- Conducted regular audits to identify data quality issues.
Demand Generation Intern
Tesla
05.2021 - 08.2021
- Created in depth analysis of retail processes and assets including: review of regional and individual retail location performance; analysis of in store marketing assets and cost analysis of existing retail sales model
- Responsibilities included database candidate search, obtaining video shooting permissions for social media campaigns, negotiating terms, and reporting to managers
- Curated user generated content to be featured across marketing channels
- Measured, analyzed, and reported social media campaign performance.
Education
Data Analysis and Visualization Boot Camp at Texas McCombs, Data Analysis -
The University of Texas at Austin
10.2023
Bachelor of Arts - BA, Information Science and eSociety -
University of Arizona
Tucson, AZ05-2022
Spanish Minor, Spanish -
University of Arizona
01.2022
Skills
- PostgreSQL
- Business Analysis
- Information Science
- Data Analysis
- Structured Query Language (SQL)
- Campaign Tracking
- Campaign Monitoring
- Data Analytics
- Trend Analysis
Projects
US East Coast Housing Prices Predictive Modeling:
Created machine learning model that used real estate metrics to predict housing prices.
Implemented ETL processes for data integration, ensuring data consistency
Model Accuracy 96.5%
Credit Risk Classification Model:
Evaluating borrower credit worthiness by executing predictive regression models on historical borrowing data.
Model Accuracy 95.2%
Timeline
Co-op Analyst
Ford Motor Company
02.2023 - 05.2023
Demand Generation Intern
Tesla
05.2021 - 08.2021
Data Analysis and Visualization Boot Camp at Texas McCombs, Data Analysis -
The University of Texas at Austin
Bachelor of Arts - BA, Information Science and eSociety -
University of Arizona
Spanish Minor, Spanish -
University of Arizona