Despina Gribas
Chester,NJ
Summary
Accomplished Senior Marketing Manager with extensive experience in developing and implementing integrated marketing strategies to drive growth and retention. Proven track record of successfully leading cross-functional teams and partnering with stakeholders to execute impactful campaigns across various channels. Adept at leveraging market research and data analysis to identify opportunities, optimize marketing initiatives, and enhance brand positioning. Possess strong leadership qualities, exceptional communication skills, and a passion for innovation in the ever-evolving landscape of marketing.
Overview
22
22
years of professional experience
Work History
Senior Marketing Manager
T-Mobile - Assurance Wireless
07.2013 - 03.2023
- Developed integrated approach to business development through effective multi-channel marketing, public relations and communications.
- Spearheaded the launch of a groundbreaking digital application, achieving unprecedented success of a 93% increase in user engagement within the first 3 months while meeting rigorous government compliance standards.
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Devised and implemented processes and procedures to streamline operations.
Senior Marketing Communications Manager
Pfizer - Animal Health
06.2004 - 09.2012
- Increased brand awareness by developing and managing multi-channel marketing communication strategies for a suite of products.
- Spearheaded successful product launch campaigns, coordinating marketing materials, public relations efforts and trade shows for maximum impact.
- Developed comprehensive marketing strategies through extensive cross-functional collaboration, resulting in the successful global launch of a new product that achieved 20% market share within its first year as well as the launch of a significant product extension initiative that drove a 30% increase in sales.
- Oversaw advertising and promotional budgets, ensuring effective allocation and alignment with financial targets and business objectives, while continuously adjusting strategies based on performance metrics.
Director of Interactive Media
Vision Creative Group, Inc.
01.2001 - 06.2004
- Built and cultivated the Interactive Media department, focusing on client technology needs, strategic partnerships, vendor relations, and budget management, resulting in an 80% growth in department size and a 35% increase in project delivery efficiency within three years.
- Established project estimation and budgeting standards, prepared proposals, developed processes for managing client’s Internet Marketing objectives and technical requirements, and established project management communication protocols.
- Launched a market research program, selecting providers, conducting analyses, and leveraging findings to retain and acquire clients.
- Managed full-cycle Web development, from concept to launch, including defining objectives, technical requirements, and overseeing creative and technical development.
- Acted as a liaison between the clients and Account Executives on Marketing Technology projects to coordinate promotional strategies and oversee email, promotional, and e-commerce campaigns.
Education
Bachelor of Science - Marketing
Rutgers University
Newark, NJSkills
- Strategic Planning & Execution
- Multi-channel Marketing & Campaign Management
- Marketing & Data Analytics / Data Integration
- Results Management & KPI Tracking
- Continuous Improvement & Adaptability
- Budget Management & Cost Optimization
- Business & Partnership Development
- Process & Project Management
- Technology Liaison
- Compliance Testing & Validation
- Team Leadership & Development
- Stakeholder Collaboration & Relationship Building
Technical Skills
Platforms/Software: JIRA, Confluence, QuickBase, Tableau, Airtable, Smartsheet, Salesforce, Marketing Automation, CRM, Zendesk
Microsoft: Microsoft Productivity Suite (MS Word, Excel, Visio, PowerPoint), TEAMS, SharePoint, Project, Planner
Design:/Adobe: Adobe Campaign, Workfront, InDesign, Illustrator, Photoshop, Affinity Designer, CorelDraw, Canva, Figma
Languages
English
Native or Bilingual
Greek
Native or Bilingual
Timeline
Senior Marketing Manager
T-Mobile - Assurance Wireless
07.2013 - 03.2023
Senior Marketing Communications Manager
Pfizer - Animal Health
06.2004 - 09.2012
Director of Interactive Media
Vision Creative Group, Inc.
01.2001 - 06.2004
Bachelor of Science - Marketing
Rutgers University