Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Dessy Andriani

Rialto,CA

Summary

Adept at media relations and a dynamic public speaker, I enhanced brand visibility and fostered key partnerships at Krama Bali USA. My background in strategic communication and event planning, coupled with a personable demeanor, has consistently driven successful outcomes and community engagement.

Overview

22
22
years of professional experience

Work History

Public Relations of Bali Island Indonesia

Krama Bali USA
03.2012 - Current
  • Cultivated strong relationships with key influencers, leading to increased brand awareness and credibility.
  • Provided regular reporting on campaign progress to clients, showcasing successes and adjusting tactics as necessary.
  • Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
  • Conducted market and public opinion research related to Oganization’s reputation..

Managing Director

The Andriani’s
05.2010 - Current
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
  • Increased overall company performance by implementing strategic management initiatives and streamlining operations.
  • Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
  • Optimized resource allocation for improved efficiency and profitability across all departments.

Public Relations Manager

Virgelia Productions
01.2003 - Current
  • Planned and executed successful PR events, ensuring positive exposure for the organization.
  • Served as primary liaison between company management and external partners in joint ventures or copromotions.
  • Collaborated with marketing team to create cohesive messaging across all channels for maximum impact.
  • Managed internal, external, and crisis communications.
  • Built strong relationships with key media contacts, resulting in increased press opportunities.
  • Actively participated in trade shows and conferences, representing the brand professionally.
  • Coordinated and managed sponsorships and sponsorship activation.
  • Secured media coverage for company news and events, increasing brand visibility.
  • Supervised and monitored media purchasing from media outlets.
  • Designed and created campaign e-mail invitations, articles and marketing videos.
  • Conducted market analysis and monitored competitive activity.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Identified opportunities for thought leadership pieces to position company executives as industry experts.
  • Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
  • Provided counsel to senior leadership on public relations matters, helping shape overall business strategy.
  • Developed innovative marketing and PR strategies.
  • Enhanced brand image by developing and executing strategic public relations campaigns.
  • Led internal communications efforts, fostering a positive corporate culture among employees.
  • Consulted with advertising agencies to arrange promotional campaigns in various types of media.
  • Built professional relationships with distributors, customers and media staff by attending trade shows.
  • Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing Type process.

General Manager/Publisher

AmerIndo Magazine
08.2014 - 12.2020
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.

Director of Communications and Media Relations

Consulate General Of Indonesia
10.2011 - 01.2014
  • Enhanced brand visibility by developing and implementing strategic communication plans.
  • Trained junior staff members on best practices in public relations strategies, enhancing overall team performance levels.
  • Guided cross-functional teams in executing communication projects on-time and within budget constraints.
  • Coordinated high-profile events, generating significant press coverage and boosting brand recognition.
  • Directed social media strategy, driving engagement and improving online presence.
  • Negotiated partnerships with external vendors for event sponsorships and media placements, maximizing ROI for marketing investments.
  • Established strong relationships with key media contacts, ensuring positive coverage of company news and events.
  • Collaborated with marketing teams to create integrated campaigns, strengthening brand messaging and awareness.

Account Executive

KabariNews
05.2009 - 01.2014
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
  • Negotiated contracts successfully, securing favorable terms for both the company and clients.

Manager of Operations

369 Dental Center
03.2004 - 12.2009
  • Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
  • Oversaw facility maintenance activities to ensure optimal performance of equipment and infrastructure elements.
  • Identified and resolved unauthorized, unsafe, or ineffective practices.
  • Successfully managed budgets, consistently meeting financial targets while maintaining high-quality standards.

Advertising. Management

Indonesia Media Magazine
01.2004 - 12.2009
  • Mentored junior team members, providing guidance on best practices in advertising management.
  • Negotiated favorable rates with media vendors, maximizing client budgets without sacrificing advertising reach or impact.
  • Kept accurate records of mileage, fuel usage, and maintenance tasks for proper fleet management purposes.

Education

Bachelor - Human Resources Management

University Christian Of Indonesia
Jakarta, Indonesia
11.2000

Skills

  • Strong written and verbal communication skills
  • Media relations
  • Talented public speaker
  • Media training
  • Community engagement
  • Podcast production
  • Personable and friendly
  • Motivated team player
  • Community outreach
  • Project management
  • Influencer outreach
  • Community relations
  • Event planning

Languages

English
Limited Working
Indonesian
Full Professional
English
Full Professional

Timeline

General Manager/Publisher

AmerIndo Magazine
08.2014 - 12.2020

Public Relations of Bali Island Indonesia

Krama Bali USA
03.2012 - Current

Director of Communications and Media Relations

Consulate General Of Indonesia
10.2011 - 01.2014

Managing Director

The Andriani’s
05.2010 - Current

Account Executive

KabariNews
05.2009 - 01.2014

Manager of Operations

369 Dental Center
03.2004 - 12.2009

Advertising. Management

Indonesia Media Magazine
01.2004 - 12.2009

Public Relations Manager

Virgelia Productions
01.2003 - Current

Bachelor - Human Resources Management

University Christian Of Indonesia

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Dessy Andriani