DESTINE GOODEN
Raleigh,NC
Summary
Knowledgeable Media Strategist experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Owner
Parsley Fresh LLC
2020.08 - Current
- Managed financial aspects of business, including budgeting, financial reporting, and tax preparation.
- Planned promotional menu additions based on seasonal pricing and product availability.
- Conduct and compare market analysis to identify challenges and opportunities for growth through social media platforms.
- Enhanced customer engagement with creation of relevant and shareable content across various platforms.
Public Relations Jewelry Intern
Krupp Group
2019.02 - 2019.05
- Created PR and Marketing pitch calendar for upcoming Fall'19 jewelry and beauty trends
- Daily scanned and digitally clipped press which featured company clients, using Cision software
- Monitored print, online and social media communications designed to promote company brand, image and values
- Built media kits in support of specific strategic initiatives
Public Relations Intern
West-Side Future Fund
2018.02 - 2018.05
- Assisted with managing and production of organizational gatherings hosting up 150 corporations
- Develop and foster relationships with local real estate agents, construct development companies and community members of Atlanta Metro Area
- Drafted press releases and pitch letters
- Enhanced brand visibility by executing strategic public relations campaigns.
- Assisted in maintenance of online Blog
Education
Bachelor of Arts - Mass Media Arts/Public Relations
Clark Atlanta University
Atlanta, GA2018
Skills
- Microsoft Word, Suite & Excel
- Adobe Suite, Photoshop
- Outlook
- Canva
- CapCut
- Digital Storyteller
- Public Relations
- Product Marketing
- Interpersonal Communications
- Social media editing
- Strategic planning
- Journalism
Certification
NYC Food Protection Certificate
Timeline
Owner
Parsley Fresh LLC
2020.08 - Current
Public Relations Jewelry Intern
Krupp Group
2019.02 - 2019.05
Public Relations Intern
West-Side Future Fund
2018.02 - 2018.05
Bachelor of Arts - Mass Media Arts/Public Relations
Clark Atlanta University
NYC Food Protection Certificate
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