Destinee Bullard
St. Petersburg,FL
Summary
Collaborative leader with a dedication to partnering with coworkers to promote an engaged, empowering work culture. Documented strengths in building and maintaining relationships with a diverse range of stakeholders in dynamic, fast-paced settings.
Overview
14
14
years of professional experience
Work History
Marketing Data Analyst
IPG
2023.08 - Current
- Reported performance and ROI of campaign media.
- Analyzed third-party data and investigated new growth opportunities.
- Increased brand awareness through targeted initiatives.
- Initiated market research studies and analyzed findings.
Social Media Coordinator
Canviiy
2019.10 - Current
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Wrote social media content to increase engagement with customers.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Partnered with Moffitt Cancer Center and Johns Hopkins All Children's Hospital on social campaigns for patients.
Client Services Manager
Valpak
2023.02 - 2023.08
- Consultative service approach and provides account strategy.
- Maintains extensive knowledge of all Valpak product offerings, from design to marketplace, to serve as the technical and implementation expert.
- Implements all aspects of Valpak sales campaigns, including all print, solo, and digital as well as CLEs, FSIs and other current and new products being sold across all Valpak sales teams.
- Lead and develop ongoing collaboration between client, Sales Director and Account Executive in communications, conflict resolution, and compliance on deliverables.
- Develops and maintains a solid knowledge of Valpak products, create FAQs, and maintains information for external and internal stakeholders.
- Monitors contractual commitments, adjusts revenue projections, assists in payment collections and reports key activities to Account Executives and senior management.
- Prepares and performs detailed product demonstrations, researches and answers customer inquiries, runs ad hoc reports, performs market analysis, secures mailing geography, facilitates creative assets and process, and participates in post release verification process to ensure client objectives are met.
- Participates in sales and account calls as the Valpak product expert and provides input to clients and Account Executives on ways to maximize the benefit of our products to drive customer success.
Marketing Solutions Strategist
Valpak
2019.08 - 2023.02
- Collected and analyzed data to improve strategies.
- Created and managed landing pages for products.
- Created content strategies for digital media.
- Optimized website content and images to improve search engine rankings.
- Created customized marketing materials to increase product awareness.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Researched and analyzed industry trends to inform search marketing strategies.
- Helped clients develop website portals and social media pages to promote businesses.
- Conducted market research and competitor analysis to inform search marketing strategies.
Marketing Specialist
Johns Hopkins All Children's Hospital
2018.10 - 2019.08
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Planned marketing initiatives and leveraged referral networks to promote business development.
Associate Integrated Marketing Manager
HSN
2018.06 - 2018.10
- Worked closely with digital marketing teams to execute campaigns and analyze results to improve the business
- Lead the development and tactical execution of cross-functional priority initiatives, leading the communication between key business unit stakeholders
- Established, maintained and grew partner relationships to ensure that both division goals and brand goals were being met and maximized
Brand Marketing Specialist
HSN
2017.05 - 2018.06
- Supported the HSN brand through the collaboration with the business and external partners
- Created engaging marketing campaigns to bring HSN brand to life for customers
- Worked with teams across the organization to develop and leverage brand message across all platforms
- Worked with celebrities such as Wendy Williams, Nancy Grace and Usher for product launches and TV experiences.
Social Media Team Assistant
Saint Petersburg College
2014.08 - 2016.12
- Monitored the Saint Petersburg College Seminole Campus Facebook and Twitter
- Submitted News Articles to Campus Newspaper, The Sandbox
- Created online contests for students to partake in.
HSNi Cares Intern
HSN
2016.06 - 2016.08
- Assisted with building strategic plans for product launches
- Learned about the role of corporate communications
- Helped with business objectives for corporate philanthropy.
Social Media Intern
Saint Petersburg College
2015.01 - 2016.08
- Monitored the Saint Petersburg College’s main social media sites
- Wrote editorials for Saint Petersburg College’s ‘Ask Maria’ blog
- Developed creative content for Saint Petersburg College’s AOS blogs
Peer Advisor
Saint Petersburg College
2013.10 - 2014.07
- Assisted students with developing a My Learning Plan
- Assisted students with registering for Fall, Summer and Spring courses
- Informing students about current college events and required coursework.
Student Teacher
Learning Center, All Children’s Hospital
2011.12 - 2013.05
- Volunteered twice a week helping the children with reading and writing.
American Stage Theatre Company
2010.03 - 2013.05
- Assisted in preparing for shows
- Wrote a play that was performed at the theatre
- Assisted in stage managing.
Education
Associate -
INTRODUCTION TO MASS COMMUNICATIONS (MMC200), WRITING FOR THE MASS MEDIA - undefined
Arts Degree - undefined
St. Petersburg College
Seminole, FLBachelor of Science Degree - Public Relations
University of Florida
Gainesville, FL05.2017
Skills
- Independent, efficient worker, team leader, leadership skills
- Proficient in all Microsoft Office products
- Proficient in managing all social media websites such as Facebook, Twitter, Instagram, etc.
- Adequate and dynamic writing skills.
- Experienced in Digital Media.
- Experienced in Public Speaking
Additional Information
- HONORS & AWARDS: , MASS COMMUNICATIONS STUDENT OF THE YEAR 04/17/2014
Timeline
Marketing Data Analyst
IPG
2023.08 - Current
Client Services Manager
Valpak
2023.02 - 2023.08
Social Media Coordinator
Canviiy
2019.10 - Current
Marketing Solutions Strategist
Valpak
2019.08 - 2023.02
Marketing Specialist
Johns Hopkins All Children's Hospital
2018.10 - 2019.08
Associate Integrated Marketing Manager
HSN
2018.06 - 2018.10
Brand Marketing Specialist
HSN
2017.05 - 2018.06
HSNi Cares Intern
HSN
2016.06 - 2016.08
Social Media Intern
Saint Petersburg College
2015.01 - 2016.08
Social Media Team Assistant
Saint Petersburg College
2014.08 - 2016.12
Peer Advisor
Saint Petersburg College
2013.10 - 2014.07
Student Teacher
Learning Center, All Children’s Hospital
2011.12 - 2013.05
American Stage Theatre Company
2010.03 - 2013.05
Associate -
INTRODUCTION TO MASS COMMUNICATIONS (MMC200), WRITING FOR THE MASS MEDIA - undefined
Arts Degree - undefined
St. Petersburg College
Bachelor of Science Degree - Public Relations
University of Florida
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