Destinee Cleveland
Murfreesboro,TN
Summary
Talented individual who has demonstrated a record of success in event marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches.
Overview
11
11
years of professional experience
Work History
Marketing Events Manager
Freedom Games Publishing
06.2022 - Current
- Worked with management team to oversee and monitor marketing strategy.
- Helped developed social media marketing strategies to help brand company and increase sales.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Planned advertising campaigns for online, print and other mediums.
- Collaborated with other departments to coordinate strategic marketing activities.
- Supervised creation of marketing materials and collateral.
- Coordinated marketing events for showcasing product and service offerings.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Generated awareness of products and services through targeted marketing efforts at tradeshows and promotional events.
- Conducted research to determine ideal markets for products and services.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Organized all aspects of events including venue selection, catering, entertainment, budgeting.
- Collaborated with internal teams on product launches and other marketing initiatives.
- Provided support during trade shows by setting up booths, arranging sponsorships, and distributing promotional material.
Founder
Dames 4 Games
Nashville, TN
01.2023 - Current
- Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
- Recruited, hired and trained staff members to ensure that operational goals were met.
- Negotiated contracts with vendors and suppliers for optimal pricing structure.
- Built relationships with key stakeholders in industry associations to promote brand visibility.
- Managed day-to-day activities across multiple departments within the organization.
- Lead in design, development , and implementation of various projects to encourage consumer engagement
- Lead a team of several people to ensure deadlines were met as well as counsel each member on different aspects of the projects
- Created promotional materials such as flyers, brochures, videos.
- Created content for social media accounts highlighting upcoming events or fundraisers.
- Responded promptly to inquiries regarding donations or volunteer opportunities.
- Coordinated volunteers at events by assigning tasks and providing guidance when needed.
- Developed presentations to explain the mission, goals, and activities of the organization to stakeholders.
- Provided administrative support such as scheduling meetings, organizing documents.
- Conducted research on potential corporate sponsors and grant opportunities.
- Assisted in the development of fundraising campaigns and strategies to increase donations.
Social Media Content Coordinator
Interabang Studios
01.2022 - 12.2022
- Stayed up-to-date on social media and digital content trends to engage on trending topics and share best practices.
- Used social media to engage consumers, respond to questions or complaints and promote company initiatives.
- Monitored and managed brand reputation through social listening services.
- Pitched and coordinated live video streaming events for social media channels to engage viewers.
- Liaised with marketing team to pitch, produce and share engaging content on emerging social platforms.
- Collaborated with internal departments to establish campaign objectives, complete tasks and identify and solve problems.
- Conducted research and interviews to learn about trends, developments and perceptions about subject matter.
- Wrote sales copy, letters and other advertising and marketing material.
- Revised written output to satisfy needs of clients, directors or publishers.
- Varied tone and verbiage in messages based on product and customer persona.
- Wrote using client's personal verbiage and reading level, creating more appealing messages.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Liaised with senior leadership to concept and pitch strategic social campaigns and content plans.
Graphic Design / Artist
Interabang Studios
12.2012 - 08.2015
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.
- Selected colors and themes while adding functionality to create new designs.
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
- Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
- Designed new, on-brand visual elements focusing on concept and messaging.
- Designed interactive graphics for licensed products on compatible consumer platforms.
- Submitted design ideas to plan projects with customers and managers.
- Created design concepts and sample layouts using knowledge of layout and design principles.
Podcast Host
Burn Out Brighter Podcast / Lv1 Podcast
06.2018 - Current
- Edited recorded events and interviews into radio appropriate content.
- Organized over several shows and created segment sheets for several employees.
- Created pre-produced audio programs and selected audio cuts.
- Planned shows by selecting music and topics and writing content.
- Researched and studied background information to prepare for programs or interviews.
- Conceived, planned and drafted original broadcast-quality news scripts with wide variety of views and expertise.
- Built relationships with sponsors to promote endorsements.
- Interviewed show guests about lives, work or topics of current interest.
- Researched topics before writing scripts and reporting on findings.
- Introduced fresh and new angles on previously reported material to update and inform listeners.
- Enhanced listener experience through regular updates on station's social media platforms.
- Designed and implemented fundraising events and activities to raise money for special causes.
- Met deadlines with reliable, in-depth news coverage.
- Discussed issues with editors to establish priorities or positions.
- Coordinated multiple shows and developed segment sheets for various core employees.
Education
Masters Of Arts - Digital Media
Arts College
01.2009
Bachelor's of Science - Media Arts & Animation
The Art Institute San Diego
01.2006
Skills
- Communication
- Campaign Management
- Strategic Planning
- Partnership Marketing
- Social Media Management
- Brand Development
- Event Marketing
- Vendor Relationship Management
- Sponsorship management
- Project Oversight
- Digital Marketing
- Project Management
- Budget Management
- Fundraising Events
- Public and Media Relations
- Social Media Marketing
- Creative Direction
- Team leadership and supervision
Timeline
Founder
Dames 4 Games
01.2023 - Current
Marketing Events Manager
Freedom Games Publishing
06.2022 - Current
Social Media Content Coordinator
Interabang Studios
01.2022 - 12.2022
Podcast Host
Burn Out Brighter Podcast / Lv1 Podcast
06.2018 - Current
Graphic Design / Artist
Interabang Studios
12.2012 - 08.2015
Masters Of Arts - Digital Media
Arts College
Bachelor's of Science - Media Arts & Animation
The Art Institute San Diego
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