Summary
Overview
Work History
Education
Skills
Timeline
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Destinee Lampkin

Loganville,GA

Summary

Detail-oriented and experienced Email Automation Specialist with extensive knowledge of creating, managing, and optimizing email and SMS marketing campaigns. Skilled in using various digital marketing tools such as Canva Pro, ClickFunnels, and MailChimp to increase customer engagement and drive sales. Seeking to leverage my skills and experience to contribute to a dynamic marketing team.

Overview

6
6
years of professional experience

Work History

Email Automation Specialist

GDR Labs
Alpharetta, GA
01.2020 - Current
  • Developed and implemented email marketing strategies to increase customer engagement and sales.
  • Created and managed email lists, ensuring data integrity and segmentation for targeted campaigns.
  • Designed and executed follow-up funnels, automations, and broadcast emails using MailChimp and ClickFunnels.
  • Added and managed automations to optimize email marketing processes.
  • Scheduled and managed email and SMS campaigns to maximize reach and effectiveness.
  • Created engaging email content, including links and cross-sell opportunities, to enhance customer experience and drive sales.
  • Monitored and analyzed email campaign performance, making data-driven adjustments to improve outcomes.

Owner & Email Automation Specialist

Kendall's Catering
Atlanta, GA
01.2020 - Current
  • Created and attached email lists to various campaigns for catering, private chef, and meal prep services.
  • Managed and updated email lists to ensure accuracy and relevancy.
  • Added contacts to different customer lists based on segmentation strategies.
  • Created and managed follow-up funnels to nurture leads and convert them into customers.
  • Deleted outdated follow-up funnels to maintain campaign efficiency.
  • Updated existing follow-up funnels with new content and offers.
  • Added and managed automations to streamline email and SMS marketing processes.
  • Scheduled text messages and emails to be sent at optimal times for maximum engagement.
  • Created and scheduled broadcast automations to reach a wider audience effectively.
  • Added and updated links in emails to ensure they direct to the correct pages.
  • Added and updated text messages to keep communications relevant and engaging.
  • Created master emails and cross-sell emails to promote additional products and services.
  • Developed email smart lists for targeted marketing campaigns.
  • Added cross-sell emails and texts to funnels to increase average order value and customer lifetime value.

Digital Marketing Assistant

Just -a- Buncha Goodies
Atlanta, GA
03.2018 - 12.2019
  • Assisted in the development and execution of email marketing campaigns.
  • Managed email lists and ensured accurate segmentation for targeted marketing efforts.
  • Created follow-up funnels and broadcast automations using MailChimp.
  • Scheduled and managed email and SMS campaigns to engage customers and drive sales.
  • Created and updated content for emails, including adding links and cross-sell opportunities.
  • Assisted in the development of email smart lists for targeted campaigns.
  • Monitored email campaign performance and provided recommendations for improvement.

Education

Some College (No Degree) - Education

Bennett College For Women
Greensboro, NC

Skills

  • Email Marketing
  • Automation Tools
  • SMS Marketing
  • Campaign Management
  • Customer Segmentation
  • Funnel Management
  • Content Creation
  • Analytical Skills
  • Scheduling Tools
  • Digital Marketing Strategies
  • Quality Assurance
  • Documentation Management

Timeline

Email Automation Specialist

GDR Labs
01.2020 - Current

Owner & Email Automation Specialist

Kendall's Catering
01.2020 - Current

Digital Marketing Assistant

Just -a- Buncha Goodies
03.2018 - 12.2019

Some College (No Degree) - Education

Bennett College For Women

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Destinee Lampkin