Destiney Ingram
Florence ,AL
Summary
Experienced Senior Marketing Leader / Medical professional skilled in cultivating partnerships and negotiating. Committed to delivering exceptional customer service and consistently striving for superior quality. Demonstrates innovation by leveraging extensive knowledge of products and services to create solutions that drive customer loyalty, retention, and revenue. Highly proficient in training, managing, coaching, and mentoring marketing associates, with a natural ability to interact with staff at all levels of the organization and the public.
Overview
12
12
years of professional experience
1
1
Certification
Work History
CEO OWNER OF WILD AND FREE TRAVELING CO.
Myself
03.2024 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
Regional Marketing Manager
Holiday Inn Club Vacations
02.2021 - 04.2023
- Created documentation outlining research findings for use by directors, customers, and other marketing staff to make accurate decisions about future plans
- Increased credibility and owner awareness by developing technical/non-technical marketing collateral
- Exceeded owner tour budget
- Worked with sales to ensure all owners were set up correctly for specific workshops to ensure high volume per guest
- Created specific arrival reports to develop accurate allotments for tour rounds
- Worked with site directors to build allotments for tour rounds based off another departments schedule
- Built community partnerships with local businesses to help overhead premium cost
- Communicated all reporting directly with site leadership
- Created performance based schedules for three different marketing teams
- Built trusting relationships with sales partners to ensure consistent communication and productive results
- Opened new In House marketing department
- Developed creative marketing tools, including presentations, trend reports, and product data sheets
- Mentored and guided team during business development decision-making to optimize volume per tour, marketing tour flow and keep consistent conversion rates
- Created all training material, trained three new marketers, while exceeding budgeted tour flow
- Helped incorporate product changes to drive owner engagement
- Created effective processes such as pre calls, recovery plans, and deposit management
- Efficiently worked with direct resort management to ensure great guest experiences
- Graduate of Managers Bench 2018 program
- Recognized by CEO for achievement
- Gained Community Marketing experience
- Promoted programs, products and services with multi-channel strategies.
Senior Marketing Manager
Wyndham Destinations
07.2015 - 02.2021
- Generated revenue by sending owners/guest who check into a resort to a timeshare presentation
- Prepared 3-4 marketing reports weekly, by collecting and summarizing sales data
- Achieved or surpassed monthly marketing goals on consistent basis
- Marketer of the quarter x3
- Top marketer of the month x9
- Current record holder for top owner conversion rate
- Awarded 4 ACE awards from EVP directly
- Achieved highest award - club elite
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Helped incorporate product changes to drive customer engagement and firm profits
- Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients
- Performed cold-calling and follow-ups with leads to secure new revenue
- Coached customers' staff and demonstrated product use and maintenance
- Serviced existing accounts on regular basis to maximize revenue
- Managed workflow between staff, coordinating documents, planning, and creative material distribution
- Oversaw yearly projects from concept through completion.
Assistant Manager
Buckle Inc.
12.2012 - 04.2014
- Started as a sales representative and with in one year was promoted to an assistant manager specifically over production of the Buckle Credit Card Program
- Supported staff development and goal attainment by focusing on skill development and job satisfaction
- Trained team members in successful strategies to meet operational and sales targets
- Specifically managed the credit card target per week
- Exceeded credit card goals per day
- Coached team on effective upselling and cross-selling methods
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities
- Established and optimized schedules to keep coverage and service in line with forecasted demands
- Assessed job applications and made hiring recommendations to bring in top candidates for key vacancies
- Managed inventory control processes to restore back stock, control costs and maintain sales floor levels to meet customer needs
- Monitored employee performance and developed improvement plans
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget
- Onboarded new employees, including training, mentoring and new hire documentation
- Planned team-building exercises to increase employee performance and job satisfaction.
Medical Assistant
Total Health Walk in Clinic
06.2023 - 08.2024
Education
Physical Therapy Assistant -
University of North Alabama
Florence, ALCentral High School
Some College (No Degree) - Marketing Management And Research
Tennessee Technological University
12.2019
Some College (No Degree) - Nursing
University of North Alabama
Skills
- Strategic planning
- Employee training
- Budgeting
- Extensive personal network
- Coaching and mentoring
- Relationship building
- Goal-oriented
- Advanced Salesforce user
- Team building and development
- Closing strategies
- Decisive
- Product Knowledge
- Business Development
- Customer Service
- Market Report Presentations
- Hiring Strategy Management
- Social Media Platforms
- Collateral Production
- Reputation Management
- Customer Demographics
- Brand Development
- Staff Training
- Marketing Plan Development
- Team Collaboration
Accomplishments
- Top Owner and Non Owner Conversion Rates x 18
- Top Owner Conversion Record for Wyndham Nashville 2017
- Club Elite 2017, 2018, 2019, 2020 (Highest Marketing Achievement)
- Graduate of Managers Bench 2018
- Circle of Champion Award Winner x4
- Nashville Council 2018
- ACE award x3
- Best of Midwest x 12
- Perfect Tenn x4
- Think Tank Member 2018
- Exceeded Owner Budget for New Site Opening 2019
Certification
Currently enrolled in getting my physical therapy assistant with in the next two months and finishing the PTA at UNA currently enrolled online
Timeline
CEO OWNER OF WILD AND FREE TRAVELING CO.
Myself
03.2024 - Current
Medical Assistant
Total Health Walk in Clinic
06.2023 - 08.2024
Regional Marketing Manager
Holiday Inn Club Vacations
02.2021 - 04.2023
Senior Marketing Manager
Wyndham Destinations
07.2015 - 02.2021
Assistant Manager
Buckle Inc.
12.2012 - 04.2014
Physical Therapy Assistant -
University of North Alabama
Central High School
Some College (No Degree) - Marketing Management And Research
Tennessee Technological University
Some College (No Degree) - Nursing
University of North Alabama