Highly skilled Media Buyer with 3 years of experience in developing and executing successful media buying strategies for clients in various industries. Proven track record in achieving successful campaigns management, significant increases in website traffic, and sales through effective negotiation, analysis, and optimization of media campaigns. Exceptional skills in managing budgets, market analysis, providing valuable insights and fostering strong vendor relationships. A dynamic team player with excellent communication and leadership skills, consistently exceeding client expectations and driving successful advertising campaigns such as TIAA, Zillow, and Schwab. Seeking to contribute my skills and industry knowledge to a forward-thinking organization.
Hi, I’m
Destiny Hernandez
New York,NY
Summary
Overview
6
years of professional experience
Work History
IPG Mediabrands
Integrated Investment Associate
12.2021 - Current
Job overview
- Maintained a portfolio of vendors/clients, serving as a primary point of contact.
- Created and managed campaign budgets of $100,000+ per quarter.
- Determined costs for media campaigns and delivered this information in reports to clients.
- Negotiated and purchased advertising space in trade magazines and journals on behalf of several large clients.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
- Utilized effective marketing techniques to increase brand recognition.
- Collaborated with clients to understand their marketing goals and objectives and develop strategic marketing plans to achieve engagement.
- assisted in the development and execution of integrated marketing campaign to improve brand awareness and drive customer engagement.
- Work closely with the data analytics team to measure the effectiveness of marketing campaigns to and optimize strategies based on data driven insight.
- Executed successful marketing campaigns delivering measurable results across platforms.
- Coordinated with marketing and content teams to create sponsored post, newsletters, and other advertising materials.
- Reviewed billing discrepancies with buyers and resolved them in a timely manner.
- Assisted in inputting and tracking buys and pulling system reports.
Ipark
Accounts Manager
02.2019 - 01.2021
Job overview
- Generated financial and operational reports to assist management with business strategy.
- Managed over 30+ sites and assisting over 100+ customers accounts.
- Assisted Account Executives with contract maintenance, make-good, and overall customer service.
- Upkeep of several listing via Excel reports.
- Fielding all inquiries by clientele either by phone or email.
- Sorting of company mail to segregate incoming payments.
- Addressed escalated customer issue and leveraged resources to implement actionable solutions.
- Set and met ambitious consumer-driven goals to increase department performance.
- Completed filings and upheld strict compliance with regulatory agencies and supervisors.
- Collaborated with purchasing department to reconcile vendor invoices and facilitate payments.
- Forecasted trends and recommended improvements based on financial risk analyses.
- Identified partnership opportunities and established favorable business connections.
Axa Xl
Administrative Assistant
06.2018 - 02.2019
Job overview
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Restocked supplies and placed purchase orders to maintain adequate stock levels.
- Executed record filing system to improve document organization and management.
- Scheduled office meetings and client appointments for staff teams.
- Received and sorted incoming mail and packages to record, dispatch, or distribute to correct recipient.
- Created and maintained databases to track and record customer data.
- Developed and updated spreadsheets and databases to track, analyze, and report on performance and sales data.
- Coordinated and scheduled meetings and conference calls to optimize scheduling of senior staff.
- Assisted development and implementation of new administrative procedures.
- Sorted and distributed office mail and recorded incoming shipments for corporate records.
Education
Monroe CollegeThe Bronx, NY
Bachelor of Science from Business Management
08.2020
University Overview
Skills
- Passion for Marketing
- Excellent writing, oral communication, and presentation skills
- Exceptional attention to detail, organization skills, and multi-tasking capabilities
- Proficiency at Microsoft Office: Excel, Word, and PowerPoint
- Project management
- Problem solving skills
- Digital media planning and buying
- Campaign optimization
- Data analysis and interpretation
- Vendor negotiation
- Relationship management with digital media vendors
- Budget development and management
- Performance tracking and reporting
- Strategic planning and implementation
Timeline
Integrated Investment Associate
IPG Mediabrands
12.2021 - Current
Accounts Manager
Ipark
02.2019 - 01.2021
Administrative Assistant
Axa Xl
06.2018 - 02.2019
Monroe College
Bachelor of Science from Business Management