Summary
Overview
Work History
Skills
Timeline
Software Proficiency
Work Availability
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Education
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Destiny Knight

Email Marketing Manager
Austin,TX
Destiny Knight

Summary

Experienced with creating and implementing marketing strategies to drive brand awareness and customer engagement. Utilizes market research and data analysis to inform decision-making and optimize campaigns. Track record of collaborating with cross-functional teams to achieve marketing objectives.

Overview

8
years of professional experience
4
years of post-secondary education

Work History

Indeed

Lifecycle Email Marketing Manager
10.2023 - Current

Job overview

  • Developed and implemented a teamwork flow process, resulting in a notable 40% increase in productivity.
  • Oversee the end-to-end email production for diverse job seeker campaigns, managing various categories including volume, category, international, and partnership.
  • Create and maintain a dynamic monthly email content calendar, strategically managing 20-25 campaigns, covering ongoing initiatives, dedicated sends, and experimental campaigns.
  • Serve as the key contact for campaign brief reviews, ensuring accurate information placement and the availability of essential resources for successful email campaign launches.
  • Manage the deployment of 20-25 monthly campaigns through the Raven ESP system, ensuring efficient execution and delivery.
  • Utilize data tracking tools such as Presto and Idash to monitor query rendering and house all queries used for campaigns, leveraging data insights for continuous optimization and effectiveness.
  • Manage Quality Assurance (QA) for all emails, conducting meticulous reviews using an extensive checklist, ensuring impeccable standards for all communications.

Sentara Healthcare

Email Marketing Automation Manager
02.2023 - 10.2023

Job overview

    • Spearheaded the creation of a sophisticated 12-part wellness journey, comprising 6 in-app messages and 6 push notifications, tailored to individual customers based on their specialty care history over the past 12 months, strategically motivating them to schedule new appointments.
    • Engineered a comprehensive 10-touch point journey catered to expecting mothers, encompassing a strategic blend of 5 dynamic content emails and 5 coordinating SMS messages. That included various flow controls such as API, STO, Engagement Split, Decision Splits and Wait by Duration.
    • Utilized SFMC tools such as Journey Builder, Automation Studio, Content Builder, Audience Builder, Email Studio, etc. Daily.
    • Ideate with marketing manager for new campaign initiative to create creative briefs for several verticals including email, push and SMS to strategize, identify key stakeholder and content needs along with discussing any blockers prior to executing campaigns.
    • Leveraged Validity to proofread an average of 10 emails per week, ensuring accuracy in appearance and content. Facilitate the delivery of emails to the marketing manager for final review and approval.
    • Demonstrates current proficiency in adhering to CAN-SPAM, TCPA, and HIPAA regulations, ensuring legally sound execution of marketing initiatives.

Bed Bath & Beyond

Email Marketing Associate
04.2022 - 01.2023

Job overview

    • The primary point of contact for 50+ trigger/automation across 5+ verticals in US & CA division to ensure strategy, production, and execution of all associated email campaigns in SalesForce Marketing Cloud.
    • Developed strategy initiative along with completed executing and deployment for at-risk / lapsed customer program that resulted in a 20% increased conversion rate by including personalized module in addition to creating a robust product recommendation module.
    • Utilized Davinci along with Moveable Ink to create 5+ Ad Hoc campaigns weekly that incorporated personalized subject lines, target specific customer segmentation along with AI optimization modules.
    • Developed six A/B testing strategies monthly for subject lines, modules, email templates, copy and customer segmentation list.
    • Managed 15 - 20 project utilizing Work Front and Jira to communicate task operation with affiliated teams.
    • Collaborated with data science team to develop SQL or customer segmentation list that contained 15 - 21 million subscribers.
    • Performed extensive QA by Analyzing 15+ email mockups weekly to affirm correct creatives, links, and dynamic content is populating according to the marketing brief.
    • Optimized automations such as abandon cart, browse abandon, post-purchase, etc that generated over 400K in revenue each by improving product recommendation module, trigger behavior and CTA copy.
    • Constructed an API call e-receipt automation with the engineering team for in-store and online order that populated all customer transaction history that was need for returns or exchanges.
    • Worked cross-functionally with data science, design, copy, and project management and product marketing team to help accomplish campaign initiatives.
    • Evaluated campaign KPIs daily through SalesForce Marketing Cloud dashboard to determine success of campaign by measuring it against established benchmarks.

Understood.org

Email Marketing Manager
08.2021 - 04.2022

Job overview

  • Increased open rate for organization newsletter by 39.2% by creating a strategy that delivered personalized content based on tagging email structure and site behavior.
  • Increased email click rate by 5% by including personalized value add such as resource articles, podcasts, or app recommendations based on subscribers' email behavior
  • In charge of ideation of monthly and quarterly email lifecycle strategies that involve key stakeholders such as editorial, web operation, marketing analytics, and creative creation.
  • Assisted in increasing podcast subscriptions by 25% and app downloads by 15% by identifying cross-promotion opportunities in the organization newsletter and ad hoc sends
  • Constructed SQLs by utilizing robust criteria identifiers that included a multi-tag filing structure that averaged 50K subscribers per email.
  • Oversaw an email database of over 500K subscribers, consisting of an English and Spanish audience with an average growth of 1K subscribers a week.
  • Developed three unique welcome series automations in Active Campaign with personalized content that has an average open rate of 48%, click-through rate of 6% and has an average of 700+ signups a month that enter the automation series.
  • Deployed 15+ Ad Hoc email monthly through Mailchimp.
  • Utilized Airtable to coordinate content calendar along with work with cross-functional teams such as editorial to exchange repository information that was needed for campaign initiatives
  • Collaborated with Web Ops to develop 10 landing and 7 pop-up pages to increase email signups opportunities by 30%.

Safelite Auto Glass

Email Marketing Analyst
05.2021 - 08.2021

Job overview

    • Primary facilitator for all transactional and API call B2B emails for over 150 vendors.
    • Complied over 40+ campaigns inside of Miro to visually display journey flow in additional to trigger behavior in over 25+ automations.
    • Oversaw development and execution for all email campaigns inside of the following automations programs; appointment reminder, e-receipt, appointment scheduled, etc.
    • Utilize Wrike to manage 20+ B2B email workflow to ensure all projects are on track
    • Edit HTML & CSS inside of each email to follow UX design guidelines for email personalization
    • Executed audience selection criteria by developing SQLs within the marketing automation tool inside of SalesForce Marketing Cloud.

Home Depot

Email Marketing Manager
10.2020 - 02.2021

Job overview

    • In charge of creating, testing and deploying over 20+ Ad Hoc email campaigns inside of Acoustic that contained approx. 500K subscribers and generated 100K in revenue per campaign.
    • Utilized testing tools such as Litmus to QA all email campaign against all email providers such as Gmail, AOL and Yahoo in ensure proper email functionality.
    • Project managed all email tasks utilized Trello, Jira and Work Front to ensure deadlines were met.
    • Led email A/B testing project to increase click-through rate by 36% by adding personalized subject lines, questions, and promotional offers
    • Developed 20+ email automations in Acoustic to place customers in the proper segment based on their purchasing behavior.
    • Worked cross-functionally with digital streams on the planning, strategy, and execution of digital and innovation projects included in the Direct Digital Marketing roadmap, including triggers, automation journeys, and data capture projects.
    • Evaluated email reporting dashboard in Tableau to monitor the overall health of the campaign in additional to revenue generation to develop monthly presentation to executives.

Fusion Academy

Marketing and Operations Associate
12.2019 - 10.2020

Job overview

    • Crafted and sent monthly e-newsletters to 200+ subscribed contacts using Pardot Developed automations using Pardot for SQL and MQL by placing appropriate triggers to improve the customer journey
    • Increased Facebook post engagement by 83%. Boosted page views by 15% and improved post reach by 70%
    • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
    • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.

History And Heraldry

Digital Marketing Specialist
05.2017 - 02.2019

Job overview

    • Developed a multi-platform marketing strategy advertising campaign which increased our social media following by 30%, engagement by more than 65%, and direct messages from customers by 20%
    • After the roll-out of new digital and social media strategies, improved customer outreach by 40% and reorder sales by 15%
    • In charge of outlining marketing plans for 50+ new product launches to hit the market
    • Planned and wrote over 60+ emails, 40+ social media posts, and 20+ ads and 10+ designed landing pages to collect leads
    • Developed product sales presentations for high-profile accounts such as Target, Toys R Us, and Millard's
    • Handled website product placement on WordPress by inputting product information, SKU, and product description to allow our customers to buy online
    • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
    • Maintained Amazon Vendor Central store from for over 100+ SKU. This included placing new products on the side, handling customer questions, fulfilling Amazon replenishment request and more.

Skills

  • Competitive Analysis
  • Strategic Planning and Alignment
  • Demand Generation
  • Creative Team Collaboration
  • Lead Generation Campaigns
  • Segment Strategies
  • Analytical Support
  • Customer Retention Strategies
  • Product LifeCycle Management
  • Creative Strategies
  • Channel Optimization
  • Salesforce CRM Software

Timeline

Lifecycle Email Marketing Manager

Indeed
10.2023 - Current

Email Marketing Automation Manager

Sentara Healthcare
02.2023 - 10.2023

Email Marketing Associate

Bed Bath & Beyond
04.2022 - 01.2023

Email Marketing Manager

Understood.org
08.2021 - 04.2022

Email Marketing Analyst

Safelite Auto Glass
05.2021 - 08.2021

Email Marketing Manager

Home Depot
10.2020 - 02.2021

Baker University

MBA from Business Administration
05.2020 - 05.2021

Marketing and Operations Associate

Fusion Academy
12.2019 - 10.2020

Digital Marketing Specialist

History And Heraldry
05.2017 - 02.2019

University of Florida

Bachelor of Arts from Public Relations
05.2015 - 05.2018

Software Proficiency

  • Zeta
  • Commshub / Raven
  • Sales Force Marketing Cloud
  • Constant Contact
  • Mail Chimp
  • Active Campaign
  • Pardot
  • Hubspot
  • Active Campaign
  • Work Front
  • Wrike
  • Jira
  • Asana
  • Looker
  • Tableau
  • Google Analytics
  • Presto
  • Litmus
  • Figma
  • Email on Acid
Availability
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LinkedIn

https://www.linkedin.com/in/destinymmartinez/

Education

Baker University
Baldwin City

MBA from Business Administration
05.2020 - 05.2021

University of Florida
Gainesville, FL

Bachelor of Arts from Public Relations
05.2015 - 05.2018

Languages

English
Native or Bilingual

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Destiny KnightEmail Marketing Manager