Destiny McClendon

Led integrated media strategy ane execution for public facing campaigns within the Travel & Destinations vertical, managing seasonal campaigns for clients such as Visit Indiana and Southern COok County (Outside Chicago). Oversaw full funnel campaign development, from audience strategy to performance reporting across both digital and traditional media channels.

• Directed full media planning and buying across digital and traditional channels for multi-market campaigns with a total media spend of $6.1M; individual campaign budgets ranged from $50,000 to $850K+
• Developed and executed full-funnel digital and traditional media strategies across paid social (Meta, Pinterest, Reddit), search (Google), programmatic (StackAdapt), CTV, Audio, TV, Radio, OOH/DOOH and print to maximize visibility a d conversions across all touchpoints.
• Developed and implemented creative and audience testing frameworks that improved campaign efficiency and performance across channels.
• Managed client facing and partner communication, including RFP responses and proposals, strategic planning, and weekly reporting presentations serving as a lead point of contact for partners.
• Oversaw influencer campaign execution, aligning content creators with state destinations to boost reach , engagement and conversion.
• Collaborated cross-functionally with creative, data/analytics, project management and strategy teams to ensure alignment across assets, landing pages, and media tactics.
• Utilized Domo for performance reporting, campaign pacing and executive insights, regularly leading weekly internal and client reporting meetings to inform optimization and ensure KPI alignment.

Led the planning, execution, and optimization of digital campaigns across various channels, including programmatic, social, and search, ensuring alignment with client goals and maximizing performance outcomes.

• Managed the end-to-end execution of digital campaigns, including creative coordination, ad staging, targeting, and tracking implementation, resulting in a 20% improvement in overall campaign ROI.
• Led and optimized campaigns with a monthly budget of $280,000, delivering a 20% increase in client ROI through data-driven decisions.
• Collaborated closely with Account Managers, Creative Managers, and technical teams to troubleshoot operational issues and optimize campaign performance.
• Conducted A/B testing on creative, messaging, and targeting, increasing engagement rates by 30%.
• Delivered detailed performance reports with actionable insights, helping clients improve future campaign outcomes.

Oversaw multi-channel paid media campaigns, including programmatic, search, and social, specializing in Facebook ads, delivering data-driven results that consistently met or exceeded client objectives.

• Developed strategies for optimizing ad placements, targeting, and creative based on client needs and platform insights.
• Successfully managed monthly budgets of up to $60,000, consistently exceeding client ROI targets through data analysis and performance optimization.
• Monitored and adjusted campaign pacing, targeting, and budget allocation, ensuring optimal performance throughout the campaign lifecycle.
• Generated detailed client-facing reports, including performance insights, ROI analysis, and recommendations for future improvements.
• Utilized advanced ad tracking and measurement methodologies to troubleshoot and optimize campaigns in real-time.

Managed digital ad operations for several B2B publications, ensuring campaigns were executed efficiently and on time.

• Handled ad staging, trafficking, and tracking implementation using Google Ad Manager and Omeda, achieving error-free deployments.
• Collected and coordinated creative assets from clients, ensuring timely campaign launches.
• Provided post-campaign reporting, offering insights on performance metrics, viewability, and pacing.

Built and managed a strong social media presence for an independent multimedia platform focused on giving independent artists a voice. Successfully grew engagement and brand visibility through creative content and strategic campaigns.

• Developed and executed content strategies across Facebook, Instagram, Twitter, and YouTube, increasing audience size by 60% over four years.
• Designed and produced visual content (graphics, videos, and GIFs) using Canva and Adobe Creative Suite, resulting in higher engagement rates.
• Created and maintained a content calendar to ensure consistent posting and alignment with brand messaging.
• Managed social media communities, ensuring timely responses to comments and messages, building a loyal and engaged following.
• Authored fresh and engaging press releases and prepared complete press kits.