Summary
Overview
Work History
Education
Skills
Websites
Certification
Honors Awards
Languages
Timeline
Generic

Destiny Munoz-Semple

Minneapolis,MN

Summary

As the Field Marketing Manager at CANN, I developed and implemented marketing plans to promote the leading low-dose cannabis beverage brand in the US. I managed a team of field marketing specialists and brand ambassadors, conducted market research and analysis, and evaluate the effectiveness of marketing campaigns. I also managed relationships with vendors and partners to ensure successful execution of marketing programs. Before joining CANN, I was a coordinator and project manager for humanKIND Casting Collective, where who was the partner to Meta Platforms, Inc to research and develop stories for multiple marketing campaigns. I have over 5 years of experience in marketing, research, and project management, and I have skills in interpersonal communication, organization, and collaboration. I am passionate about creating engaging and authentic marketing experiences that connect with diverse audiences and drive positive social change. I am a results-oriented Field Marketing Manager with 7 years of experience in creating demand for products in CPG and for driving awareness for multiple campaigns. I have built and developed teams of over 50 well trained folks. I pride myself on myself excellent interpersonal and analytical skills.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Field Marketing Manager

CANN
06.2023 - Current

Responsibilities:

  • Develop marketing collateral and field trade materials based on the overall strategy
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Created and executed rebate and affiliate programs to reach our audience of buyers and influencers.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Championed innovative solutions to address market challenges, positioning the company as an industry leader in the region.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Drove sales growth by collaborating closely with sales teams to develop effective messaging and collateral materials.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Developed customized training materials for sales teams, resulting in improved product knowledge and sales performance.
  • Coordinated cross-functional teams for successful product launches and promotions.
  • Created and managed social media campaigns to increase brand engagement.
  • Increased conversion rates by tailoring messaging and collateral to target audiences.
  • Wrote and distributed press releases to increase brand visibility.
  • Manage relationships with vendors and partners to ensure successful execution of marketing programs
  • Conceptualize and execute the local field marketing strategy, producing local community-building events, supporting dispensary events, working with local influencers, scheduling and staffing product demos, all to increase our overarching regional sales volume and velocity goals.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Coordinator/Project Manager

Meta Platforms, Inc. (humanKIND Casting)
09.2021 - 12.2022
  • A humanKIND Collective company: Main partnership with Meta Platforms
  • HumanKIND focuses on casting real stories and real people for brands, agencies, and production companies
  • Partner with Meta Platforms Core Role - Coordinate for hK daily business - Project Manage along w/ lead producers and PM's - Assistant to Executive Producer - talent releases / contract support Secondary Role - Manage incoming UGC & Trackers - hK Social Media Support - Individual Vetting backup Support: Stepping in as a casting producer on multiple projects
  • Entered data, generated reports, and produced tracking documents.
  • Delegated tasks to administrative support staff to organize and improve office efficiency.

Advocacy Associate

Apparatus GBC
12.2020 - 09.2021
  • At Apparatus, we are experts in getting people to care about issues of public concern and to act individually and collectively to make a difference
  • As a General Benefit Corporation, we have a mission-level commitment to advancing a cleaner environment, a fairer economy, and a more just society
  • We offer our services exclusively to clients and projects that seek to serve the common good
  • We are not hired guns but, rather, partners and advocates who are invested in our clients' goals
  • In working to deliver project-specific outcomes, we also work to build political and public support for our clients' broader mission and priorities whenever possible.

Civic Engagement Organizer

Planned Parenthood North Central States
01.2020 - 12.2020
  • Civic Engagement Organizer has lead responsibility for building a network of activists and leaders for the organization
  • The Civic Engagement Organizer is responsible for building volunteer teams, educating the public about the 2020 census, registering people to vote through field organizing tactics, collecting voter pledge cards, engaging health center visitors through civic engagement education, and working with coalition partners
  • The Civic Engagement Organizer is an advocate in implementing our mission of 'Affirming the human right to reproductive health and freedom.'

Education

Bachelor of Arts (BA) - Political Science and Government, Romance Languages, Literatures, and Linguistics

St. Catherine University
06.2018

Bachelor's degree - Cultural Studies/Critical Theory and Analysis

CIEE Summer Study Abroad: LISBON PORTUGAL
01.2016

Bachelor's degree - Study abroad

Global Studies At Arcadia University: BARCELONA
01.2015

Skills

  • Staff Management
  • Relationship Building
  • Performance Evaluations
  • Market Research Analysis
  • Goal-Oriented
  • Project Management
  • Campaign Development
  • Content Curation
  • Marketing Program Management
  • Competitor Analysis
  • SEO Optimization
  • Public and Media Relations
  • Partnership Development

Certification

  • Alchemy A101
  • First Aid, CPR and AED
  • R102: Preschool Fundamentals: Hands On Training by USA Gymnastics
  • W200: Development Coaches Course: Hands on Training by USA Gymnastics
  • U100 Fundamentals of Gymnastics Instruction by USA Gymnastics

Honors Awards

  • St. Catherine University Merit Scholarships- Dean's Scholarship
  • St. Catherine University Dean's List


Languages

French
Native or Bilingual
Spanish
Native or Bilingual
Italian
Full Professional
Portuguese
Limited Working

Timeline

Field Marketing Manager

CANN
06.2023 - Current

Coordinator/Project Manager

Meta Platforms, Inc. (humanKIND Casting)
09.2021 - 12.2022

Advocacy Associate

Apparatus GBC
12.2020 - 09.2021

Civic Engagement Organizer

Planned Parenthood North Central States
01.2020 - 12.2020

Bachelor of Arts (BA) - Political Science and Government, Romance Languages, Literatures, and Linguistics

St. Catherine University

Bachelor's degree - Cultural Studies/Critical Theory and Analysis

CIEE Summer Study Abroad: LISBON PORTUGAL

Bachelor's degree - Study abroad

Global Studies At Arcadia University: BARCELONA
Destiny Munoz-Semple