Destiny Rivera
Chicago,United States
Summary
Driven professional with solid background in marketing, website development and social media strategy across diverse industries. Seeking to leverage substantial target achievement to progress within growing sector. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator
Carnivale Chicago
07.2024 - Current
- Planned and executed internal and external marketing events.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Boosted sales by designing and executing creative email marketing campaigns.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Tracked and reported on marketing campaign responses.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Marketing Director
National School Of Baseball
12.2023 - 12.2024
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Managed marketing budget for maximum ROI.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created content and promotional materials to drive engagement and conversions.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Conducted market research to identify emerging trends and adjust marketing strategies accordingly.
Social Media Marketing Manager
Alexandra Marks Jewelry
08.2023 - 02.2024
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
- Applied current editing and photography tools to tell great stories.
- Developed original content using social listening and independent sources.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Analyzed conversion and bounce rates to measure success of content.
Marketing Director
St. John Berchmans School
06.2020 - 08.2023
- Planned and executed new strategies to increase enrollment.
- Monitored social media trends to remain ahead of competitor activity and deliver what consumers want.
- Managed communications across social media channels, maintaining professional brand style and voice.
- Collaborated effectively with marketing teams to deliver robust marketing strategy across various projects.
- Used exceptional communication and relationship-building skills to network effectively and productively.
- Planned and implemented integrated search, display and video campaigns on platforms.
- Sourced, optimized and uploaded new content and images.
- Managed third-party platforms to deliver wide-reaching digital marketing campaigns.
- Devised and executed innovative creative copy, maximizing brand engagement and reach.
Brand Development Manager
Taste Budz
01.2020 - 12.2020
- Oversaw and mentored business development personnel to optimise performance.
- Developed brand identity with distinctive graphic style and tone for all company communications, conveying clear message to consumers.
- Established commercial brands through consistent communications, generating increased sales volume.
- Empowered marketing team to deliver best-in-class creative campaign development and brand engagement.
- Contributed to development of brand visual identity, keeping consistent application of brand style guide.
Administrative Assistant
St. John BerchmansSchool
01.2019 - 06.2020
- Received, sorted and directed incoming mail to maintain good communication channels.
- Greeted visitors and appropriately directed to designated areas.
- Performed administrative tasks, document management and report development for inter-departmental use.
- Updated client correspondence files and noted additions in file index.
- Answered and managed incoming and outgoing calls while recording accurate messages.
- Coordinated communications between various departments to schedule meetings and keep company informed on critical matters.
- Kept office operations running smoothly and efficiently by implementing procedure and policy improvements.
- Received and responded to high-volume correspondence via email and live chat.
Education
Bachelor of Science in Business - Marketing
DePaul University
2025
Associate of Arts - Business Economics
Harold Washington College
2023
Skills
- Marketing strategy development
- Brand-building strategies
- Search Engine Optimization Practices
- Presentations and proposals
- Internet and e-mail marketing
- Competitive and trend analysis
- Facebook, Twitter, TikTok and Instagram proficient
- Business development
- Competitor Review
- Versed in Sprout Social
- Google Ads Certification
Education
other,other
Timeline
Marketing Coordinator
Carnivale Chicago
07.2024 - Current
Marketing Director
National School Of Baseball
12.2023 - 12.2024
Social Media Marketing Manager
Alexandra Marks Jewelry
08.2023 - 02.2024
Marketing Director
St. John Berchmans School
06.2020 - 08.2023
Brand Development Manager
Taste Budz
01.2020 - 12.2020
Administrative Assistant
St. John BerchmansSchool
01.2019 - 06.2020
Associate of Arts - Business Economics
Harold Washington College
Bachelor of Science in Business - Marketing
DePaul University
Similar Profiles
Margaret McGannMargaret McGann
Event Sales Manager at CarnivaleEvent Sales Manager at Carnivale
Andrea JacksonAndrea Jackson
FOH Manager at Carnivale RestaurantFOH Manager at Carnivale Restaurant
AMIT BISHTAMIT BISHT
COMMIS – 1 CHEF at CARNIVALE THEMED RESTAURANT & BARCOMMIS – 1 CHEF at CARNIVALE THEMED RESTAURANT & BAR
Samantha PolecatSamantha Polecat
Server at MorrettiServer at Morretti
ERWIN AZURDIAERWIN AZURDIA
Lead Material Logistics at Spirit AirlinesLead Material Logistics at Spirit Airlines