Destiny Washington
Director of Marketing
Austin,TX
Summary
With over 10 years of extensive and broad-spectrum experience, I bring specialized marketing expertise to the table. My genuine commitment to success is evident in my track record of managing and executing integrated digital strategies across social media, email, web, and mobile platforms. I have a proven ability to enhance brand visibility, drive sales, and optimize audience engagement through data-driven marketing initiatives. As a skilled leader, I excel at managing teams, digital assets, and creating content strategies that align with business objectives to effectively drive revenue growth.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Founder & Marketing Strategist
The Brand Hub by Destiny Washington
02.2023 - Current
- Founded and managed a marketing and branding company specializing in real estate, working with multiple real estate agencies to develop customized marketing strategies that drive brand awareness and lead generation
- Provide end-to-end marketing services, including digital strategy, content creation, social media management, and SEO, resulting in increased visibility and engagement for clients
- Collaborate directly with real estate agents and brokers to create tailored campaigns and brand positioning that align with business objectives and industry trends
- Oversee client budgets and resource allocation, ensuring efficient use of marketing dollars while achieving high ROI
- Execute data-driven marketing campaigns and optimized CRM usage for lead tracking and client engagement, helping clients strengthen their sales pipeline
- Developing strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Establishing a successful business by identifying market needs and developing innovative solutions.
Senior Marketing Manager
Priority Settlement Group
06.2023 - 12.2024
- Increased regional brand recognition by 25% by formulating and deploying impactful digital marketing strategies across social media and email channels
- Developed and led comprehensive digital marketing strategies that increased brand visibility by 25% through targeted social media, email campaigns, and SEO initiatives, aligning with sales targets
- Managed the marketing budget to maximize ROI, tracking expenses, and optimizing resources to meet financial objectives
- Built and led a cross-functional marketing team, coordinating efforts with Sales and external vendors to align messaging and drive engagement
- Leveraged CRM platforms for audience segmentation, campaign management, and customer insights, improving lead nurturing and conversion
- Led content marketing efforts, overseeing the creation of digital assets to ensure consistent brand messaging across all platforms
- Directed event marketing strategies for corporate webinars and virtual events, increasing attendance and brand exposure
Marketing & Communications Manager
Vista Title
07.2020 - 06.2023
- Company Overview: (Builder Title Company)
- Spearheaded brand strategy development, establishing a distinct voice and positioning that increased market share by 15%
- Directed the execution of digital marketing campaigns that drove a 45% increase in website traffic and client retention through data-driven content and targeted social media efforts
- Oversaw budget allocations for digital, event, and content marketing efforts, ensuring effective use of resources to achieve high ROI
- Managed PR and community marketing initiatives, including branded events and community engagement programs, enhancing local brand awareness
- Collaborated closely with Sales to align marketing initiatives with revenue goals, developing lead generation strategies that strengthened the sales pipeline
- Led CRM optimization efforts, using data insights to improve customer engagement and streamline lead management
- (Builder Title Company)
Assistant Escrow Manager / Event Coordinator
Bspoke Title
06.2020 - 09.2021
- Improved event operational efficiency by streamlining processes, resulting in 20% higher client engagement and overall satisfaction
- Led data integrity initiatives, ensuring accurate financial reporting and enhancing internal and external stakeholder communication
- Managed key event operations, including large-scale industry conferences, to enhance company visibility and networking opportunities
- Trained and mentored team members on best practices in event coordination, logistics, and vendor management, improving team performance and event outcomes
Escrow Assistant/ Junior Escrow Officer
Vista Title
06.2020 - 06.2021
- Company Overview: (Builder Title Company)
- Oversaw escrow accounts, ensuring proper management and disbursement of large sums, while adhering to all financial agreements and regulatory requirements
- Directed title clearing processes, collaborating with underwriters and title officers to resolve complex title issues, ensuring all conditions were satisfied for successful closings
- Provided strategic oversight on client accounts, delivering regular updates and ensuring superior customer service throughout the escrow lifecycle
- Ensured full compliance with federal, state, and company regulations, mitigating risks and protecting the organization from liability
- (Builder Title Company)
Director of Operations and Marketing Communications
Imprint Realty
05.2016 - 06.2020
- Developed and executed a comprehensive brand strategy to enhance company visibility, resulting in a 75% increase in client engagement
- Managed the marketing budget, vendor contracts, and logistics, ensuring resources were effectively allocated to support growth objectives
- Directed content creation and digital marketing efforts across social media, email, and web channels, achieving consistent brand messaging and audience growth
- Collaborated with cross-functional teams in Sales, Operations, and external vendors to drive alignment and optimize marketing strategies for increased impact
- Conducted market research and competitor analysis to inform strategy, spotting trends that allowed for innovative marketing approaches
- Oversaw event planning and execution for community initiatives, corporate events, and client engagements, creating memorable experiences that enhanced the brand
Education
Bachelor of Business Administration - Management
Tennessee State University
Nashville, Tennessee 05.2016 - 5 2020
Associates of Arts - undefined
Hill College
Hillsboro, Texas 05.2016 - 5 2018
Skills
Strategic Marketing
Certification
Licensed Escrow Officer, #2767538
Timeline
Senior Marketing Manager
Priority Settlement Group
06.2023 - 12.2024
Founder & Marketing Strategist
The Brand Hub by Destiny Washington
02.2023 - Current
Marketing & Communications Manager
Vista Title
07.2020 - 06.2023
Assistant Escrow Manager / Event Coordinator
Bspoke Title
06.2020 - 09.2021
Escrow Assistant/ Junior Escrow Officer
Vista Title
06.2020 - 06.2021
Director of Operations and Marketing Communications
Imprint Realty
05.2016 - 06.2020
Bachelor of Business Administration - Management
Tennessee State University
05.2016 - 5 2020
Associates of Arts - undefined
Hill College
05.2016 - 5 2018
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