Destiny Zitkus
New York,NY
Summary
Dynamic leader with a proven track record at Stila Cosmetics, adept in strategic planning and leadership. Excelled in fostering key partnerships and driving growth, achieving a notable turnaround and surpassing financial targets. Skilled in team building and customer experience, my approach significantly elevated brand awareness and sales, embodying a blend of innovative marketing strategies and effective talent acquisition.
Overview
10
10
years of professional experience
Work History
Sales and Artistry Executive
Stila Cosmetics
05.2023 - Current
- Spearheaded strategic planning initiatives, driving substantial growth and market presence.
- Enhanced company reputation by collaborating with industry leaders and stakeholders.
- Cultivated key partnerships to expand business opportunities and drive growth.
- Fostered a culture of excellence, leading high-performing teams to exceed objectives.
- Exceeded financial targets, optimizing resource allocation and cost management.
- Enhanced customer satisfaction with strategic improvements in service delivery.
- Elevated brand awareness with effective marketing and public relations strategies.
- Reviewed employee concerns and new opportunities to drive business strategies.
- Interviewed, recruited and trained new onboarding candidates.
- Orchestrated successful turnaround strategy for underperforming business units, restoring profitability within year.
- Trained and guided team members to maintain high productivity and performance metrics.
- Interacted well with customers to build connections and nurture relationships.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Assisted Director of Artistry and marketing teams with PR events, social media initiatives, all shoots based in NYC and Fashion Week FW 2023, SS 2024
Influencer Marketing Coordinator
Scout Digital Co
05.2022 - 05.2023
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Developed and executed promotional campaigns to drive brand awareness and sales.
- Collaborated with marketing team to create and implement promotional campaigns.
- Tracked and reported on marketing campaign responses.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Fostered partnerships with influencers and industry leaders, amplifying brand message and reach.
- Developed comprehensive market research reports to inform strategic planning, identifying new opportunities for growth.
- Analyzed campaign performance data to refine marketing strategies, leading to better targeting and engagement.
- Boosted brand visibility on social media platforms by designing and implementing targeted marketing campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Optimized budget allocations for marketing campaigns, maximizing return on investment.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Brand Ambassador
Stila Cosmetics
01.2022 - 05.2023
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas at Ulta.
- Communicated product information with confidence and educated consumers about company.
- Educated consumers about product benefits, leading to increased interest and sales conversions.
- Provided valuable feedback to clients regarding consumer reactions, preferences, and suggestions for improvements based on firsthand experience promoting their products.
- Designed, filled, and arranged eye-catching product floorsets to increase sales.
- Organized and stocked merchandise to keep necessary levels for sales demand.
- Maintained clean, organized and professional work environment.
- Worked with team to achieve sales goals for products.
- Trained Ulta brand ambassadors, ensuring consistency and quality in brand representation.
Brand Ambassador
COTY
10.2021 - 06.2022
- Boosted sales through effective collaboration with store staff at Ulta and Sephora to promote products in high-traffic areas.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Communicated product information with confidence and educated consumers about company.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Educated consumers about product benefits, leading to increased interest and sales conversions.
- Drove customer engagement by creating interactive activities that showcased the unique features of promoted products.
- Designed, filled, and arranged eye-catching product floorsets to increase sales.
- Strengthened relationships with retail partners by providing exceptional support, education, and communication on products and promotions.
Brand Ambassador
Christian Louboutin Beaute
11.2018 - 10.2021
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Generated leads for future business opportunities by collecting customer contact information during promotional events.
- Educated consumers about product benefits, leading to increased interest and sales conversions.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Increased social media presence for various brands by generating quality content during marketing events and sharing it on multiple platforms.
- Increased social media engagement by creating and sharing appealing content about brand.
Cosmetic Counter Manager
Yves Saint Laurent Beaute
11.2014 - 11.2018
- Planned and prepared for special events, adjusting employee schedules and inventory to achieve smooth, efficient department operations.
- Ordered supplies and inventory for cosmetics counter averaging $87,000 per month in sales.
- Greeted and assisted customers within minutes of approaching cosmetic counter.
- Fostered a positive work atmosphere through open communication channels among team members.
- Organized in-store events to showcase new products, driving sales growth and increased brand awareness.
- Improved overall efficiency at the cosmetic counter by implementing new organizational systems for inventory management.
- Provided exceptional customer service by addressing concerns promptly and maintaining a professional demeanor under pressure.
- Managed inventory levels effectively, ensuring the availability of best-selling products at all times.
- Achieved sales goals consistently by employing effective selling techniques and product knowledge expertise.
- Enhanced customer satisfaction by providing personalized consultations and product recommendations.
- Led a team of award winning beauty advisors to achieve sales targets and deliver exceptional customer service resulting in winning the Top Retail Achievement Award by the YSL division of L'Oreal at our annual summit 3 years in a row and hitting our first ever $1,000,000 in sales in 2016.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
Education
BBA - Finance
Baruch College
New York, NY05-2024
Associate of Applied Science - Business Administration
LaGuardia Community College
Long Island City, NY01-2022
High School Diploma -
St. Francis Preparatory
Fresh Meadows, NY 06-2013
Skills
- Strategic planning
- Leadership
- Project management
- Financial management
- Decision making
- Team building
- Customer experience
- Staff training
- Account management
- Marketing
- Administrative skills
- Talent acquisition
Timeline
Sales and Artistry Executive
Stila Cosmetics
05.2023 - Current
Influencer Marketing Coordinator
Scout Digital Co
05.2022 - 05.2023
Brand Ambassador
Stila Cosmetics
01.2022 - 05.2023
Brand Ambassador
COTY
10.2021 - 06.2022
Brand Ambassador
Christian Louboutin Beaute
11.2018 - 10.2021
Cosmetic Counter Manager
Yves Saint Laurent Beaute
11.2014 - 11.2018
BBA - Finance
Baruch College
Associate of Applied Science - Business Administration
LaGuardia Community College
High School Diploma -
St. Francis Preparatory
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