Hi, I’m
Destiny M. De Leon
Marketing Manager of Brand Experience Specializing In NYC partnerships
New York,NY
Overview
8
years of professional experience
Work History
Puma New York, NY
Marketing Manager for Brand Experience
03.2020 - Current
Job overview
- Coordinates visual merchandising projects to elevate the store's aesthetic appeal and drive increased foot traffic to store Increasing business opportunities and customer engagement.
- Leads and mentors a diverse team of merchandisers from Wholesale to Flagship to Outlet stores by fostering a collaborative environment that promotes alignment with retail excellence objectives and supports continuous progression.
- Manages internal communications, remains adaptable to address unforeseen challenges, and formulates creative action plans to overcome obstacles and meet urgent deadlines.
- Develops innovative solutions to adapt to new creative directions, while upholding brand consistency and delivering impactful visual displays that resinate with target audience.
- Generates insightful reports and leverages data driven insights to make educated decisions and recommend strategic improvements for optimizing visual merchandising to enhance store performance .
- Increases brand awareness and reinforces brand image by developing creative windows and store displays for retail locations with great detail, ensuring precision and consistency in all displays.
- Remains updated on current trends and business intelligence reports to proactively spear head visual merchandising projects and optimize revenue acquisition.
Classic Material NY New York, NY
Creative Director
03.2018 - Current
Job overview
- Facilitates meetings and articulates visual strategies and concepts through clear and effective communication, promoting collaboration and alignment with internal teams and stakeholders.
- Constructs visually compelling presentations using PowerPoint to effectively communicate visual strategies, ideas, and reports to stakeholders and team members.
- Manages social media platforms and analyzes user engagement to determine campaign effectiveness with a reach of 40K customers.
- Serves as the primary point of contact for clients and develops strong relationships with clients to better understand their needs, address concerns and ensure extraordinary customer satisfaction.
- Creates custom designs and illustrations for merchandising and marketing purposes, which reinforces the brand image and attracts new business.
- Partners with key project stakeholders to assess and approve layouts, copy design, and other related material.
Ascena RetailNew York, NY
Assistant Manager of Visual Merchandising
02.2016 - 03.2020
Job overview
- Managed and oversaw nationwide visual merchandising projects for 126 stores by handling corporate communications and providing subject matter expertise regarding merchandising operations.
- Captured and edited high-quality images of visuals merchandising displays and window executions for documentation and analysis.
- Conducted seasonal presentations, meetings, and conference calls with regional management teams to ensure compliance with store standards and navigate ambiguous circumstances.
- Developed creative strategies to encourage mass appeal and attract varied audiences within a general demographic.
- Evaluated ongoing trends among social media and general population lifestyles, then integrated those findings into visual merchandising strategies.
Education
City College of New York New York, NY
Bachelor of Arts from Art
University Overview
Fashion Institute of TechnologyNew York, NY
Associate of Arts from Photography
University Overview
Skills
Visual Merchandising
Leadership & Team Management
Communication & Presentation
Client Relationship Management Collaboration & Teamwork
Attention to detail
Styling and Brand Recognition
Time Management & Prioritization
Analytical & Critical Thinking
Creative Problem-solving
Organized & Resourceful
Multi-Store Environment
PowerPoint & Photography
Data Analysis
Timeline
Marketing Manager for Brand Experience
Puma
03.2020 - Current
Creative Director
Classic Material NY
03.2018 - Current
Assistant Manager of Visual Merchandising
Ascena Retail
02.2016 - 03.2020
City College of New York
Bachelor of Arts from Art
Fashion Institute of Technology
Associate of Arts from Photography