Dev Sreerama

• Led the design and implementation of user-centric digital experiences, resulting in a 25% increase in customer engagement.

• Managed the onboarding and collaboration with four design agencies, ensuring cohesive brand representation across platforms.

• Developed and enforced digital brand standards, enhancing consistency and user trust.

• Facilitated cross-functional collaboration, reducing project turnaround times from one week to two days.

• Directed multiple successful product launches, including a comprehensive site refresh and the introduction of new service packages.

• Transformed design processes for DIRECTV for Business, improving workflow efficiency by 30%.

• Conducted weekly design reviews with agency partners, establishing robust design guidelines.

• Led the transition from Sketch to Figma, developing an internal component library that streamlined design consistency.

• Played a pivotal role in the successful launch of the DIRECTV Stream platform.

• Led design efforts in the rebranding of DIRECTV post-AT&T separation, enhancing brand identity and market presence.

• Implemented innovative UX enhancements, boosting digital sales by 150%.

• Collaborated with the UX/UI team to design a streamlined website, improving customer interaction and click-through rates.

• Led the UX redesign for the launch of AT&T TV, targeting a younger demographic to enhance user experience.

• Conceptualized and art-directed a new ATT.com, presenting customer-focused product placements through customizable modular components.

• Partnered closely with producers, copywriters, and various marketing and development team members to consistently improve online customer engagement.

• Strategized, shaped, and redesigned all aspects of the designer jewelry brand, from set design and original photography to art direction of video shoots, pop-up stores, print media, email marketing, and product sales.

• Planned, scheduled, wrote, and designed every facet of social media campaigns, tripling the brand's social media following.

• Played an instrumental role in evolving the brand into a modern and successful enterprise.

• LifeSaver - FinTech: Managed and designed all activities pertaining to branding, web design, and print, creating a holistic FinTech brand targeted to a new generation of users.

• Global Strategy Group - Political PR: Collaborated on rebranding efforts, designing print collateral and digital media for clients such as Subaru and NYC MTA.

• William Raymond Communications - Sports PR: Consulted on branding, digital marketing, and social media strategy, creating presentation templates aligned with new branding guidelines.

• The Solution Senter - Law Consulting: Worked directly with the CEO to shape all aspects of branding, web design, and social media strategy.

• Plitz Fashion Marketing - NYFW: Innovated new ways to help brands and models market themselves on various social media platforms, editing videos and photos for fashion week.