Dev Yadav

Gurugram,India

Summary

Results-driven Performance Marketer with over 2 years of experience in customer acquisition, growth marketing, and e-commerce. Expertise in managing and optimizing marketing campaigns across various platforms, with a proven track record of managing substantial marketing budgets and achieving revenue targets. Adept at building strong client relationships and translating business objectives into successful marketing strategies. Passionate about leveraging data to drive growth and deliver outstanding results.

Overview

years of professional experience

Certification

Work History

Jr. Media Analyst

Adsparkx Media

07.2023 - Current

Managed and optimized paid and owned marketing channels for multiple client accounts, delivering targeted results and driving revenue growth
Collaborated with Growth Marketing Managers to develop and implement comprehensive marketing strategies across various platforms including Google Ads, Facebook Ads, Pinterest, TikTok, Snapchat, and Email
Successfully managed performance marketing budgets exceeding $200k, consistently meeting and exceeding revenue targets and KPIs
Conducted thorough campaign performance analysis, forecasting, and optimization to ensure cost efficiency and maximum ROI
Reported progress, results, and strategic recommendations to account managers, clients, and the larger team, ensuring transparent communication and alignment with business goals
Contributed to internal projects aimed at achieving business objectives and enhancing team performance
Crafted Winning Video Ad Creatives and Scripts for Social Media Ad Campaigns: Applied creative prowess to design compelling video ad content and scripts, driving engagement on social media platforms and reinforcing brand messaging.

Growth Marketer

Optimum Wellness Academy

01.2023 - 06.2023

Collaborated with a renowned Nutrition Academy and personal training coach to optimize Google and Facebook ad campaigns
Spearheaded initiatives for a mobile application, significantly boosting both revenue and visibility
Implemented strategic measures that resulted in a noticeable increase in the app's financial performance.

Paid Ads Intern

Storiyaan

06.2022 - 12.2022

Ads Management Expertise: Successfully managed advertising campaigns for over 20 businesses, specializing in both e-commerce brands and lead generation businesses
Diverse Industry Experience: Acquired comprehensive experience across various sectors, including: Publishing House, Coaching Institutes, Content Creator, Social Media Agency, Self-Growth Coaches, Travel Agency, Consulting Business
Business Landscape Understanding: Developed a nuanced understanding of the business landscape through exposure to a wide array of industries.

Education

Bachelor's - Science (Mathematics)

Bundelkhand University

Jhansi, Uttar Pradesh

06.2023

Skills

Marketing Platforms: Google Ads, Facebook Ads Manager, Pinterest, TikTok, Snapchat, Email Marketing - 2 years
Data Analysis: Campaign performance analysis, forecasting, optimization - 2 years
Account Management: Strong client relationship building, strategic planning, and execution - 2 years

Budget Management: Experienced in managing $200k performance marketing budgets - 2 years
Communication: Effective reporting, presentation, and collaborative skills - 2 years
Entrepreneurial Outlook: Motivated and passionate about helping businesses grow - 3 years