Devan Fishburne
Fairfax,VA
Summary
Results-oriented marketing professional with a proven track record in developing and executing integrated marketing campaigns across diverse industries. Experienced in digital content management, social media strategy, event marketing, and membership engagement. Adept at leveraging data analytics to inform marketing strategies and improve campaign effectiveness. Demonstrated ability to lead cross-functional teams, drive brand awareness, and contribute to business growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Manager, Editorial and Digital Content
Information Technology Industry Council (ITI)
2023.07 - Current
- Created and managed social media campaigns to increase brand engagement by 10% in first 5 months.
- Led development of marketing copy, images, videos, emails, and other promotional collateral.
- Devised content strategy to effectively engage ITI's core audiences.
- Launched successful digital marketing and website campaigns that improve website click rates, bounce rates, exit percentages, and overall impressions.
- Served as ITI's Podcast producer, handling scheduling, script drafting, recording, editing, and distribution of monthly Download on Tech episodes. Created strategies to increase listenership and podcast visibility.
Marketing Manager
Medical Device Innovation Consortium (MDIC)
2022.01 - 2023.07
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Spearheaded creation, coordination, and dissemination of programmatic communications content, resulting in 20% more website traffic and 15% growth in social media engagement.
- Managed marketing and communications for a portfolio of MDIC programs resulting in consistent growth rate in leads generated and resource downloads.
- Oversaw website management, implementing content schedules and strategic digital ad efforts, contributing to a 25% boost in overall digital presence.
- Established audience development strategies, enhancing marketing list health and achieving 20% improvement in click-through rates.
- Constructed and maintained analytics reports, utilizing metrics to inform strategies and processes, resulting in 15% greater overall marketing efficiency.
- Successfully managed marketing outreach for deliverables stemming from 53 working groups across 4 organizational focus points.
Assistant Marketing Manager
PRNEWS/Access Intelligence
2021.11 - 2022.01
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Amplified brand awareness and lead generation through innovative marketing campaigns, achieving 25% greater audience engagement.
- Met and exceeded revenue goals, attracting 30% growth in new audience members to organizational awards programs, virtual programming, and trade shows.
- Successfully managed 5 awards shows, 2 webinars, and 3 trade shows.
Senior Marketing Coordinator
PRNEWS/ Access Intelligence
2019.07 - 2021.11
- Conceptualized the Annual Diversity Awards, driving a 40% revenue increase in the first year and an 80% increase in the second year.
- Led coordinated social media and email campaigns, achieving a 35% growth in brand awareness, a 20% increase in social media following, and a 25% improvement in active email subscriber metrics.
- Launched PRNEWS' media partnership program, onboarding 10 pilot partners and contributing to a 50% broader audience reach.
- Chaired the company's DEI committee, managing a team of 25 to meet monthly goals around diversity, equity, and inclusion.
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
Media Associate
Access Intelligence
2019.07 - 2020.11
- Participated in a year+ long rotational program designed for recent college graduates, offering exposure to various functional areas within a media organization.
- Utilized Tableau, Google Analytics, Omeda, Marketo, and other marketing insight platforms to create consumer data reports.
- Assessed audience engagement and provided recommendations for future audience targeting efforts.
- Consolidated audience behavioral and program data, generating weekly reports shared with brand leadership.
- Oversaw the fulfillment of sponsored social media and ad campaign obligations.
- Wrote and published weekly news articles for the IIOT Connection online newsroom.
- Managed media partnership acquisition and coordinated with partners on traded sponsorship materials.
- Generated press releases, media advisories, news articles, and blog posts for internal and external distribution.
- Traveled to industry events to report on current events and interview relevant IT thought leaders.
- Developed lead generation strategies and contributed to the development of email and ad nurture campaigns.
- Collaborated with creative teams on the creation of event promotional materials and on-site collateral.
- Constructed content calendars and strategized the development of social media, email, and website content/campaigns.
Associate
LINK Strategic Partners
2018.09 - 2019.06
- Created social media and traditional media audits to assist Project Managers in assessing clients' social media presence and worked collaboratively to provide strategic recommendations.
- Gain experience writing a diverse array of written PR deliverables including media advisories, press releases, media audits, and stakeholder meeting reports.
- Consistently coordinated media relations efforts including media pitching, media monitoring, media relationship management, and crisis planning.
- Managed on-site lead generation during the 2019 SXSW WeDC House activation and flexibly assisted with event support when needed.
Education
Bachelor of Science - Business; Marketing
George Mason University
Fairfax, Virginia05.2019
Skills
- Marketing and Communications
- Data Analytics and Audience Development
- Digital Marketing and Website Management
- Social Media
- Project Management
- Branding and Brand Management
- Event Operations
- Media and Strategic Communications Relations
Certification
- Excel - Lynda
- Content Marketing - Lynda
Languages
Spanish
Professional Working
Dutch
Limited Working
Timeline
Manager, Editorial and Digital Content
Information Technology Industry Council (ITI)
2023.07 - Current
Marketing Manager
Medical Device Innovation Consortium (MDIC)
2022.01 - 2023.07
Assistant Marketing Manager
PRNEWS/Access Intelligence
2021.11 - 2022.01
Senior Marketing Coordinator
PRNEWS/ Access Intelligence
2019.07 - 2021.11
Media Associate
Access Intelligence
2019.07 - 2020.11
Associate
LINK Strategic Partners
2018.09 - 2019.06
Bachelor of Science - Business; Marketing
George Mason University
- Excel - Lynda
- Content Marketing - Lynda
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