Devang Rai
Salesforce Admin | MBA IT | Senior CRM Operations Analyst | 3X Salesforce Certified
Washington, D.C,DC
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Senior Business Analyst
District of Columbia Government
Washington, D.C.
06.2025 - Current
- Leading the full end‑to‑end Salesforce project lifecycle, including requirements discovery, solution architecture collaboration, configuration oversight, UAT execution, deployment coordination, and post‑production stabilization.
- Gathering, analyzing, and documenting comprehensive business requirements, user stories, acceptance criteria, and functional specifications for both enhancements and net‑new Salesforce implementations.
- Conducting and coordinating regression testing, smoke testing, and user acceptance testing to validate system functionality, identify defects, and ensure readiness for production releases.
- Serving as the primary liaison between business stakeholders, development teams, QA analysts, and cross‑functional partners by facilitating workshops, backlog refinement, sprint planning, and daily stand‑ups.
- Creating detailed test plans, test scripts, and end‑to‑end traceability matrices to ensure complete coverage of requirements and maintain audit‑compliant documentation across all project phases.
- Collaborating with Salesforce admins and developers to refine data models, validation rules, flows, automation logic, and security settings (profiles, permission sets, sharing rules).
- Utilizing tools such as Jira, Azure DevOps, Confluence, and Salesforce DevOps Center to manage requirements, track defects, maintain documentation, and support Agile delivery.
- Ensuring compliance with Salesforce governance standards, release management protocols, and environment strategy, including sandbox refresh cycles and version control alignment.
- Department of Health Benefit Exchange
Lead Admin (Salesforce)
District of Columbia Government
Washington, D.C.
09.2024 - 06.2025
- Managed daily operations and customer support for multiple Salesforce implementations across diverse internal groups, enhancing system usability and user satisfaction.
- Collaborated with CRM Consulting Services team to design and implement Salesforce solutions, optimizing service delivery and operational efficiency for university-wide users.
- Spearheaded the maintenance of security protocols, including user roles, permissions, and access settings, across multiple Salesforce orgs to safeguard data integrity and compliance.
- Developed and implemented custom objects, fields, automations, and integrations, leading to improved data management and workflow efficiency within Salesforce environments.
- Conducted training sessions for users on Salesforce functionalities and best practices, significantly increasing user competence and system adoption rates.
- Department of General Service
Lead Salesforce Business Analyst
American University
Washington, D.C.
10.2022 - 09.2024
- Optimized Salesforce CRM processes at American University by evaluating and redesigning existing workflows, significantly enhancing efficiency and user engagement within the recruitment and admissions modules.
- Collaborated across teams to translate complex business needs into actionable Salesforce solutions, aligning technical implementations with university strategic goals.
- Led data integrity efforts by designing robust data models and overseeing critical migrations, ensuring seamless data integration between Salesforce and other systems.
- Developed comprehensive testing protocols, managed user acceptance testing, and gathered critical feedback to validate and refine Salesforce configurations and functionalities.
- Authored detailed user guides and conducted educational sessions to boost adoption and understanding of new Salesforce features among university staff.
- Acted as a primary liaison between business stakeholders and IT staff, effectively communicating technical solutions and business needs to ensure project deliverables meet expectations.
Business Analyst
McFly Inc
07.2020 - 10.2022
- Played a key role in organizing and participating in client-focused events and industry exhibitions to boost brand visibility and client engagement.
- Worked alongside teams at various levels (local to national) to capitalize on potential leads and drive business growth.
- Monitored and managed personal sales and expense budgets, ensuring alignment with organizational financial targets.
- Contributed to the development of business processes, capability needs, and business requirements, aligning them with organizational goals.
- Utilized Salesforce CRM to keep detailed records of customer interactions, project status, and product placements.
Education
Master of Science - Analytics (Data)
American University | Kogod School of Business
08.2022 - 12.2023
MBA - Information Technology
Narsee Monjee Institute of Management Studies
01.2022 - 12.2023
BBA - Finance
Mumbai University
Mumbai 06.2019 - 06.2022
Core Competencies
Salesforce Certified Business Analyst (SCBA), Salesforce Administrator, Salesforce Technical Architect, R, Black Mountain, VBA, Apex, SQL, Python, EViews, TSP, SPSS, Efront, SOQL, SOCL(Salesforce), Jira, Salesforce CRM(SFA), Conga, PyCharm, Jupyter Notebook, Tableau, PowerBI, MS Excel, Decision Trees, Random Forest, K-Means, PCA, Regression Analysis, Probability, Hypothesis Testing, Time Series Forecasting, Cluster Analysis
Timeline
Senior Business Analyst
District of Columbia Government
06.2025 - Current
Lead Admin (Salesforce)
District of Columbia Government
09.2024 - 06.2025
Lead Salesforce Business Analyst
American University
10.2022 - 09.2024
Master of Science - Analytics (Data)
American University | Kogod School of Business
08.2022 - 12.2023
MBA - Information Technology
Narsee Monjee Institute of Management Studies
01.2022 - 12.2023
Business Analyst
McFly Inc
07.2020 - 10.2022
BBA - Finance
Mumbai University
06.2019 - 06.2022